On February 12, the upstream reporter learned from Changan Automobile that last year, Master Changan, a joint venture company jointly established by Changan Automobile and Pakistan's Master Motors, sold 18,000 vehicles, an increase of 293% year-on-year, and its sales volume ranked first in local Chinese brand exports and fifth in the world. In the future, Changan Automobile will strive to build Pakistan into its new 50,000-unit core market overseas.
According to reports, Master Chang'an has been established for 4 years. At present, Changan Automobile has more than 20 4S sales channels in Pakistan, covering 10 key cities such as Karachi, Islamabad and Lahore.
In 2018, Changan Automobile finally decided to enter Pakistan through a totally fractional parts (CKD) joint venture, from laying the first pile in a deserted open space to the first car of the joint venture company off the production line, which took only 10 months to break the record for the fastest production speed of Pakistan's automobile original equipment manufacturer (OEM).
During this period, the two sides also encountered many difficulties. In June 2019, at the beginning of production, Changan Micro-customers in the local market were in short supply, and the market share accounted for 50%, but the actual sales progress of micro-card products lagged behind. After investigation, it was found that local customers bought Changan Microker home more as a multi-purpose vehicle. In this regard, the joint venture company has promoted the steady increase in sales of micro-truck products by strengthening the vehicle chassis, etc., and introducing local second-hand car evaluation companies and strategic cooperative banks to enrich marketing methods.
In 2020, affected by the epidemic, the production and sales of the joint venture company pressed the "pause button". In this regard, the joint venture will give away anti-epidemic gift packages to all old customers and intended customers, carry out exclusive interviews and return visits, and start online booking at the same time. The teams of the two sides took turns to sort out and analyze the needs of potential customers, and the new orders during the local "lockdown" exceeded 1,000 units.
In October 2020, the Chinese team of 6 people went to Pakistan to support the production of Changan's third-generation Yuexiang in the local area, and the first batch of prototypes was completed in December, and the first passenger car of the joint venture was listed as scheduled. In December 2021, the Chinese technical support team went to Pakistan to fully guarantee the production of the joint venture X7, and successfully realized the production of Changan Automobile's first right-hand drive SUV.
In the future, Changan Automobile will continue to keep up with the pace of the national "Belt and Road" development strategy, further accelerate the layout of overseas bases from the perspective of globalization, maximize the use of global resource endowment effects, and form a global advantage. At the same time, in line with the development trend of global intelligence and electrification, we will increase investment in product research and development, localization management, brand building, etc., including the introduction of high-end products, new energy products, etc., and continuously improve sales and after-sales satisfaction, to provide high-quality and pleasant products and services for global auto users. Aim to reach 400,000 units overseas by 2025.
Not only Changan Automobile, weilai has begun to provide system-wide services in four European countries after Norway. Nezha Automobile also released the Nezha V right-hand drive version of the model for overseas markets, and announced that it "went to sea", and is expected to officially open the expansion and layout of the Southeast Asian market in the first half of 2022, opening a new journey of Nezha Automobile's global development. At the same time, Nezha S, which represents the future intelligent exploration of Nezha Automobile, will also fully enter the European market after listing at the end of 2022.
Zero-run cars will release four new models in 2022 and enter overseas markets in October this year.
Upstream journalist Yan Wei