Recently, according to the information released by Tianyancha, Beijing Kuaishou Technology Co., Ltd. has added two new court announcements, namely Xin Youzhi and Beijing Kuaishou Technology Co., Ltd. related network tort liability disputes, and Time Poetry and Beijing Kuaishou Technology Co., Ltd. related network tort liability disputes, the trial court is the Beijing Internet Court, and the case will be heard in March next year.
Xin Youzhi and Shi Shi are exactly what Simba and his apprentice "Shi Da Is Beautiful". And Simba's complaint to Kuaishou is indeed not a whim, but confirms the increasing tension between the head anchor and the platform, and the relationship between the hair is about to erupt.
During this year's "618 Selling Festival", Simba, known as "Kuaishou Brother", once angrily denounced the unfairness of the platform in the live broadcast room, and he was squeezed to the point of "unable to breathe".
Simba also said that all the live broadcasts with goods are now burning money and burning traffic. He calculated an account: "20% commission, Kuaishou also deducted 5 points, remove labor costs, taxes, and the remaining 8." I sold 300 million, I had 24 million left, I had to burn 25 million; I gave gifts and took more than 10 million. I have to lose 20 million yuan for this live broadcast. ”
Simba said: "At that time, I chose Kuaishou because the platform was private domain traffic, not public domain traffic, but I spent more than 2 billion yuan to buy 86 million fans, but as long as I didn't spend money, my playback volume was more than 1 million. Why do I give my apprentice some attention, and you still want me money? ”
In Simba's live broadcast room, such anger occurred from time to time, and even in October, Simba was once again out of control and named Thomas, the head of the Kuaishou entertainment section. But every time, in exchange for only the "blind eye" of the platform and the short-term ban.
And this time, does Simba and the apprentice duo and the Kuaishou platform face off against the court?
At present, Simba may not want to "go to war" with Kuaishou in an all-round way. In response to the network infringement liability dispute between Simba, Shida Beautiful and Kuaishou a few days ago, Xinxuan Company recently responded that this is actually a normal process for "network infringement liability disputes", and it is not really "suing the platform".
In the eyes of the industry, to this step, Simba is really helpless.
According to third-party data, Simba's sales of double twelve replays are 452 million, but the number of viewers in a single show is only 100,000, while Simba's fans are as high as 95.128 million.
Also on October 7, Simba's apprentice cat sister, who had been suspended for a long time, returned to bring goods that night, but the popularity was very low, and the number of online viewers in the live broadcast room of 40 million fans was only tens of thousands. Cat sister also complained about the traffic distribution of Kuaishou: "Usually do not sell goods to send a daily video, a day can have more than 1 million plays, but as long as a sale, you must spend money to buy traffic, otherwise the video playback will always stop at four or five hundred thousand." ”
According to Kuaishou e-commerce insiders, in terms of experience, in theory, the number of online people and fans in the live broadcast room is a certain proportion, generally 2%-5%, and the better situation can reach 10%. In other words, the number of anchors with 80 million fans can theoretically be about 1.6 million online. Of course, this proportion is not necessarily, and it will also be affected by many factors.
But Kuaishou to "remove the head" has long been known in the industry, and this head is not only for the Simba family, in its ecology the so-called six major families are within the "scope of the blow". According to another head anchor of Kuaishou, "Two Donkeys", this is because "the official has now changed the rules, and the traffic is scattered." The official hopes to cultivate 10 4 million accounts, not 1 40 million anchors." But as the first family of Kuaishou, Xin Xuan is bound to experience the greatest pain.
In addition, suing the operation of the Kuaishou platform, Simba is not the first time. Simba has sued Beijing Microcast Vision Technology Co., Ltd., the Douyin operation company, for "reputation disputes" and "network infringement liability disputes".
At that time, the bird's nest incident was plagued by negative news, Simba attributed everything to the manipulation of public opinion by capital, bluntly saying that the real origin of vibrato was the real origin, the anchor on the top first began to bring this product, but in the end he took on all the responsibilities, was shelled, and constantly appeared on the hot search, in Simba's view, this is Zhang Yiming, vibrato, with capital in the manipulation of public opinion.
In the end, according to the information in the "First Instance Civil Ruling on the Network Infringement Liability Dispute between Xin Youzhi and Beijing Microcast Vision Technology Co., Ltd." published by the Guangzhou Internet Court on the China Judgment Document Online, "the plaintiff Xin Youzhi filed an application to this court to withdraw the lawsuit on June 25, 2021." This court held that plaintiff Xin Youzhi's above-mentioned application for withdrawal of the lawsuit was to exercise the right of disposition of his own rights within the scope permitted by law, and this court approved it. ”
Although it ended with Simba withdrawing the lawsuit, the message Simba wanted to convey to the public was completed and the purpose was achieved. This time there is also the same work, the prosecution of Kuaishou, more like a "fake action", the withdrawal of the lawsuit is also likely to be the final result.