After Alipay upgraded its life number and launched the life channel, Dingdong Grocery Became one of the first merchants to test the live broadcast of life number. Last night, Dingdong Grocery launched a live broadcast of Shanghai Auntie's teaching Chinese New Year's Eve meal on its life number, which once attracted more than 20,000 people to watch online and snap up coupons.
It is understood that this is also another major move of private domain marketing during the Wufu period after Dingdong Buy Vegetables launched the Wufu Chinese New Year's Eve Meal by the Alipay Mini Program. Previously, Wufu Chinese New Year's Eve Rice was sold out within two days of the sale of the Mini Program, and the number of online visits hit a record high. In last night's live broadcast, the reporter observed that the Dingdong Life live broadcast room has been connected with its Mini Program service, and users can directly place orders when watching the live broadcast. At the same time, the live broadcast process also randomly "dropped" Chinese New Year's Eve meal preferential rights and lottery to attract more stay conversions.
With the Alipay life channel sitting on the "C position" on the home page of the App, more and more merchants regard the life number as another new position for private domain operation, similar to dingdong buy food life number has updated a number of dynamic information, and associated to the Mini Program service. Previously, Alipay officials also used the life number to live broadcast the Five Blessings Zodiac Card lottery, which once attracted more than 20 million people to watch.
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