The progress bar for 2021 is full, and the curtain on 2022 is slowly opening. Looking back at the past year, the domestic automotive industry has suffered multiple challenges. The China Automobile Association predicts that the total sales of domestic automobiles will reach 26.1 million units in 2021, an increase of 3.1% year-on-year.
Under the background of positive growth in industry sales, the year-end report cards of related car companies are also quite bright. In the past year, Dongfeng Fengshen has sold 121,570 vehicles, an increase of 73% year-on-year, and successfully crossed the target of 120,000 vehicles per year.
Behind the completion of the annual sales target against the trend, it is inseparable from the long-term investment of Dongfeng Fengshen in the field of technology. Technology is the first productive force of car companies, and in 2021, Dongfeng Fengshen will not only turn into the "era of technology fengshen", but also put forward the brand proposition of "high-end performance popularizer".
For the performance in 2021, Dongfeng Fengshen said that the past year was the victory year of the company's opening "14th Five-Year Plan", a year of refreshing pride and progress, a year of comprehensive transformation and upgrading of products, technology and services, or a "warm-up year" to challenge higher goals in 2022.
Achieved sales targets against the trend
Looking back at the domestic car market in 2021, the chip supply chain is one of the topics that cannot be avoided. As we all know, the lack of core since the end of 2020 has always been one of the problems that many car companies urgently need to solve, and Dongfeng Fengshen is no exception.
In the face of the "lack of core tide" in 2021, the relevant person in charge of dongfeng Fengshen in charge of production took the lead in "running core"; the production field innovatively added "fine reverse transportation", skipping the chip parts installation link on the production line, moving to the next process first, waiting until the supply was satisfied, and then re-transporting to the original production line...
At the same time, dongfeng fengshen's R & D technical team also actively exerted its expertise in "smart fighting" lack of cores, and quickly completed the development of chip substitution in only 45 days to ensure supply.
The time is dialed back to February 26, 2021, and the Dongfeng Fengshen internally held a "decisive battle of 120,000 vehicles" cadre conference. In the first half of the same year, Zhu Yanfeng, chairman of Dongfeng Company, also had high hopes for Fengshen: "I believe that through everyone's efforts, Dongfeng's independent cause will develop better and better, and it will certainly shoulder the heavy responsibility of 'getting the national automobile brand up'." ”
On December 27, 2021, Dongfeng held the 2022 work conference in Wuhan. According to the data, Dongfeng expects to sell about 3.3 million vehicles in 2021, and the terminal delivery volume will be about 3.4 million units, which is basically flat year-on-year. Among them, 525,000 units of autonomous passenger cars were sold, an increase of 27% year-on-year.
As the main force of Dongfeng's independent passenger cars, Dongfeng Fengshen can be described as a victorious breakthrough in 2021. Under the influence of multiple factors such as chip shortage, Dongfeng Fengshen bucked the trend and completed the target of 120,000 vehicles per year. Behind the completion of the annual sales target against the trend, it is inseparable from dongfeng Fengshen's accurate grasp of the product track.
It is reported that the products launched by Dongfeng Fengshen in 2021 are almost all focused on the "Yixuan family". In the first half of 2021, a series of labels such as the launch of yixuan GS black samurai version of the network at the beginning of the year to the anniversary of Wuhan's prevention and control recovery were labeled Yixuan.
By the second half of 2021, the Yixuan family market led by Yixuan MAX has become increasingly loud. You Zheng, deputy general manager of Dongfeng Motor Group Co., Ltd., said: "Yixuan MAX is a milestone of the Fengshen brand, leading Fengshen into a new era of 'technical Fengshen', and is the opening work of Dongfeng Fengshen as a 'high-end performance popularizer'. ”
Dongfeng Fengshen brand new E70
It is worth mentioning that in the field of new energy, the Fengshen E70 has become a new energy explosive model that responds to the B-end operation market, and has successfully entered more than 40 cities with sales of more than 30,000 vehicles in 2021. In June 2021, E70 won 2500 online car orders in Chengdu, and in November, it launched a replacement version of the E70 in Wuhan and signed an order for 800 vehicles on the spot, officially opening a new era of new energy vehicle power exchange mode in Wuhan.
In addition, Dongfeng Fengshen also said that in order to meet the special needs of the B-end operation market such as taxis and online car-hailing, Dongfeng Fengshen has long developed and laid out operating products, and its E70 model has been praised by the outside world with more than 70,000 vehicles. "The quality of the E70 model is excellent, and the T3 travel platform alone occupies more than 30% of its share, and is facing a market situation of 'one car is difficult to find'."
In fact, in addition to the "hard work" of the product, Dongfeng Fengshen has also simultaneously improved the company's service "soft power". In May 2021, Dongfeng Fengshen released the "C-bit Service Plan" to improve customer experience around people, cars and life, and put forward the service proposition of "sincere and dare to promise, mutual help and create a fun life". It is reported that this is also the service brand of Dongfeng Fengshen since the release of the "satisfied home" service brand in 2009, striving for excellence and upgrading the original service brand 2.0 again.
Technical strength is multiple empowerment
"No diamonds, no porcelain work." For Dongfeng Fengshen, the company's strong technical resources are the "diamond diamonds" behind the market favor of the products. In addition to running the right product track, Dongfeng Fengshen has grasped the development opportunities brought by the technology track.
It is reported that the technical system of Dongfeng Fengshen is led by the new power technology "Dongfeng Mach Power", supplemented by DSMA's new modular architecture technology, chassis technology, safety technology, and artificial intelligence system.
Dongfeng Mach power system indication
As we all know, the engine and the power system equipped with the vehicle are an important part of measuring the technical level of the car. In 2006, Dongfeng Group launched the powertrain research and development project, after more than ten years of technology research and development investment, Dongfeng Group's Mach Power has become a vehicle power system that has attracted much attention from the outside world.
In 2020, the new Mach-powered 1.5T engine was loaded onto the new Mach version of the AX7 under Dongfeng Fengshen, and won the title of "China Heart" Top Ten Engines in the same year. In 2021, Mach Power launched the MHD hybrid system, which is composed of a Mach Power 1.5T high-efficiency hybrid special engine with an HD120 hybrid electric drive assembly, and once again won the title of "China Heart" Top Ten Engines.
It is reported that the Yixuan MAX equipped by Mach Power has refreshed the zero hundred acceleration score with the professional measurement results of 6.81 seconds in the hybrid version and 7.23 seconds in the fuel version at the Xiangyang National Automobile Quality Supervision and Inspection Center. "This power technology is the first to be used on the Fengshen, and it will indeed be expanded to more Dongfeng vehicles and Chinese cars in the future." Dongfeng Fengshen said.
In addition to the power system, Dongfeng's new DSMA advanced modular architecture technology, which has been developed for mid-to-high-end models and integrated with global superior resources for 5 years, has also been applied to Dongfeng Fengshen for the first time.
According to the data, Dongfeng's new DSMA advanced modular architecture technology has the advantages of multi-dimensional efficiency, fuel engine driving enjoyment, and advanced intelligence, and adopts a hierarchical architecture design, which has the comfort, safety and reliability of the mainstream architecture.
Dongfeng Fengshen said: "DSMA, as the main structure of Dongfeng Motor Group during the '14th Five-Year Plan' period, will give birth to more products, including fengshen is brewing, and will be officially launched in 2022 in the blockbuster strategic medium and large SUV Haoji." ”
In terms of chassis technology, the Yixuan family, the main model of Dongfeng Fengshen, has undergone "champion tuning" and integrated the professional technical tuning of the senior engineer team of HUANG Fujin, two champion drivers of CTCC; in terms of safety technology, taking Yixuan MAX as an example, it was once well-known certification of the China Automotive Safety Conference and won the "Top Ten Body" professional award.
In terms of artificial intelligence, Dongfeng Fengshen, which focuses on "modeling, power and intelligence" and consolidates the gene of "driving fun", also has many good achievements in the application of quasi-L3 level automatic driving and WindLink6.0 artificial intelligence vehicle technology. Especially in the two World Intelligent Driving Challenges in 2021, Yixuan MAX won multiple gold and silver medals in multiple challenge projects.