On January 29, according to the news of the Communication People's Home Forum, China Mobile, one of the three giants of domestic operators, was recently engaged in "big things", launching a 21 yuan package of 30GB national general traffic mobile package for users who ported the number to the network, and then sending 500M broadband, with two years of fees and installation fees free.
Since the launch of the number porting service, many users have invested in another operator for a better network experience, cheaper package tariffs or other reasons. Of course, consumers move to the new position, which means that the old position will lose users, so operators in the early stage of the development of the number portability business, the launch of various "miracle tricks" or more affordable packages to retain old users, or set up various obstacles to prevent number portability, to avoid customer loss.
The practice of operators setting up barriers to block customers has been resisted and complained by most people, who believe that operators have undermined the right to make their own choices and run counter to the spirit of open competition in the communications industry. Soon, the relevant departments introduced strong and strong regulatory measures, and the small actions of operators can no longer work today.
Small actions do not work, but if you want to retain old users, what operators can do is to introduce large-scale preferential policies to win people over. For users who carry numbers to the network, the mobile package attraction of China Mobile's 21 yuan 30GB domestic traffic can be said to be quite large, and 30GB can basically meet the needs of ordinary users for high-intensity drama brushing every month, and even greatly reduce the dependence on WiFi. On top of this, China Mobile also sent 500M broadband for two years for free for the transfer of users, which is simply a poke at the pain of the "traffic party".
In fact, China Mobile began to use the free broadband delivery method as early as a few years ago, and since 2018, the number of mobile broadband users has surpassed China Telecom, and now it has occupied nearly half of the fixed network share, and it is the largest domestic fixed network operator. With the advantage of free broadband delivery, China Mobile's broadband service has progressed at an astonishing rate.
Even in today's 5G is quite developed, the frequency of home broadband is still very high, on the one hand, because 5G tariffs are relatively high, on the other hand, broadband has a considerable role in the field of home wisdom, smart home appliances, kitchen and bathroom and other equipment still need to rely on indoor networking to achieve interconnection.
As China Mobile increases its preferential treatment for transfer users, other operators will inevitably follow up on relevant preferential measures to promote competition between enterprises in order to attract or retain customers. From the perspective of consumers, "fighting" between enterprises, we have the opportunity to enjoy better services and use cheaper mobile packages.