Maslow's hierarchy of needs theory says that needs are divided into five orders from low to high, namely physiological needs, security needs, social needs, respect needs, and self-actualization. Like most of us now, we no longer worry about survival and safety, but pursue friendship and love and realize personal value.
In fact, it is not only people, but also the application of Maslow's demand theory to the rapid development of new energy vehicles. The development of new energy vehicles from the "kinetic" of the primary stage to the "safe use" is also the result of continuous upgrading of technology. In recent years, with the continuous innovation of major car companies and the full support of various governments, it has gradually gained social recognition and continuously expanded the market ownership. Then, there will be more and more high value-added and high-positioning new energy vehicles launched next, because new energy vehicles are no longer a pure transportation attribute, but also a symbol of this era and the future.
Luxury brands + pure electric vehicles collide with a new spark
Who are the leaders of high value-added new energy vehicles? Is it Tesla? No, no, it's Rolls-Royce. So Rolls-Royce, which is still a newcomer in the field of new energy vehicles, really OK? First of all, in the matter of luxury, Rolls-Royce is the second, I am afraid that no one dares to say that he is the first. On September 29 this year, Rolls-Royce officially released a spy photo of a pure electric coupe and released the name of the car - Spectre. The car will be available in the fourth quarter of 2023, which is also Rolls-Royce's first all-electric production car.
Regarding the name of this "Shining Spirit", Rolls-Royce officially called it a metaphor for superior power and mysterious agility. Like creatures from the fantasy world, they float and float, making the world stand still. Its control in the space it is based on is extraordinary, coming and going without a trace in a leisurely way, but it evokes people's endless joy, as well as the perception of power and mystery, in short, it is not generally powerful.
Up to now, this pure electric coupe is still draped in tight camouflage stickers. Although it is difficult to see its appearance details, from the overall posture, it is still the solemn, elegant and powerful Rolls-Royce that we are familiar with, and has a high degree of similarity with the Phantom on sale. But if you jump to conclusions that this is an electric version of the Phantom because you've seen the first half of it, you're underestimating Rolls-Royce.
Because from the rear half of the body side and the bottom view of the tail, its yacht-like long tail design is more elegant than the Phantom. It is reported that the Shining adopts the independent "luxury architecture" of Rolls-Royce, and has accumulated up to 2.5 million kilometers of road test mileage around the world, equivalent to the total mileage of a Rolls-Royce driving for 400 years.
The iconic Parthenon grille on the front of Rolls-Royce is naturally no longer the role of the intake grille on the shining spirit of a pure electric car, but this family design will still be preserved. The strong bulging ribs at the front of the car make the Shining more powerful. In the future era of electric Rolls-Royce, the goddess of celebration will still stand in the center of the front of the car. In addition, we can also see that this car will be equipped with lightweight low wind resistance wheels, solemn and elegant but also very dynamic.
Although the interior is still a mystery, after seeing such a magnificent appearance aura, I believe that in the matter of luxury, Rolls-Royce will not let us down. So what about the technical level of pure trams made by Rolls-Royce? At present, it is also a mystery, but after all, backed by the mountain of BMW, with BMW's control of new energy technology in traditional luxury car companies, Shining's "three electric" system can not worry. It is said that the Shining will be equipped with the same power system as the BMW iX M60, equipped with dual electric motors and four-wheel drive, with a total output of more than 600 horsepower, and the maximum torque may reach 800 Nm, which may also be stronger.
Write at the end
Once upon a time, pure electric cars were questioned by the public and considered very low. With the development of technology, pure electric vehicles are finally about to open a luxury-level segment. Under the premise of mature technology, the silky output and sense of tranquility of pure electric drive are actually more suitable for top luxury cars. Therefore, Rolls-Royce's entry into the field of pure electric may give us more imagination about "luxury pure electricity". Whether it's affordable or not, it's worth looking forward to.