After the arrival of the new energy tide, the BBA top three are in a dilemma. On the one hand, the traditional fuel vehicle market is constantly being compressed, and their leading opponents are gradually encroaching. On the other hand, the rise of emerging car-making forces is quite rapid, and it is favored by consumers in terms of technology and brand power. In order to break the deadlock as soon as possible, BMW has released the iX series strongly, hoping to consolidate its market position in the future battle. However, in the early stage, many new cars in the series can only be described as "thunder and rain", and each listing will arouse many concerns, but it is stretched in the face of real sales.
Faced with an embarrassing situation, BMW urgently needs to find a new car to break the deadlock, help the iX series further expand its influence, and use this to stimulate consumer attention to the other models in the series. A few days ago, its heavy release of the iX M60 official map, continue to play the performance route, is expected to rely on this gimmick to become a star model. According to official sources, the new car will be released online at CES 2022 (Consumer Electronics Exhibition), through which it will create a topic and create momentum for its official listing. Judging from the current price of the iX xDrive50 model at 846,900 yuan in China, the iX M60 with higher positioning has a high probability of breaking through the 1 million yuan mark. At that time, its main competitor will be Tesla Model X, and the two will inevitably bring a fierce confrontation like Mars hitting the earth, and a new round of fierce battles will be set off in the field of luxury electric vehicles.
The iX M60 was built by the BMW M high performance team in terms of form factor, based on the iX series in the main body profile, but with the addition of M's exclusive lightweight sports kit. Through the new style of front and rear surrounds and diffuser structures, the unique identity is further highlighted, thereby gaining the favor of young consumers. The classic "double kidney" mesh in the front of the new car is full of strong family atmosphere, and its size is further enlarged, highlighting the recognition through the internal honeycomb structure and the external blackened contour, and the powerful aura is unforgettable. The headlight group is a slender shape that BMW is keen on in recent times, and there is more controversy about how its appearance is, this article is still considered to be slightly mediocre.
The iX M60 has smooth side lines and a swooping attitude that is extremely eye-catching. The floating roof is elegant, which can effectively reduce the wind resistance coefficient of the whole vehicle. The wide eyebrows and multi-spoke wheels complement each other to interpret the industrial aesthetic under static. The car adds bronze elements to the lower border of the side windows and the outer door handles, and the texture is significantly improved. The three-dimensional sense of the tail is very prominent, and the distinction between the parts is obvious. The taillight group shape and the headlight group waist line echo, may be a little crotch in the momentum, but it is still easier to be observed after lighting. The M logo, which represents high-performance identity, is very eye-catching and attracts a lot of attention when opened on the street.
The iX M60 is basically the same as the regular model in the interior part, but with a little logo to distinguish it. 12.3-inch full LCD instrument + 14.9-inch touch LCD screen shows the charm of science and technology, but the dual screen layout has long been "played badly" by the old rival Mercedes-Benz, BMW here is a bit of hindsight, the novelty is obviously insufficient. However, the former is still full of imagination in the UI interface design, a large number of bright elements are filled with it, and a variety of mode switching can be realized, especially in the sport mode, the dynamic effect is quite unique, which is convenient for timely understanding of vehicle information. The vehicle-machine system is also rich in functions, which can accurately feedback a variety of instructions and optimize the human-computer interaction experience. In addition, the interior mood light can create a comfortable in-car relief, mobile phone wireless charging and other functions are readily available.
The powertrain is of course the biggest attraction of the iX M60, and it will also be its key advantage in seizing the market. The new car has made targeted adjustments to the motor performance, adjusting the maximum power to 440 kilowatts, which is a significant improvement compared to the 385 kilowatts currently on sale for the iX xDrive50 model. It is expected that the combined maximum power of the new car system will bring more surprises, so let's wait and see. In addition, in terms of the most critical range, the iX M60 is expected to reach 575 kilometers. Admittedly, this data seems a bit general at the moment, but it is not a small breakthrough for the iX series. It is worth mentioning that BMW said that the car will accelerate within 4 seconds of zero hundred kilometers, and if it comes true, it will trigger the enthusiasm of many performance enthusiasts. Of course, the four-wheel drive system will not be absent, which can bring a more pure driving experience.
Overall, the iX M60 deserves praise in many ways. After all, it is also the flagship model of the iX series, and if it cannot stand up, it can easily lead to the sales of other models being blocked. For BMW, the main purpose of the new car is not to run volume, but to enhance its influence and rekindle everyone's attention to the brand's electric vehicles. After all, in the face of many emerging car companies, there are still certain shortcomings in technology, and there is also a gap in popularity. It is expected that the iX M60 is just a starting point, and in the next step, BMW will launch more related models to help it gain a foothold in the new energy war.