A cultural feast shows new development and new vitality

The large-scale sitcom "Farewell to the Millennium" was staged at the Chongqing Grand Theatre. (File photo) Reporter Qi Lansen photo/Visual Chongqing

"Wei Song's singing of 'Motherland, Kind Mother' is very infectious, and the passionate tenor shines with the violin and trumpet, telling the fiery and sincere feelings of the sons and daughters of China for the motherland." This is the words written by citizen Du Xueying in the circle of friends on the evening of December 29, 2021. On the same day, the 2022 (25th) Chongqing New Year Concert sent New Year wishes to the public in the form of a "cloud concert".

In fact, the New Year's Concert is just one of the most acclaimed works in Chongqing's cultural market. Although affected by the new crown pneumonia epidemic, looking back on this year, whether it is the strong momentum of literary and artistic creation of the main theme, the improvement of public cultural services, or the quiet rise of new cultural formats such as "Internet + culture", Chongqing's cultural market is full of vitality and vitality.

So, what are the new highlights of Chongqing's cultural market in 2021? Over the past few days, reporters have conducted interviews.

Excellent works are constantly emerging

Local literary and artistic workers support the beautiful landscape

In 2021, due to the impact of the epidemic, a large number of famous artists and famous groups from other places could not come to Chongqing smoothly, and the Chongqing cultural market began another year of "internal circulation".

In 2021, the 100th anniversary of the founding of the Communist Party of China, a large number of red themes have appeared in the Chongqing cultural market. Through rehearsing a number of works of art, the vast number of literary and art workers pass on the spiritual qualities of their ancestors to the audience, and use literary and artistic works to tell Chinese stories well. A large number of works of art with red theme themes, such as Sichuan opera "Sister Jiang", Peking opera "Zhang Luping", "Double Gun Huiniang", drama "Red Rock Soul" and so on, met with the audience.

At the same time, in 2021, there are also many works on the theme of rural revitalization. "Taking the major literary and art academies as an example, in 2021, the vast number of literary and art workers in Chongqing will go deep into the rural frontline and create large-scale sitcoms and Chinese music dramas such as "Farewell to the Millennium", the song "First Secretary", the drama "Tiankeng Qingdao" and "Fire"." According to the relevant person in charge of the Municipal Federation of Literature and Literature, most of these works were selected into the public list of the Ninth Chongqing Literature and Art Award, among which "Farewell to the Millennium" has been included in the national poverty alleviation theme stage art outstanding repertoire, and the poverty alleviation drama "Fire" created by the Chongqing Three Gorges Song and Dance Troupe has also completed nearly 100 performances to benefit the people, which has been recognized by the audience.

Not only that, in 2021, the city is also actively building a display platform for excellent works of art, and citizens have walked into major art museums and museums in Chongqing to spend their leisure time by watching one exhibition after another. According to statistics, in 2021, the city's museums will hold more than 400 online and offline boutique exhibitions, and more than 2,000 social and educational activities, including "Remembering the Entrustment to Fight Poverty Bashan Yushui for a New Look - Chongqing Poverty Alleviation Exhibition", "Initial Heart Mission Struggle - The 100-Year Glorious History exhibition of the Communist Party of China in Chongqing", "Water Spirit - Yangtze River Fish Exhibition", etc., serving more than 200 million visitors, including more than 7.16 million young people.

From performances to exhibitions, the vast number of literary and art workers in Chongqing have outlined the beautiful landscape of Chongqing literature and art with local classic works and a large number of new creations.

The market size is constantly expanding

Rich cultural activities allow citizens to feel the charm of art

On October 20, 2021, accompanied by a heroic opening show, the 6th Chongqing Community Art Festival Family Talent Show of "Harmonious Community , Happy Life" sponsored by the Municipal Commission of Culture and Tourism was held in Dadukou District. Based on real examples, this talent show tells interesting stories in the daily life of the citizens, and the wonderful performances are matched with stories with strong resonance, so that the audience can feel the charm of art in the laughter.

In 2021, the vast number of literary and art workers in our city will send high-quality and rich cultural resources to the people through various mass cultural activities, so that the people can enjoy the latest achievements of cultural development and stimulate the enthusiasm of the masses to participate in activities.

Liu Yuan, who works in the South Bank District, often asks friends to visit Marblestone Old Street after work recently, and will stop by the popular bookstore in old street after dinner.

In fact, in Chongqing, the public cultural space has long jumped out of its inherent form and grown into a unique appearance. Taking the major bookstores in Chongqing as an example, we have continuously upgraded our services, optimized the efficiency of public cultural services through the introduction of services such as reading sharing and appreciation of Chinese music stories, created a "library around us" for citizens, truly enhanced the sense of cultural acquisition and happiness of citizens, highlighted the cultural characteristics of Chongqing, and has become a cultural landscape jointly created by major bookstores and related institutions.

New formats are constantly evolving

"Internet +" brings traditional culture to life

At present, China's digital technology has developed rapidly and has been widely applied to the cultural field, bringing great changes to the production, dissemination and consumption of cultural products.

In August 2021, when offline performances were pressed the pause button due to epidemic prevention and control, cultural units such as the Chongqing Municipal Mass Culture Center made full use of digital cultural resources and organized a variety of online service projects. Relying on Chongqing's public cultural service cloud platform "Chongqing Mass Culture Cloud", retired citizen Ms. Chen has completed courses such as traditional Chinese medicine diet and health care, shaping and slimming yoga.

In addition, new forms of communication such as "cloud performance", "cloud museum", "cloud recording", "cloud tourism", "cloud concert" and "cloud forum" have enabled the cultivation and growth of new consumption and upgraded consumption spawned by epidemic prevention and control.

Since 2021, cultural units such as the Three Gorges Museum and the Chongqing Municipal People's Art Museum have promoted the digital transformation of the whole process of cultural production and consumption, not only bringing art forms to life, but also forming a new consumer experience. When cultural heritage embraces digital technology, new cultural formats innovate and develop, and the cultural industry chain is also extended, the "cloud" cultural project has become a highlight of Chongqing's cultural market.

For example, the Three Gorges Museum and Tencent co-sponsored the digital revitalization project of cultural relics, through the expression of "cultural relics + digitization", so that the culture of Baiheliang will be rejuvenated in the context of the new era, and more young people will be guided to understand and pay attention to Baiheliang, so as to realize the innovative dissemination of excellent traditional culture in the contemporary era. "Internet + culture" has revitalized traditional cultural industries.

To promote the high-quality development of the cultural industry, consumption is the engine. It is understood that in the future, Chongqing will also expand the supply of high-quality cultural products, enrich the supply of cultural products in new fields, and promote the construction of major projects in the cultural industry, so as to continuously meet the growing, escalating and personalized cultural consumption needs of the people, and promote the formation of a characteristic, innovative and large-scale cultural product supply system. (Reporter Liu Yiye)