Car stuff (public number: chedongxi)
Author | Haohan
Edit | Juice
Chedong January 5 news, January 4, 11:00 local time, Qualcomm Technology Company held a press conference at the CES 2022 exhibition, which was hosted by Qualcomm President and CEO Ammon.
At the conference, Qualcomm showcased its achievements in the field of smart cars, including the Snapdragon Ride platform, snapdragon cockpit platform, snapdragon car-to-cloud services, etc. And, for the first time, Qualcomm released the Snapdragon Ride vision system, which uses its subsidiary Veoneer's Arriver technology and will begin mass production in 2024.
▲The scene of the event
From the acquisition of Swedish auto parts supplier Veoneer last year to the release of the Snapdragon Ride vision system today, this means that Qualcomm has begun to lay out the most important perception technology in the field of autonomous driving, and the sky-high acquisition fee is also on the way back.
At this CES 2022 exhibition, Qualcomm can be called one of the enterprises with the widest circle of friends, and the logo of the car company it cooperates with is covered with a full page of PPT, such as Volvo, Honda, Jidu and other domestic and foreign car companies have said that their new cars will use technology from Qualcomm.
As Qualcomm continues to increase its investment in the automotive field, smart cars have become Qualcomm's new track.
First, Qualcomm Daxiu Car Family Barrel can provide a high degree of customization
The Snapdragon digital chassis displayed by Qualcomm this time consists of a complete set of open and scalable cloud connection platforms, including Snapdragon Ride platform, Snapdragon cockpit platform, Snapdragon auto connect platform, and Snapdragon car-to-cloud services.
The platform supports a high degree of customization, and car companies can adopt any or all of the platforms in the Snapdragon digital chassis according to their different needs, and support functional upgrades throughout their life cycle.
▲Snapdragon digital chassis
According to Qualcomm's official introduction to snapdragon digital chassis, the first is the Snapdragon Ride platform, which can meet the needs of L2~L3 level autonomous driving, and the platform can provide a scalable portfolio of system-on-chip processors and accelerators.
The second is the Snapdragon cockpit platform. Through highly customized SoCs and software solutions, the platform can bring consumers multi-screen, multi-camera cockpit space and excellent audio and video experience. In addition, Qualcomm is also developing technologies such as roof displays and electronic rearview mirrors that can reduce blind spots.
Then there is the Snapdragon auto connecting platform. The platform provides communication chips, modules and other components by Qualcomm to help major car companies create LTE, 5G networking, cellular car networking (C-V2X) and other functions, and the platform supports the safe connection between cars and the cloud, other vehicles and the surrounding environment.
▲Snapdragon cockpit platform
Finally, there is the Snapdragon car to the cloud service, which is simply to provide car companies with cloud-based vehicle service capabilities, such as fleet management and other capabilities.
However, it is worth noting that the above four platforms are not exhibited for the first time, and this exhibition Qualcomm is more like taking out all its own technologies in the automotive field and collectively showing a "muscle".
Of course, at this CES exhibition, many car companies also announced cooperation with Qualcomm. Among them, the Volvo brand said that its upcoming pure electric SUV model and the Polestarar 3 model will use Qualcomm's next-generation Snapdragon cockpit platform and its entire set of wireless technology.
▲Polestar 3
At the previous Qualcomm Developer Conference, Qualcomm has reached a cooperation with BMW in the field of autonomous driving, and BMW's next-generation ADAS and autonomous driving systems will use Qualcomm Snapdragon Ride platform, which includes a central computing chip (SoC), computer vision SoC and Snapdragon car-to-cloud services.
▲The car brand cooperating with Qualcomm
Nakuul Duggal, General Manager of Qualcomm's Automotive Business, said: "Qualcomm understands the needs of automakers for the uniqueness and differentiation of their products, as well as the great opportunities presented by redefining the automotive and mobility business model. With the Snapdragon Digital Chassis, we offer a complete set of open platforms that leverage enhanced security features to help accelerate the car's intelligent, connected experience. ”
Second, Qualcomm released a visual perception system will be mass-produced in 2024
CES as an annual event in the technology industry, Qualcomm is certainly not satisfied with just showcasing the technology it has already released. At this year's CES 2022 show, Qualcomm brought the latest product in the Snapdragon Ride platform portfolio - Snapdragon Ride Vision System.
Snapdragon Ride vision system
The Snapdragon Ride vision system is built on a system-on-chip (SoC) based on a 4nm process, integrates a dedicated high-performance Snapdragon Ride SoC and Arriver's next-generation visual perception software stack, and uses an 8-megapixel wide-angle camera developed based on a custom neural network architecture.
A 4nm SoC for the Snapdragon Ride vision system
In terms of visual perception capabilities, according to Qualcomm, the system can provide vehicles with enhanced peripheral perception capabilities, which can identify targets including lane signs, static geometries such as traffic infrastructure and guardrails, dynamic objects such as vehicles, vulnerable traffic participants such as pedestrians and cyclists, and traffic sign recognition that meets global regulatory requirements.
In terms of energy consumption, the Snapdragon Ride vision system adopts Snapdragon's energy-efficient architecture, which can make the power consumption of the entire system reach the industry-leading level.
Qualcomm said snapdragon Ride Vision Systems uses its subsidiary Veoneer's Arriver technology, which mainly includes software for autonomous driving visual perception, driving strategies and other driver assistance systems, which is one of the most important purposes of Qualcomm's sky-high acquisition of Veoneer last year.
Qualcomm expects the Snapdragon Ride vision system to be installed in the 2024 mass production car.
Conclusion: Qualcomm has fully entered the automotive field
At the 2022 CES show, Qualcomm can be said to be a mind on the car, whether it is an autonomous driving system or a cockpit entertainment system, Qualcomm has launched an industry-leading product and technology platform. Coupled with the advanced autonomous driving technology brought by Veoneer Company, which was acquired with huge funds last year, Qualcomm has gained more confidence in the field of smart cars.
From the perspective of the number of partners, the partners who are almost full of PPT can show that Qualcomm's products in the field of smart cars have been recognized by the market and consumers.
In addition to Qualcomm, consumer electronics technology companies such as Nvidia and Intel are also laying out smart car businesses, and smart cars will become a new battlefield for these companies to compete in the future.