Today, an announcement added a touch of sadness to the tire industry before the Spring Festival.
On January 17, the People's Court of Changxing County, Zhejiang Province, officially issued an announcement to accept the bankruptcy liquidation case of Zhejiang Feilishi Tire Technology Co., Ltd.
This means that if the Flying Thunderbolts fail to persist until the arrival of the Year of the Tiger, they will regret to say goodbye to the market.
The Flying Thunderbolt in Xiao Bang's memory
Regarding the Flying Thunderbolt, Xiaobang's memory is still clear, and he remembers that the last time he saw the Flying Thunderbolt in public was at the Guangrao Tire Exhibition in 2019.
At that time, The Flying Thunderbolts were proud to bring their anti-puncture tire products to the exhibition. The booth area comparable to that of the tire factory, the atmospheric layout design, coupled with the fact that the company was interviewed by the CCTV "Quality" column at that time, made the momentum of the Flying Thunderbolts exhibition not small.
And now, in just two or three years, it has fallen into bankruptcy, and the gap between them is really regrettable.
Businesses have long since shut down
According to Xiaobang's investigation, Felix Tire has been in a state of closure as early as 2020. In the company's 2020 annual report, the operating status column shows "closed business".
In addition, The WeChat public account of Feilishi has stopped updating since August 2019, and at the same time, the company's official website has also been offline and is currently inaccessible.
At this point, the company has completely fallen into a shutdown.
According to tianyancha's records, In April 2021, Feilishi was listed as a dishonest executor, demanding payment of more than 660,000 yuan for the goods and liquidated damages of a shanghai machinery and equipment company, while the company's chairman Cheng Liyong was restricted from spending.
It was this Shanghai machinery and equipment company that applied for the bankruptcy liquidation of Felix.
It is clear that the debt problem between the two parties has not yet been properly resolved.
background:
Flying Thunderbolt with puncture-proof tyres
The Flying Thunderbolt: A former tire pioneer
Founded in 2016, Felix is a comprehensive tire enterprise integrating R&D, production and sales of safety tire technology. The main product is puncture-resistant high-performance safety tires, and at that time, this tire category was relatively new in China.
The FeiLix booth at the Guangrao exhibition received attention
It is said that the reason why the company was originally named "FINIXX" was to take the harmonic sound of the English "Phoenix", which means to pursue the eternity and perfection of products and enterprises.
The two safety tire technology patents of "polymer elastic memory glue" and "mesh glue connection technology" unique to Feilix have made it stand out in the field of puncture-resistant tires and deserve the name of "Phoenix".
The death of the manufacturer of anti-puncture tires
I don't know whether to say that it is not timely or poor management, in recent years, the domestic anti-stab tire market has been in a tepid state.
Consumers are not showing enthusiasm for puncture-proof tire products at present. After all, the small probability event of a flat tire is still far away for the average passenger car owner.
And for an unlikely thing, spending more money to buy a puncture-proof tire that is similar or even inferior to ordinary tires is obviously "not very wise".
The indifference of consumers, coupled with the squeeze of similar competitors that have been almost matured by foreign big-name manufacturers in the market, has made domestic anti-stab tire manufacturers fall:
In 2020, the plant of Zhejiang Ketaian Tire Co., Ltd. was auctioned on the Alibaba platform for 59.03 million yuan, marking the official end of the once vigorous Ketai Security stab-proof tire.
In December 2018, Jiangxi Gunide Tire Co., Ltd. was searched and sealed by the court for defaulting on the rent of the factory building and liquidated damages, dormitory rent and liquidated damages...
Now, the Flying Thunderbolt has also fallen, which can't help but make people wonder: is the concept of domestic anti-stab tires working?
summary:
Why are domestic anti-puncture tire manufacturers always easily "punctured" by the market? In Xiaobang's view, the core problem is that the target consumer group of anti-stab tires is a niche high-consumption group.
This part of the consumer is monopolized by the international big-name tires, and the domestic anti-puncture tire factory sales are difficult to reach this part of the population.
More ordinary consumers are difficult to pay for expensive anti-puncture tires, and domestic anti-puncture tire factories are also questioned by consumers because of various tire quality problems, hindering the promotion of products.
The death of the Flying Thunderbolt is not an isolated case. From a marketing point of view, although the anti-puncture tire looks good, there are also great drawbacks: self-imposed, high maintenance costs, in the environment of immature technology, it is difficult to promote a wide range in the market.
On the contrary, international big-name tire manufacturers can rely on brand and technical advantages to endorse anti-puncture tire products to meet the needs of high-end consumers who have extreme requirements for safety and have relatively little consideration for economy.