[News-Oxcart Network]
Today, Tesla China's official website shows that the price of the Model 3 rear-wheel drive version was adjusted to 265,652 yuan, an increase of 10,000 yuan from the previous price; the price of the Model Y rear wheel drive version was adjusted to 301,840 yuan, an increase of 21,088 yuan from the previous price.
After the price increase, Model Y will no longer enjoy the new energy subsidy policy, and the delivery time of both models is expected to be 12-16 weeks (about 3-4 months).
Some netizens quipped that "Tesla has now become a wealth management product" and "buying before the price increase is earning".
It is understood that this is the fifth round of Tesla's price increase in the past six months. In the United States, Tesla has raised prices as many as a dozen times and raised the price of the Model Y long-endurance version at least 6 times.
Tesla's global vice president Tao Lin has previously responded publicly to the issue of price increases many times: Tesla has adopted a direct operation model around the world, avoiding the channel premium to the greatest extent and giving consumers a fair price. Vehicle prices are adjusted according to raw materials and production costs. In the context of globalization, unexpected situations such as the epidemic have led to manpower shortages, which have had a relatively large impact on the prices of chips and raw materials.
Musk himself said at the 2021 annual general meeting, "Our goal is to make cars as cheap as possible." However, our supply chain is under enormous cost pressure, so we have to temporarily raise the price of our cars. However, this is only temporary, and we hope to lower the price of cars over time to make them cheaper. ”
Zhang Xiang, an analyst in the automotive industry, also agreed, "This year's new energy vehicle growth rate of more than 200%, resulting in supplier capacity can not keep up, while the upstream lithium battery crazy price increase, supply and demand contradictions can only be solved by price increases; and next year's new energy vehicle growth rate is expected to slow down to 79%, relatively speaking, the price increase will not be as serious as this year." ”
Supply chain tension caused by lack of cores and raw material shortages has become a consensus in the automotive industry. According to the analysis of consulting firm Alixpartners, global automakers will reduce their vehicle production by 7.7 million units this year, with a total revenue loss of $210 billion.
In addition to the increase in vehicle prices, with the launch of new energy vehicle captive insurance, Tesla's insurance costs have also risen sharply.
On December 27, the captive insurance for new energy vehicles was officially launched.
Some netizens exposed that the same Tesla Model Y, the cost of insurance on the 23rd was 8278 yuan, and after the new deal on the 27th, the insurance cost soared to more than 14,000 yuan, an increase of up to 80%.
Although Tesla's price has risen, the problem of vehicles is increasing.
Tesla is recalling about 475,000 Model 3 and Model S electric vehicles in the United States to address issues such as rearview cameras and front hoods, according to foreign media reports.
At the same time, according to the news of the State Administration for Market Regulation on December 31, due to problems such as the front trunk lock latch and the trunk cover, nearly 200,000 vehicles were recalled in China from now on, including 19,700 imported Model S electric vehicles, 35,800 imported Model 3 electric vehicles, and 144,200 domestic Model 3 electric vehicles.