When we talk about China Mobile, I believe that many people's first impression is "love and hate" for this operator. It can be said that it is the "big brother" among Chinese operators.
In contemporary society, the Internet can be said to have become an indispensable part of our lives. In the absence of a local area network, without a carrier, our mobile phone becomes a figment.
▲Mobile business hall
The "grey area" of operator regulation
In those years, the telephone card has not yet carried out the "real-name system", which can be said to be a "gray area" in the regulatory field. Later, the state promulgated relevant policies requiring operators to implement the policy of "real-name system" of telephone cards. As a result, the incidence of telecommunications fraud has declined.
▲Three major operators
China Mobile's journey of "metamorphosis"
As we all know, China Mobile is a relatively strong operator in China. So people will choose China Mobile. After that, no matter how the mobile phone is replaced, because the mobile phone number is bound to various businesses, people will not change the mobile phone number.
It is precisely because of this that China Mobile, as a veteran operator in China, has accumulated a large number of users in just a few years. With the increase of the user base, China Mobile began to be "arrogant" and frantically squeezed the value of users. That's it, many people and many people china mobile can only love and hate, dare to be angry and dare not speak.
With the passage of time, in the first two years, the Ministry of Industry and Information Technology finally intervened in order to rectify the chaos among domestic operators and enhance the happiness of the people.
The Ministry of Industry and Information Technology issued a mandatory order to domestic operators: the system upgrade of "number portability" must be completed within the specified time.
▲Number portability
Therefore, since the implementation of the "number portability" policy, many people who originally had opinions on China Mobile have begun to carry their numbers to the network, which means that the masses will have more room for choice. Since then, it is no longer tied up, no longer "wool" by the operator.
This time, China Mobile could no longer sit still. In order to retain customers, unprecedented preferential measures have been introduced, but it is too late.
Whether China Mobile is "conscience discovery" or "re-application of old skills"
As a veteran domestic operator, China Mobile is also a "leading" enterprise in China, watching the number of users decrease year by year. Therefore, in order to retain old users, China Mobile maintained the user base. The following 4 privileges are introduced.
Privilege 1: Broadband fees are free
Today, broadband and routers are a must-have for every household. In order to compete with China Unicom, China Mobile has also launched its own broadband products. For China Mobile's old customers for more than ten years, just promise not to "carry the number to the network" during the network period, and broadband will be provided to users free of charge.
Privilege two: ten years of internet age, exclusive privileges
As long as the mobile number is used for more than ten years, it means that users have been supporting China Mobile. Therefore, this time, for users who have more than ten years, mobile will occasionally launch activities such as "online age free traffic", which is very cost-effective for the use of daily life. In addition, after the launch of the new package, Mobile will also carry out discount promotions for these old users, and the discount is very large.
Privilege Three: Free upgrade of the package
Mobile this time, for the old users can be described as full of sincerity. In daily life, we inevitably have to choose the right package according to the actual situation. However, at this time, changing the package becomes a troublesome matter. Therefore, mobile is also very intimate for old users, and the package replacement rate is free, giving old users more free space.
▲China Mobile
Privilege Four: No downtime standby time
Sometimes, due to the busyness of various things, we often forget to pay the phone bill. As a result, downtime can be caused and great inconvenience to daily life. This time, China Mobile launched an exclusive privilege for old users: within 72 hours of arrears, no downtime. Exceed the time limit and then stop. Many users like this privilege very much, which gives users time to buffer. At the same time, it will not be inconvenient to live and work due to overdue downtime.
In summary, in fact, China Mobile is doing this entirely due to fierce competition. When the number porting network was launched, the mobile party introduced such a so-called privilege in order to retain the old users.