On December 31, Li Shufu, chairman of Geely Holding Group, delivered a New Year's message as promised.
In 2021, the automotive industry will be surging under the accelerated transformation of independent brands, new car-making forces, technology companies and multinational giants.
This year is also the 35th anniversary of Geely Holdings' entrepreneurship, and Geely Group has exceeded one million production and sales for the fifth consecutive year.
Looking back at Geely's big events this year, the release of "Smart Geely 2025" must have a name, urging Geely to transform into technology from a strategic and goal point of view. The "14th Five-Year Plan", "Thor Power" and Jiuda Longwan Action, which were released together at that time, were the promises that Geely gave itself, and it was also a battle of honor for Chinese brands to win the respect of the world.
In terms of smart electric strategy, the new brand Extreme Kr has landed at an astonishing speed this year and has taken over the incremental market of 650,000 units of Geely in 2025.
In terms of going to sea, Geely is advancing steadily. The Lynk & Co brand has achieved the normalization of the European market, and the second step of the Asia-Pacific plan has also been implemented. Volvo completed its listing in the Swedish market, and Proton continued to be the runner-up position in the Malaysian market. Lotus was rebranded as "technology" and offered the pure electric matrix revival brand.
In terms of travel, Cao Cao Travel and the "Yao Travel" cooperation with Daimler have achieved results.
Geely's technology landscape is also expanding - its research and development in commercial satellites, general aviation aircraft materials, chips, Internet of Vehicles and other fields, and gradually entered the mass production stage.
Li Shufu expects that in 2022, global scientific and technological innovation will enter a more intensive and active stage, and the automotive industry will usher in greater changes. In the face of such an era of change, Li Shufu said, "We do not want to be subverted by the world, we must advance the layout."
