In 2021, the Internet "literary world" and "a hundred schools of thought contend".
This year, the norm for a surfer might be:
Proficient in Guo language, Lan language, correction language and other "eight Chinese words", excited will shout "YYDS", praise to say "absolute son", chat common nonsense literature, late at night to send some emo literature, in front of the goddess of men to say some humble literature, urge single time to play a little crazy literature, bored to see a little to pick up mobile phone literature.
Even on weekdays, I don't forget to touch the fish with my friends in the group and do some "KFC Crazy Thursday Literature":
Ironically, from the early hours of the morning to the present, no one has said happy birthday to me, my relatives have not said it, my friends have not said it, and the people I care about the most have not said it, until now I understand that today is not my birthday. But today is KFC Crazy Thursday! Who invited me to eat?
It can be said that if you don't understand Internet literature, you may not understand the current way of communication.
Considering that 2022 is just around the corner, there may still be a large number of friends who have not yet hitched a ride on this 2021 pop literature express, I decided to give you a plate of various buzzwords out of the circle this year.
Internet Language and Literature Class, officially opened!
Image from the web
The "literature" story of 2021 should start from "Versailles literature" - although it became popular at the end of 2020, its sense of existence in 2021 has not diminished at all, and it has been frequently mentioned and used on various occasions.
In a way, "Versailles" is no longer just a stem, but an everyday adjective.
When we meet someone pretending to casually flaunt their sense of superiority, the first thought that pops into our minds is probably: Look, it's Versailles again!
What were the words we used before the advent of "Versailles"? For a moment it seemed hard to remember.
This year's "Versailles Literature" has also emerged with new ways of playing. On July 15, a Douyin master named "Wool Month" created a new way of performing - "Immersive Versailles".
In a video without any BGM, "Wool Moon" posted the Peking University graduation certificate, degree certificate, graduation souvenir, alumni card, etc. in turn, and each time he took out a piece, he had to whisper a word: Mine.
The video has been liked 2.37 million times so far and has attracted many bloggers to imitate it.
The popularity of "Versailles literature" has not faded, and "privilege literature" has come out.
Privilege means privilege. On May 17, Weibo user @ is blank a- with a long article about the "privileged" education around him, the beginning is "Since I mentioned privilege, then I will talk about where my arrogance is", and at the end of the article, I did not forget to point out "Writing here, my arrogance has been fully embodied".
As soon as this article came out, it attracted a whole network of criticism and ridiculed her for "why don't you eat meat paste". And the expression of "since the mention of privilege" and "my arrogance has been fully embodied" in this long article has also been played by many netizens:
Having mentioned privilege, I'll tell you where my pride lies. With a salary of eight hundred, I drank two bowls of peppery soup and three roast cakes in the morning. At this point, my arrogance has been fully embodied. Now that I mentioned privilege, let's talk about where my pride lies. I'm going to turn in my second draft tomorrow, and I haven't started to change it yet, but now I can talk to you at a leisurely pace. At this point, my arrogance has been fully embodied.
At about the same time as the rise of "privilege literature", the popularity of "humble literature" gradually increased.
This is a kind of dog-licking diary literature that begins with "treasure", the tone is aggrieved and a little cautious, and each sentence shows the author's strong psychological quality and the fantasy ability to force self-attack:
Don't want to talk about it, don't talk about it, put up what stinky shelf, think you're very handsome, very cattle, hey hey, coincidentally, I think so, tomorrow continue to lick you, my treasure. Bao, today I carry cement, a sack, the workers praise me for my strength, I cried instantly, I can carry everything, I just can't bear to think of you, my treasure.
Up to now, the topic of "Humble Literature" on Douyin has been played 1.37 billion times, and many people still publish their new works under this topic every day.
In September, a new storm appeared in the Internet literary circle, and "nonsense literature" and "crazy literature" spread one after another.
"Nonsense literature", as the name suggests, is to say that it is equal to not saying, which is the so-called "listening to the words of the king, such as listening to a seat of words".
Like this: "The last time I was so speechless was still last time." ”
Or something like this: "If you have some skill, you don't have any skills at all." ”
And this goes: "If I'm not wrong, I'm not wrong." ”
A group of netizens who have mastered the essence of nonsense literature also launched a huge "nonsense literature competition" on Weibo, with 48,000 people participating, reading as much as 110 million, and related topics have been on the hot search many times.
Image from Guangming Daily
Compared with the Buddhist system of "nonsense literature" with some philosophical implications, the emotional tension of "crazy literature" that became popular in the same period is more full.
"Crazy literature" is to rely on some crazy words to convey their emotions, and the state when speaking is like a cloud possession, but it is very useful in some life scenes.
For example, the reminder:
It's that sentence again, tomorrow! Tomorrow! Tomorrow will never come! Your tomorrow is like a curse, from hell through the layers of sharp blades with fear stabbed at me, I am afraid, I want to retreat, even keep trying to give up, but countless times to click the hand that applied for a refund and pick it up again, I always expect to wing you can understand the meaning, I always miss the beauty before we started, please ask you this time! Can you throw away the damn tomorrow!
On the Little Red Book, many netizens have feedback that using "crazy literature" to urge a single success has become one of the necessary skills for online shopping.
Another example is the recoil when playing a game:
What's wrong with me just being a dish? Is there any way? In this icy world, it is not easy to survive, but why are even the teammates in the game so cold to me? Thinking back to those words you said to me in the middle of the night, I couldn't even catch my breath! After scolding me, you are happy and comfortable. But what about me? I took all the blame for the mistakes and insults, and it was they who shot me!
This meal is output down, who listens to it is not stunned!
Also because it adapts to many life scenarios, "crazy literature" can be said to be one of the most practical skills this year.
And when these influential "literary genres" occupied the Internet, there were also some small branches emerging in an endless stream.
With the overly greasy and popular "Yatou Literature", in just a few sentences, the self-made sentimentality of a Puxin man is portrayed into three points, making people feel like stepping into the oil field at a glance.
, the head is me, not satisfied? , the look is not deceitful, you are restraining your liking for me, right? "Boy, I admit that your little trick has successfully seduced me."
There is also "picking up mobile phone literature", which originated from Douban, and netizens who play terriers will pretend to pick up a celebrity's mobile phone and view the chat records of this person and other people, but these chat records are all P by netizens themselves.
However, this "pick up mobile phone" game also faces legal risks. Brilliance Chenyu fans were sued by their own Love Beans for creating "picking up mobile phone literature" about Brilliance Chenyu, Zhang Bichen, Deng Ziqi and others, and falsifying the chat records of Brilliance Chenyu and other stars.
The creation of "picking up mobile phone literature" of netizens still needs to be cautious.
At the end of the year, I thought that this year's Internet "literary circle" was already particularly lively, but I did not expect that a new genre - "contemporary language art", also known as "ghost wall literature".
When these "contemporary language artists" speak, they like to mix the expressions of "family", "we just say", and "the whole is", and the things that can be expressed clearly in one sentence must be completed.
For example, the average person's confession is four words: "I like you".
But to use the words of "ghost wall literature", it is like this:
Today is to say, let's just say, I am to you, the whole is a big move of fierce love, hey family, what belongs? Wang Eight looks at the whole state of mung bean, we are the concept of love at first sight, we are saying, suddenly heartbroken, we are the whole one is the dog jumping the wall, we are a hundred-day dream, pure is, your side is to say, family, give me a big move to reply.
This set can be described as the culmination of Internet buzzwords, which has spread rapidly to the whole network through text, video and live broadcasting in the repetition of netizens over and over again. Later, many people find that they are no longer able to speak well, and the whole state of speechlessness.
From the beginning of the year to the end of the year, "Internet literature" is in a cycle of continuous rise, popularity, anger, and re-emergence. According to DT Finance, in the chicken dictionary that collects various Internet vocabulary, at least 28 kinds of Internet literature are recorded.
Therefore, if you want to make a summary of 2021, it must be impossible to escape the label of "the first year of Internet literature".
Whenever a buzzword rises, we will always be the first to explore: who is so talented and the first to play this meme?
There is indeed such a group of buzzword "masters" who stand at the forefront of popularity.
The "Teacher Guo", who has been banned, speaks in a strange tone and has its own encryption function, forming a unique "Guo Language" system.
Starting from 2020, words such as "Jimei", "Yes Mora", "Bamboo Shoots" and other words from Teacher Guo's mouth have become popular on the Internet, and "you are made out of nothing, darkly chencang, imagined out of thin air, and fabricated out of thin air" has become the annual hot BGM.
Even though "Teacher Guo" himself was banned for vulgarity, "Guo Yu" was still active, and was frequently mentioned when "Ghost Wall Literature" exploded, and was even regarded as one of the sources.
The founder of "Lanyu" "Igarashi Shangxia" is also a fan of "Teacher Guo". After he himself gained 2.06 million fans in Douyin in a month with the "Lan language", he also broadcast Lianmai live with Teacher Guo and came to a "dream linkage" of the two major language families.
Compared with the "Guo language", the "Lan language" is more complex, and all the Chinese content will be pronounced in English and consonant, and then a variety of strange English symbols will be generated.
For example, "Family" is Qarrang, "Okay" is Holder, "What" is Smar, "Laugh Me To Death" is Shoe Swoller, and so on. Up to now, the number of plays of "Lanyu" on Douyin has reached 1.37 billion times.
There is also the fourth largest language after Guo, Lan and Lin, which is called "Correction", which is from the short video blogger "Entanglement in Effort".
Because of the problem of dialect accent, The correction will pronounce potato as shaking jade, radish as Laubu, crab into side child, Yangzhi manna is yan value manna, and the most exaggerated is the pronunciation of French fries, so that many netizens listen to it as.
Coupled with the subtitles automatically recognized by the editing software, there is a magical scene of "mouth and subtitles each saying their own", forming an interesting contrast, "correction" was born, and correction is also recognized by more people because of short video embarrassment drama and correction.
Image from Weibo @ No Time Sadness
Whether it is Guo, Lan or Jiao, without the interpretation of Guo Teacher, Fifty Lan Shangxia and Tang, it may not be so popular. As a result, becoming a "master" of Internet literature has become the traffic password for many people.
If you don't have enough personality to create a "literature" or "language family", then seize this wave of heat and say that the most fashionable passages earn a wave of attention.
Whenever a new "literature" rises, many creators on Douyin and B stations compete to engage in "secondary creation".
Just like when "Guo Yu" was popular, a group of "Guo scholars" emerged on Douyin, dedicated to spreading "Guo Language" and teaching "Guo Language" grammar. "Fifty Arashi Shangxia" has also created a series of videos on Douyin called "Female Baby's Guo Yuxiu".
When "ghost wall literature" swept the Internet, many videos that applied this meme to various scenes in life, such as gift-giving, eating, quarreling, and even advertising, also appeared one after another:
Ordinary people: Go to dinner? Contemporary Language Artist: Family, we are saying that this is a time of seven up and eight down, not up and down, we are saying that we have a heart in class, we are saying that we are hungry with a chest and back, eyes full of Venus, colorful, colorful, we just say that this side suggests that you give us a reply, that is, whether to carry out a pure whole eating action together.
Whoever first said that it has gradually become unimportant, the key is to participate in the highest popularity, expand their language system with popular literature, or earn a wave of traffic, and then chase new popularity when the heat fades.
Just as it is difficult to remember who first spread "yyds" and "absolute children", but for a long time it was difficult to come up with a third adjective except for these two words, and it was once caught in the vortex of controversy of "network aphasia".
There is more and more "Internet literature", and we are more numb.
More and more buzzwords and popular literature are like a hot spot, red fast, cool fast, many even insist on less than a month, netizens collectively rush to the next hot.
We seem to have learned a lot of expressions, but we don't seem to know anything.
Whenever a hot spot has cooled and a new stem has not yet been connected, the words will hesitate: Is it outdated to say so? How else can you express that it will be more fashionable?
It is no wonder that some people say that these so-called "Internet literature" are just words, not literature.
But existence is reasonable, and the rise of these "literatures" is not unfounded and justified, they are also a projection of the living conditions of this generation of young people to some extent, but they use a playful way to vent their emotions.
Just like today is Thursday, there are many workers who have touched the fish and played "KFC Crazy Thursday Literature":
Spend 2000w to unblock the lex account Spending 200w can bring hololive back Spend 2000 to go to East China University of Science and Technology to buy a pair of headphones What about 20 flowers? Can I have a happy Thursday? Yes, KFC Crazy Thursday Chicken Steak Bucket is only 19.9! V I am 19.9 and help me through a happy crazy Thursday!
It is undeniable that "Internet literature" has long invaded our lives, simple, catchy, easy to spread, but also to have fun, there are topics and traffic.
However, the popularity is always endless, but it is fleeting. The "Internet literature" learned today may be eliminated tomorrow, and not all communication can be replaced by popular literature.
Back in the real world facing parents and without memes, sometimes talking well is a more simple truth.