Interestingly, we have always believed that digital products such as e-books are not a just need in the current application environment, and many netizens also laughed that products like Amazon's Kindle are more like pressing the box when making instant noodles, and even gave the Kindle a nickname "bubble noodle artifact". However, it is a bit strange that the kindle of e-books have sold well all year round, I don't know if everyone really uses the demand for e-books to read books, or think that this product is really convenient for making instant noodles...
However, recently when netizens bought kindle, they found that the domestic Kindle product line appeared a rare situation, and the kindle products of the official Jingdong self-operated store were out of stock in a large area, except for the lowest-end youth version of the Kindle, other products were all removed from the shelves. And in addition to JD.com, Amazon's Taobao official store has even closed its doors. This made a group of netizens also feel panicked, have inquired about the situation, and even questioned: "Is Amazon going to withdraw from the Chinese market?" ”
Although everyone admits that e-book reading is not a popular application scenario, it is obviously very emotional for the Kindle. A large number of netizens ran to the Kindle's official website Weibo to consult the situation, some netizens said that the e-books they purchased did not know whether they could continue to use in the future, while more netizens cheered for the Kindle because of the rumors that Amazon withdrew from China, hoping that Amazon could hold on and let them continue to buy bubble noodle artifacts.
Of course, whether Amazon is withdrawing from China, or whether the Kindle is really delisted, or depends on the official attitude, from the media to Amazon customer service consultation, the current domestic customer service said that it did not receive the "Kindle to withdraw from the Chinese market" notice; and kindle Jingdong official self-operated store responded: the lack of goods in the store is the factory inventory problem, and did not hear that kindle wants to withdraw from the Chinese market. Of course, all this still needs the old owner of the Kindle, Amazon personally came out to respond to get a definite answer.
After waiting for a while, Amazon officials finally came out to respond to this problem, but the official statement is very vague, did not say that they want to withdraw from the Chinese market, but also did not say not to quit the Chinese market. Amazon officially said: We are committed to serving Chinese consumers, consumers can buy Kindle devices through third-party online and offline retailers. At the same time, Amazon's response also said that some models of the Kindle e-book reader are currently sold out in the Chinese market.
Judging from this response, it seems that Kindle e-books are selling too well, which is why the official self-operated channels cannot be purchased, but the actual situation does not seem to be so simple. Because from our data, Amazon's Kindle is not out of stock for many years, and there is no case of sales soaring and plummeting, the official self-operated channel seems to have suddenly appeared out of stock and removed from the shelves, which should be said to be because it seems that the possibility of selling out is not so great.
In fact, although Amazon is still updating its products from time to time, the Kindle's living environment has indeed become more difficult in China. On the one hand, the reading experience of mobile phones and tablets is improving, which squeezes the market for traditional e-books; on the other hand, more and more e-book readers have joined the market, and many of them have better performance and performance, which also squeezes the living space of Amazon Kindle. And the Kindle itself does have a lot of problems, low performance and insufficient refresh rate, so that the user's experience in reading is not perfect, otherwise there will be no bubble noodle artifact This title will appear.
Of course, it can be seen that Chinese users still have a sincere affection for the Kindle, after all, this is the holder of the e-book product, and the efforts made by Amazon in terms of content over the years are also obvious to all, so even if there are so many problems, users still hope that the Kindle can continue to update, or continue to sell in the domestic market, and do not want to see the Kindle withdraw from the Chinese market. In its response, Amazon said that the high-quality customer service and warranty services it provides will not change, which always looks a little different, more like a promise before saying goodbye!
In any case, we still hope that the Kindle can continue to appear in the domestic market, just like many netizens said: Kindle stands up! As for whether Amazon really wants to fully withdraw from the Chinese market, it is estimated that there will be a definite answer in the near future, at least in our view, overseas companies are gradually withdrawing from the Chinese market, which is definitely not a good thing.