The Pakistani railway is very iron, but the Chinese motorcycle has not impressed the Pakistan railway. The embarrassment of Chinese motorcycles in Pakistan!
Pakistan's motorcycle ownership is still very large
Pakistan is China's neighbor, with a population of more than 200 million people, and it has very good relations with China and relies on China. In Pakistan, many important infrastructure projects, people's livelihood projects and industrial manufacturers have Chinese investment and Chinese help to build them. Much of Pakistan's defense equipment, from ships, planes, tanks, artillery to radar, missiles, bombs, guns and much more, is Made of Chinese products.
Moreover, in the market, Chinese mobile phones, small household appliances, tools and hardware, daily necessities, etc. are also dominated by Chinese products.
According to the reason, Pakistan's national income is not high, cars are relatively expensive, motorcycles are a good means of travel in Pakistan, and Pakistan is indeed the world's 4th country in terms of motorcycle ownership, and sales are still very large. The motorcycle produced in China has OK performance and cheap price, which should be very suitable for Pakistan's national conditions and should also occupy an advantageous position in Pakistan.
But the reality is that China's motorcycle brands, even in the same period as the vietnamese also began to have Chinese brand motorcycles involved in Pakistan, but for so many years, has not been in Pakistan has not been a good harvest, so that now, China's motorcycle sales and Chinese motorcycle brands in Pakistan are mostly still unknown embarrassment, in addition to light motorcycles. Compared with Vietnam, Chinese motorcycles have been brilliant in Vietnam for at least a few years, although they have later returned to their starting point in Vietnam because of their own price war.
Relying on the background of state-owned large factories, technology and after-sales support, light motorcycles have been guaranteed, and at the same time, they have entered Pakistan since 1997, so they have gained a place in Pakistan. However, a large part of the sales of light riding tricycles in Pakistan is based on light riding tricycles, at the same time, in Pakistan, light riding tricycles are also the implementation of low-cost strategies, under the premise of ensuring reliability and solidity, light riding tricycles are full of stalls in both design and workmanship, which although it ensures the sales of light riding tricycles, but it affects the brand building of light riding tricycles in Pakistan, especially in the recognition of two-wheeled motorcycles in Pakistan, and even in terms of two-wheeled travel motorcycles, Light motorcycles are still among the last in Pakistan.
Chinese mopeds in Pakistan
In fact, Pakistan is also a very face-saving country, rich people buy cars, ordinary people have some money to buy motorcycles. But motorcycles they are also divided into 369. No matter how much money is less, but where you can afford to buy a Japanese motorcycle, Pakistanis still prefer Japanese motorcycles, because Japan's Honda, Suzuki, Yamaha are all famous brands in the world, and the quality is good, Pakistanis may not know much about cars, but they know a lot about motorcycles. Therefore, the top three sales in Pakistan have been Japan's Honda, Suzuki, Yamaha three brand motorcycles for many years, and these three Japanese brand motorcycles occupy about 50% of the total motorcycle volume in Pakistan, including two-wheeled tricycles, even though Japanese brand motorcycles are expensive. The rest are Chinese light riding brands, Pakistani hero brands and some sporadic Chinese brands and a whole bunch of Chinese core parts assembled miscellaneous motorcycles.
Pakistan's motorcycle industry, because the tariff on vehicle imports is 60%, while the import of parts is 30%, so Pakistan's motorcycle production has two main forms: one is "local assembly + Chinese core components", and the other is "Japanese brand local production + Japanese technology".
Honda, Suzuki, Yamaha motorcycles in Pakistan are good to sell, in addition to Honda, Suzuki, Yamaha is the world's three famous motorcycle brands, Honda, Suzuki, Yamaha's "local production + Japanese technology" strategy also allows Japanese motorcycles in Pakistan to continue to maintain reliable performance, after-sales guaranteed good reputation, so that Pakistanis more trust in Japanese motorcycles.
On the other hand, the Chinese motorcycle companies that have entered Pakistan, in addition to the certain strength of light motorcycles, have also combined their own actual situation, and adopted a hybrid model of "local production of the brand + Chinese technology + Chinese core components + local assembly". Other motorcycles in Pakistan, including Pakistan's brand motorcycles, mostly adopt the production form of "local assembly + Chinese core components" with a low-cost strategy. However, it is also the production form of this low-price strategy that occupies a certain market in Pakistan, but it also greatly restricts the development of Chinese motorcycles and causes a great negative impact on Chinese motorcycles.
First of all, these industries that assemble motorcycles in Pakistan have large factories, small factories, and even small workshops. Then, they implement a low-price strategy, but this low-price strategy is even lower than low internally. This not only makes Chinese motorcycles, or under the sign of Chinese motorcycles, all assembled with fake and shoddy parts of the garbage motorcycle quality is uneven, there is no after-sales guarantee, a problem is pushed to The Chinese motorcycle or Chinese spare parts, resulting in the chinese motorcycle in Pakistan's reputation is extremely poor.
This figure explains very well why in Pakistan, cheap but poor quality motorcycles are still bought by many people!
If it were not for the fact that a large part of the people in Pakistan have very low incomes, and they really need to use motorcycles, there is no way to continue to buy cheap motorcycles to repair and repair them, but if Pakistan's economic level reaches the level of Vietnam more than a decade ago, Chinese motorcycles have basically withdrawn from Pakistan like in Vietnam.
Indeed, in Pakistan, even these cheapest 70CC, 100CC assembly motorcycles will sell for about 4,000 yuan, as long as China's motorcycle companies have the conditions to set up factories in Pakistan whether it is production or assembly, even if the cost of 3,000 yuan can also produce such 70CC, 100CC motorcycles of relatively reliable quality. If the cost of 5,000 yuan, China's good appearance, excellent quality motorcycles are very much, with the current Chinese motorcycle technology, motorcycle design and motorcycle price, we can occupy a larger market and better reputation in Pakistan.
There are also women riding motorcycles in Pakistan
In addition, pakistan is now the mainstream riding motorcycle, but considering that Pakistan also has some female motorcycle riders, as well as the need for diversity, some large cities in Pakistan can also consider providing some pedal models or curved beam models, as well as electric motorcycles for the Pakistani people to choose.
Although Pakistan's per capita income is low, the middle class group has also expanded in recent years, and young people have high requirements and awareness of brands. Therefore, China's motorcycles go out, the low-price strategy can go, but it must take a guaranteed low-price strategy. In addition, even brand building must also be done, quality and after-sales no matter in which country, in which period is actually necessary.
The price and shape and quality of a domestic motorcycle like this should be very popular in Pakistan!