Toyota Highlander as one of the many "god cars" in the domestic automobile market, since the listing of the previous generation of models, until the launch of the new Highlander of the TNGA architecture, there has always been no discount, in the peak period of sales, it is even more difficult to find a car, and the car pick-up cycle often takes more than 1 month.
At the end of the year, Toyota Highlander is still hot in the terminal market, the new hybrid and the old fuel version do not have any discounts, but on the sales side, the old model sells better, is it because 2.0T + four-wheel drive + 6AT is more attractive? Next, we will talk about this topic in combination with car purchase discounts and car purchases.
A single store sells 26 vehicles a month, and the old Highlander is very good to sell?
Toyota Highlander sales have been quite stable, more than 10,000 vehicles in November, january to November cumulative sales of more than 93,000 vehicles, and this is still in the case of limited production capacity, I believe that after the full release of production capacity, sales will increase.
Through the investigation of GAC Toyota 4S stores in Beijing, we learned that one of the dealers sold a total of 150 vehicles last month, and Highlander sold 26 vehicles, the proportion is not high, but it is also the normal level in the recent period, after all, production capacity is limited, which has an impact on sales.
According to the understanding of the situation, buy "2021 2.0T four-wheel drive elite version 7-seater" that is, the old Highlander users are still the most, the main reason is that although this car is the old Highlander low-end car, but the 2.0T + four-wheel drive + 6AT power system, in the same level still has a high level, in addition, 7 seats of large space, plus cheap price, for most of the choice of 7-seat SUV users, is also completely enough to use.
29 million landed, there are existing cars, the old Highlander is still cost-effective
Although there is no discount, but compared to the first half of the year of a car is difficult to find, the current Highland car pick-up cycle is better, the specific details are as follows:
1. Buy a car in full
The whole series of models do not have any preferential treatment, to the hot sale of the "2021 model 2.0T four-wheel drive elite edition 7-seater" as an example, the hard cost includes insurance costs (about 7,000 yuan), license fees (2,000 yuan), purchase tax (about 22,120 yuan), and the final landing price of about 290,000 yuan, which is the cheapest in the whole series.
2. Buy a car in installments
There is also no preferential treatment for installment car purchases, but for users with Beijing license plates and Beijing social security, they can apply for a down payment of 30% and 36 low-interest loans. Still taking the "2021 2.0T Four-Wheel Drive Elite Edition 7 Seats" as an example, the down payment amount is about 77640 yuan, the 36th monthly payment is 5032 yuan, the interest is 16304 yuan, and the handling fee is 3000 yuan. Details can be found in the following table:
In terms of vehicle source, the new Highlander of the TNGA architecture is still a car that is difficult to find, there is no existing car, the car pick-up cycle is more than 1 month, and some even need 2 months. However, the old Highlander is currently in good condition, with a small number of existing cars. For a mid-size SUV that is popular all year round, it is already very good to have such a market at the end of the year.
Buy Highlander looks for word-of-mouth/retention rate, price and configuration is secondary
According to our survey, the consumers who buy Toyota Highlander are basically middle-class families with relatively good family conditions, and many of them are multi-family families, and they have a certain demand for 7-seater cars. In addition, many of these users are additional purchases / exchanges, so it is more rational to buy a car, for vehicle configuration, power, think that enough is good, will not be too pursuit.
Toyota Highlander's product strength is beyond doubt, large space, good comfort, good power, etc. These are all advantages, product quality and vehicle retention rate is industry-leading, which is almost all the places that choose Highlander users recognize. Of course, although compared with the new Highlander, the old Highlander has no advantages in terms of technology configuration, appearance, power, and fuel consumption, but the new model's ultra-long lifting time is not acceptable to all users. Therefore, we are not surprised that the old Highlander, which is equipped with sufficient equipment, cheap price and current car, has become a hot sale for a while.
In order to visualize Highlander's advantages in terms of car usage and retention rate, we selected its peer rival Buick Encore Plus for a comparison to see how:
The maintenance cycle of toyota Highlander 2.0T fuel version is 10,000 kilometers or 12 months, and the small maintenance price is 702 yuan. Since the first two maintenance is free and there are fewer replacement items in the later stage, the maintenance cost of 60000km for three years is about 5140 yuan, an average of about 1713 yuan per year, which is a very provincial level in the same level.
Buick Encore Plus maintenance cycle of 5000 km or 6 months, the price of small maintenance is 1034 yuan, three years of driving 60000km maintenance costs about 15000 yuan, an average of about 5000 yuan per year, this maintenance price in the same level is more expensive.
This 2012 Toyota Highlander, nearly 9 years of time, traveled 147,000 kilometers, regardless of the age or the number of kilometers are relatively high, but now can still sell 168,000 yuan, which shows that the retention rate is quite high.
The Buick Encore Plus, which was licensed in July 2021, is almost a quasi-new car and is now selling for 263,800 yuan. Since this car has not been on the market for too long, this price is for reference only.
summary:
In the 250,000-350,000 yuan mid-size SUV market, Toyota Highlander can be said to be the only existence, and no product has been able to beat it for a long time. The main reason for this is that in addition to the strength of the strong, the product is highly catered to consumer demand, the long-term good quality and reputation, as well as the ultra-high retention rate, it has become the user's first choice. In the current terminal market situation, the old Highlander has the advantages of price and existing cars compared to the new models, and it is these two points that can meet the needs of friends who are anxious to use the car before the end of the year, so on the whole, the old Toyota Highlander is a good choice.