New Year's Day outing: The post-90s and post-00s occupy the "half of the sky" ice and snow tourism continues to heat up

Beijing, January 4 (Reporter Wang Jing) The first small holiday in 2022 is over, and the big data of many travel platforms show that the surrounding tourism and the provincial tourism in the low- and medium-risk areas have become the mainstream of New Year's Day travel. Experts said that with the approaching of the Winter Olympics, the new year's day holiday ice and snow theme tourism grew rapidly. In addition, the "New Year's Eve" ceremony, which is loved by young people, has also set off a wave of night tourism in the cold winter.

Image source: CFP

The southern provinces and cities with less impact from the epidemic are hot

According to big data from a number of tourism platforms, during the New Year's Day, the five provinces with the highest travel popularity are Guangdong, Sichuan, Hainan, Jiangxi and Guangxi. "Affected by the local epidemic, the New Year's Day tourism market in some traditional tourism provinces has been frustrated, while the travel fever in southern provinces and cities with less impact from the epidemic is higher." Li Meng of the Shanghai Cultural Tourism Industry Research Institute said.

Not only that, the sense of "New Year's Eve" ceremony of a new generation of tourists also brings fire to the night tourism of the New Year's Day holiday.

On the night of the cross-Chinese New Year's Eve, many cities have prepared a wealth of night cultural tourism activities, providing a wealth of choices for tourists and residents to spend at night. Tongcheng travel big data shows that from 0:00 a.m. to 2:00 a.m. on January 1, car bookings are 10 times that of the same period on weekends, and many people return to their hotels or homes after the New Year's Eve bell rings.

Shen Jiayi, a senior researcher at the Strategic Research Center of Ctrip Research Institute, said that under the epidemic, the awareness of active epidemic prevention of "not going far, playing around" has made many tourists choose to relax in the surrounding areas. "The new first-tier cities are attractive to their surrounding cities and the masses in the intercity circle." Shen Jiayi said.

Travel fever, also reflected in the air ticket, the relevant platform data show that the average price of tickets for the New Year's Day holiday increased by 12% year-on-year, on the one hand, due to the recovery of travel demand, on the other hand, the recovery of fuel costs, airline price increases led to an increase in the average ticket price. According to data from a number of tourism platforms, the most popular departure cities for domestic air tickets are Shanghai, Chengdu, Beijing, Guangzhou, Chongqing, Shenzhen, Zhengzhou, Hangzhou, Wuhan and Guiyang.

The Winter Olympics are approaching, and ice tourism is booming

The approaching of the Winter Olympics has brought the exclusive theme tour of winter, surfing, skiing, watching glaciers, soaking hot springs and other niche projects, and the popularity has risen sharply. Qunar big data shows that the ticket price of Beijing Nanshan Ski Resort during New Year's Day doubles compared with usual days.

Southern tourists are also keen on skiing, according to Qunar data, during the New Year's Day holiday in 2022, the number of holiday-oriented homestay hotels near the ski resorts such as Beidahu, Songhua Lake and Sichuan Aba also more than doubled.

Tongcheng travel big data shows that during the New Year's Day, hotels and scenic spots related to ice and snow tourism have increased significantly.

Among them, the number of hotel bookings around the ski resort increased by 140% month-on-month, the number of ski resort ticket reservations increased by 110% month-on-month, and the number of ticket reservations for ice and snow world scenic spots increased by 220% month-on-month. Ice and snow world and skiing have entered the TOP5 of the popular sightseeing themes during the New Year's Day holiday.

Beijing as an example, Beijing municipal parks 4 snow 7 ice rinks with a total area of nearly 600,000 square meters, for citizens and foreign tourists to provide including ice and snow activities, science publicity and other intrinsic 25 ice and snow activities, many citizens into the ski resort, skating rink, celebrate New Year's Day, ice and snow, winter Olympics, with sports to ignite the holiday life, ice and snow theme tour continues to heat up. "The whole ice and snow sports this winter must be a thriving scene, and from another aspect, there will be more and more new winter tourism venues in the next few years." Zhou Mingqi, a think tank expert of the Investment and Financing Professional Committee of the Guangdong Tourism Association, said.

The reporter also paid attention to the fact that among the people traveling on New Year's Day this year, the post-90s travel crowd accounted for 33%, and the proportion of post-00s travel crowds also increased rapidly, reaching 16%, and the two accounted for half of the entire travel market. According to Li Meng's analysis, the online consumption fever during the New Year's Day holiday continued to rise, and the recovery of life-improving consumption was strong. The expansion and improvement of the living service industry such as culture, tourism, commerce, sports, health, and domestic service is of great significance to the stable macroeconomic growth and needs to be highly valued.

There are still tickets available for multiple spring festival tickets

This year's Spring Festival train tickets are sold 15 days in advance, and many passengers have begun to buy tickets during the New Year's Day holiday to make arrangements for the Spring Festival journey. Liu Mingjing, whose hometown is in Yantai, Shandong Province, responded to the New Year on the spot last year and was unable to return home to reunite with her family. After learning that low-risk areas can return to their hometowns, Xiao Liu set an alarm clock and began his own ticket-snatching plan. She told reporters that this year's Spring Festival ticket grabbing is very smooth, and the tickets near her hometown are also very good.

In terms of train tickets, the reporter combed and found that the popular train tickets for the New Year's Day holiday are mainly provincial lines and high-speed rail circles within 2 hours, and the round-trip routes between Guangzhou and Shenzhen, Suzhou and Shanghai, Chongqing and Chengdu are on the hot list.

Qunar data shows that unlike previous years when it was sold out in one second, as of 12:00 on January 3, 2022, on the Qunar platform, beijing-Chengdu, Beijing-Changsha, Beijing Chaoyang-Harbin West, Guangzhou South-Zhanjiang West, Guangzhou South-Chengdu and many other popular routes in previous years have only a small number of second-class seats sold out, and there are still many trains with sufficient tickets for sale. This year's popular destinations are Guangzhou, Suzhou, Chongqing, Shenzhen and Shanghai.

"During the New Year's Day of 2022, the number of air ticket searches during the Spring Festival period increased by 4 times compared with the previous week." Lan Xiang, president of Qunar Big Data Research Institute, analyzed that the reason why the first day of the Spring Festival this year was slightly calmer than in previous years was because the railway department and the school carried out staggered peak travel, coupled with the fact that the day was still in the first day of pre-sale, the overall ticket purchase was scattered, and passengers were not eager to book tickets in advance.

In the face of the next Spring Festival holiday, experts predict that under the new situation of epidemic prevention and control, the Spring Festival holiday is mostly local New Year' Day, and the situation of local tourism and suburban leisure activities is difficult to change, and new urban consumption scenarios, new cultural and entertainment activities, characteristic villages and open ecological spaces in suburban characteristic towns will be important choices.