Thanks to the good chip performance and good system tuning, the iPhone in the release of a year or even two years later, the daily experience is not inferior to the new machine. Apple is well aware of this, and in recent years, it has also adhered to the strategy of continuing to sell the price of the old model, which not only responds to consumers, but also ensures shipments.
Therefore, when an iPhone completes its mission and announces the suspension of production, it can always bring us some surprises: it is only now discontinued?
At the 2021 Technology Spring Festival Gala, Apple announced the arrival of the new iPhone 13 series, and also sent away a classic iPhone - iPhone XR.
From the "frame stop aircraft carrier" to the Apple incense machine
At Apple's autumn new product launch in 2018, Apple launched three iPhones, including iPhone XR, iPhone Xs and Xs Max, all of which use bangs full screen design. After experiencing the temptation of iPhone X, the flagship iPhone officially entered the era of full screen, and Liu Haiping became the family design of the flagship iPhone.
Of the three models, the iPhone XR is very out of place. It is equipped with a 6.1-inch LCD display, rather than the OLED screen of the two big brothers at the same time, and the result is that the bezel is more "unrestrained". People pay more and more attention to the full screen era of screen ratio, the thick border of the iPhone XR has been complained about "can run horses", "can stop the aircraft carrier", which has been ridiculed by countless people.
In addition to the bezels, its screen quality is also less "Apple", with a resolution of only 1792 × 828 and a pixel density of 326 ppi, even less than the iPhone 8 Plus (1920 x 1080, 401 ppi). Although Apple said that the iPhone XR screen is the "most advanced LCD screen in the industry", compared with several two "big brothers" in the same period, the look and feel is obviously much inferior.
At the beginning of the iPhone XR, the wind comment is so unbearable, "buy iPhone XR is not as good as adding money to buy iPhone X" has become a loud call, after all, iPhone X not only has a better screen, but also sends one more camera! Apple knew this, so it quickly removed the iPhone XR from the official website after the release. If you want to buy it, find a third-party sales channel!
Who would have thought that the iPhone XR's wind ratings would quietly reverse over time. The iPhone XR continues to sell well, selling more than 77.4 million units, making it one of the highest-selling iPhones in history. If you count according to the statistics of a single model, I am afraid that only the legendary nails iPhone 6, iPhone 6 Plus and iPhone 11 can be compared with the sales of iPhone XR.
Even if you expand the scope of comparison to the entire smartphone, plus the feature phone, the iPhone XR sales performance is enough to rank among the best.
First and foremost, is the price. Before the iPhone XR came out, the industry was rumored that Apple was about to release a "cheap flagship". Although the iPhone XR is not cheap, the starting price of 6499 yuan is still much cheaper than the iPhone XS and XS Max - 2000 yuan!
That's the most expensive iPhone before the iPhone 13 series, and the iPhone XR is the cheapest of them, which is enough of the advantages.
The second is dual SIM support. This generation of iPhone added dual SIM dual standby function for the first time, which is a big surprise for Chinese users. However, Apple has cut off the dual-card support of the iPhone XS with a wave of precision. If you want to use a dual card, either buy the cheapest iPhone XR or the most expensive iPhone XS Max, and the starting price difference between the two models is more than 3,000 yuan. For users with dual SIM needs but a limited budget, the iPhone XR is almost the only option.
In addition, although the iPhone XR is lowly positioned, it is equipped with the same chip as the two big brothers, not as short as the performance of the iPhone 5c, coupled with the new generation of camera technology and the evolved Face ID, as well as a wealth of color matching options, we found that the iPhone XR was really fragrant.
Next iPhone XR?
The iPhone XR has such tenacious vitality, in addition to the product's own factors, but also due to Apple's sales strategy. The way the old flagship was sold at a reduced price expanded the product lineup for Apple, from the iPhone SE starting from 3299 yuan to the Pro flagship of 10,000 yuan, almost every price segment has the figure of the iPhone. This guarantees the shipment of iPhones, and also brings a rolling source of money to Apple - what is called "inventory management master".
The iPhone XR fills the gap between the iPhone SE and the flagship iPhone. After the completion of the historical mission of the iPhone XR, the baton was handed over to the iPhone 11, and from the report card, the iPhone 11 can be described as blue out of blue and better than blue.
So, if you're still looking forward to an affordable, advanced new full-screen 5G iPhone like the iPhone 11, congratulations, you're one step closer to it.
According to the prediction of well-known analyst Guo Mingxi, if the iPhone 11 is discontinued in 2022 as expected, then in the first half of 2023, Apple is likely to launch a new 5G iPhone with a similar price, using a 6-inch LCD screen (cost control) and supporting Face ID. Of course, you need to wait, because if Apple launches a new iPhone SE, most of them will not use a full screen - can not grab the iPhone 13 mini market, right?
For reference, the current official starting price of the iPhone 11 is $599 and the Bank of China is $3999. As the average price of domestic mobile phones continues to rise, the competitiveness of this iPhone cannot be underestimated. After all, the market has proved that the real sellers must be those mobile phones that are suitable for use and easy to use.
Finally, at the end of 2021, ZEALER would like to thank you all for your companionship and support, and I wish you all the best in the new year. In 2022, ZEALER is not with you!
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