A "flip" video likes 10w+! What dark horses are popping up on the video number?

Pay attention to the New Vision service, the video number data product under the new list

In the first quarter of 2022, the video number launched the paid live broadcast function, the live broadcast room gameplay was upgraded, and the interoperability with the enterprise WeChat was strengthened, and from the perspective of frequent updates and perfect functions, the video number still has new opportunities.

According to the statistics of "New Vision Data", among the top 500 accounts of the video number in March, the people's livelihood video number represented by the @ Minsheng Reference has attracted much attention, the overall ranking has improved, the proportion of emotional and workplace accounts has increased significantly, and the life account has declined.

Image from New Vision

What is the trend of the content ecology and content development of the video account in March? Let's take a look.

*If you need to directly view the "March List" of the video number, you can scroll to the end of the article.

Vertical multi-account regression

Turnover in sports areas has soared

Affected by the Beijing Winter Olympics, the official account represented by @Tencent Sports on the February sports list of Xinshi is the mainstay, while the turnover rate of the TOP20 in the March list is as high as 70%, the account types are more abundant, and the ranking of video numbers operating fitness, dance, basketball and other content has risen.

*Swipe down to see the full list

The list comes from New Vision

Among them, the dark horse account @ dream chaser Zheng Chaolong suddenly made a force in March, debuted first, released a total of 28 works, including 5 10w likes, and the works received 62.6w likes, with an average number of likes of 2.2w.

Image from New Vision - Works Overview

The content of the account is clearly characterized, with different forms of air flip composition in various scenes, march 6 with the "air flip master in the folk" single article detonated, due to the high difficulty coefficient of action, weak replicability, attracted the attention of many users, but also formed a content barrier.

Image from the video number

However, relying only on a single content support will also lead to the problem of easy loss of heat, low stickiness of fans, and the account wants to continue to exert efforts, and it is necessary to add topics.

In addition to @ Dream chaser Zheng Chaolong, the march sports area of the list of people can be described as having the "highest average age", there are 40 @ Wuyun Grandma dancing Mongolian dance to convey joy in the TOP6, after 60 @ Old Mother Yoga focus on shoulder and neck back to help the body reduce age, and after 60 @ Yanjie love sports to share healthy life, providing positive emotional resonance and practical sports dry goods for the older users in the video number.

With the rise in temperature, it is expected that more users will pay attention to video content such as sports and fitness, fat loss and shaping, and vertical accounts should track the hot spots of the season and deeply cultivate the corresponding topics.

The new trumpet became a dark horse with nostalgic pure music

New growth points in the music district have yet to be tapped

In the March music chart, @must listen to pure music airborne first, the account has only started to operate since March 1 this year, and the data performance has been very good.

The account published a total of 54 works, including 12 10w likes, with a total of 173.4w likes, a total of 66364 comments, a total of 100,000 forwards, and a cumulative collection of 100,000+.

From the perspective of creating an account, the operator of @must listen to pure music should have certain account management experience:

First of all, the name of the account is simple and straightforward, and there are no superfluous symbols;

Secondly, the cover design of the video is composed of the account name, theme copy, and picture, which shows the user a complete visual image;

Finally, most of the topics are pure music released for classic songs such as "Scarborough Bazaar" and "Daughter Love", and the matching copy is also easy to understand.

The operation idea of the account is clear, the account content is systematically produced and released, 75% of the video is released within 30 seconds, and the traffic is more concentrated in the time period, the operator also presets the fan attributes of the account in advance, such as preferences, age, from the results, the operator did only take 1 month to build @ must listen to pure music into the first new account in the classification list, the operation idea is worth learning for the new video number novice.

In addition to various styles of music handling numbers, looking at the TOP20 accounts of the March music chart, there are basically 2 main types, official numbers of music platforms and personal IP cover numbers.

At present, these accounts tend to be homogeneous in form or content, and if the homogeneous content track wants to seek a growth breakthrough, you can try new interactive forms, new topic directions or new image presentations.

Comic cut healing copywriting is still popular

The game anime section is looking forward to explosive works

In March, the game anime list was fiercely competitive, in addition to the account @ a Zen little monk firmly ranked first, @ rabbit tooth anime rose 5 places to second, @ little devil animation for the first time on the list, airborne third.

@ A Zen little monk released a total of 60 works in March, including 16 10w likes, with a total of 347.37w likes, an average number of likes of 5.2w, and the account was deeply rooted in the hearts of the people with a fixed IP image and a suitable topic.

Coincidentally, @Jiang Jiang, who ranked 6th, also used original comic images, with a family of three lying in bed discussing family emotional issues, sometimes children wondering "When my parents are old, what should I do?" Sometimes it's a couple talking about "Why valentine's day?" ", the scene is easy to produce a sense of substitution, the topic of life is grounded.

The account began to operate from February 6, March to create 2 10w like works, from the account introduction can be seen that the animation content in the video is made of mobile phones, the production method for the production equipment and venue requirements are greatly reduced, so that the account can quickly produce relatively high-quality content in a short period of time, easy to catch hot spots in time, maintain the frequency of updates, etc.

The list comes from New Vision - Works Overview

In the comparison of top500 account types in the first quarter shown above, the proportion of the game animation area decreased by 3 percentage points compared with January, while the turnover rate of the listed accounts in the classification list was high, and the competition on the track was fierce, in this case, it was more necessary for the account to explore explosive works, break the inherent routine, and attract potential traffic.

The above is the March segment list, noteworthy high-quality video number creators, to understand the overall list performance, you can view the following "March Total List" TOP50:

Finally, let's summarize and review the key information of this list:

Summarize the analysis

#3月TOP500账号中, the overall ranking of people's livelihood accounts has risen, and the proportion of emotional and workplace accounts has increased significantly.

#随着气温上升, sports and fitness content will attract more attention, and vertical account operators should strengthen the response to the topic and content.

#面对视频号内容同质化 and vertical tracks are fiercely competitive, you can try new interactive forms, new topic directions or new image presentations.