Jimu news reporter Kang Xuyang
On the 10th, the network spread that China's offline online "withdrawal of cabinets and stores" will withdraw from the Chinese market. The Jimu News reporter learned that Shanghai Hershey Dessert Shop is in normal business, Hershey Chocolate's official Weibo responded at the end of last month, and the Hershey Taobao flagship store is being transformed and upgraded.
On the afternoon of the 10th, the Jimu news reporter called the Hershey China customer service hotline to ask whether the news of the online and offline withdrawal of the store was true, and it was not clear. In the official Weibo of Hershey Chocolate, the reporter saw that on January 30, some netizens left a message asking "Is the Hershey Taobao flagship store gone", and the official Weibo replied "The Hershey Taobao flagship store is being renovated, so stay tuned". However, after the hot search on the message of "Hershey withdrew the cabinet and closed the store", Hershey Chocolate's official Weibo has deleted the above comments and replies.
Offline, consumers in Xi'an reported that CR Vanguard, Renrenle and Yonghui supermarkets have not seen Hershey chocolates for sale. The reporter learned that many supermarkets in Wuhan, such as Zhongbai Warehouse, Zhongbai Supermarket, Watsons, Today, METRO, BHG and many other supermarkets, have Hershey chocolates for sale. The reporter contacted a Hershey offline dessert shop in Shanghai, and the person in charge said that the store is currently in normal business and has not received a notice of withdrawal.
According to Tianyancha information, Hershey (China) Investment Management Co., Ltd. (hereinafter referred to as "Hershey China") has begun bankruptcy liquidation on November 16, 2021, and many commercial companies have filed lawsuits against it last year.
On January 19, the Hershey Dessert Concept Store WeChat public account posted that Hershey China began liquidation and preparation for deregistration, and the legal representative had left China and refused to face all related contract issues. Hershey Chocolate dealers from Beijing, Shanghai, Guangzhou, Shenzhen and other places have revealed that Hershey (China) Investment Management Co., Ltd. has quietly withdrawn from its office in Xinmei Union Square, Pudong New Area, Shanghai. At the same time, Hershey has great dissatisfaction with the handling of the remaining problems of the channel.
Jimu News reporter learned that the current Hershey offline dessert shop operator is Shenzhen Xintuo Industrial Co., Ltd. According to relevant information, since December 21, 2015, Shenzhen Xintuo Industrial Co., Ltd. has been entrusted to become the supplier of Hershey (China) Investment Management Co., Ltd. (hereinafter referred to as "Hershey Company"). On February 9, 2018, the two parties signed the "Trademark License Agreement - Hershey Dessert Shop" to jointly carry out the operation of the Hershey Company Dessert Shop project.
Shenzhen Xintuo Industrial Co., Ltd. applied to the Shanghai Municipal Bureau of Market Supervision
Since October last year, Shenzhen Xintuo Industrial Co., Ltd. (hereinafter referred to as Shenzhen Xintuo) has repeatedly complained in the "Hershey Dessert Concept Store" WeChat public account that Hershey Company has adjusted its Chinese mainland development strategy, intends to reduce the number of companies and adjust the scale of the Chinese market, and requested to terminate its cooperative relationship without reason and early warning notice, damaging the legitimate rights and interests of Shenzhen Xintuo and its stores, resulting in direct losses of nearly 50 million yuan. On December 23, 2021, Shenzhen Xintuo applied to the Shanghai Municipal Bureau of Market Supervision to suspend the procedures for deregistration of the company and the change of legal person.
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