On March 10, foreign media motor1 exposed the video of the Rolls-Royce Shining conducting a road test in Munich, Germany, which has a relatively large body and looks like a Rolls-Royce Phantom. It is understood that the Shining is the first pure electric coupe released by Rolls-Royce in September last year and is expected to be listed in 2023.
In the exposed video, the Rolls-Royce Shining can still see the general outline of the appearance despite being covered with tight pseudo-decorative strips. It has the same two-door design as the Phantom, still designed for a front face that is close to the flat head, and uses split headlights, which is also used in the next generation of BMW 7 Series and X7 models. The side of the body follows the long hood and slip-back design, the tail is more square, and the whole vehicle has a stronger sense of sport.
Interestingly, the most iconic Rolls-Royce Celebration Goddess logo at the front of the car is missing, and it is not certain whether it was cancelled because of the road test. However, there are rumors that in order to meet the era of electrification, Rolls-Royce has redesigned the logo of the celebratory goddess, which is more in line with the futuristic sense of electric vehicles and helps to reduce the wind resistance coefficient. If the rumors are true, the new logo should be used by the Rolls-Royce Shining, which is worth looking forward to.
Rolls-Royce Shining will also be built using the same platform as the Phantom, using Rolls-Royce's exclusive aluminum architecture. Moreover, it may also be equipped with the same dual-motor system as the BMW iX M60, with a maximum power of 610 horsepower and a maximum torque of 1015N·m, which is quite powerful.
Last year, Rolls-Royce parent company BMW Group announced that in the next 10 years will deliver 10 million pure electric vehicles worldwide, its major brands will launch at least one electric vehicle model in different positioning markets, and the last fuel vehicle will be released in 2025, and all will be electric vehicles in the future. This year, BMW is also preparing to launch a number of pure electric and hybrid plug-in models in China to accelerate the process of electrification transformation.
Rolls-Royce, as a world-renowned luxury car brand, is now officially entering the electric vehicle market, according to its brand positioning, the price of the first pure electric coupe is at least more than 5 million yuan, and the price is several times that of Tesla supercar. However, at present, electric vehicles still have problems such as short endurance and limited battery life, and the durability of the car is far from being comparable to that of fuel vehicles, and the value may not be worthy of the price of several million.
Of course, for the local tycoons who can afford to buy Rolls-Royce, they should not care too much about the specific life of the vehicle.