Another year is coming to an end, and various "annual reports" have recently been released. Today (December 30), TapTap, which has celebrated its fifth anniversary, released its first annual report, reviewing the development of the platform in 2021 and showing some new changes in the mobile game market.
In 2021, TapTap has been downloaded more than 510 million times a year, more than 170 exclusive games such as "The Mist Detective" have been added, 9.14 million players have used TapTap's cloud play service, and the international version has users in 170 countries and regions overseas. At the platform content level, in 2021, TapTap users visited more than 80,000 forums, generating a total of more than 7 million content...
In the face of 2021, TapTap, who has turned five, still handed over a good answer sheet. (Full report attached at the end of the article)
First, the total distribution volume in 2021 will exceed 510 million, and an average of one new tour will be launched every three days
According to the report, from January to November 2021, the total distribution of the TapTap platform reached 510 million, compared with the total distribution of 408 million in 2020.
Specific to the distribution of a single product, in 2021, a total of 5 games have been downloaded on the TapTap platform by more than 10 million, and the total number of downloads of these five products has exceeded 134 million, and the head product accounts for 22% of the total distribution, and the Matthew effect is obvious.
The top 5 downloaded games are "Sausage Party", "Original God", "Light Encounter", "Yuanqi Knight" and "Ark of Tomorrow", of which "Sausage Party" is the exclusive product of TapTap, and the download volume of the game has exceeded 128 million.
According to the exposure of tapTap homepage, quadratic, analog, casual and other types are more favored by TapTap users. For example, from the perspective of downloads, there are two two-dimensional games in the TOP5 games.
In addition to some of the gameplay and themes that continue to be hot, TapTap players also prefer two-dimensional cards, party games, sci-fi, business simulation, cyberpunk and more. Emerging themes + gameplay innovation, the trend of game differentiation and stylization is becoming more and more obvious.
In 2021, TapTap launched more than 1,000 new games, with a total of more than 144 million downloads, which is equivalent to launching a new game every three days, with an average of nearly 400,000 downloads of each new game.
In terms of reserved games, in the early morning of 2021, TapTap opened more than 7,400 new reserved games, with a total reservation volume of more than 107 million. The top five games to book are League of Legends Mobile, which has 6.4 million reservations, followed by PUBG: NEW STATE, Animal Party, Osiri's Ring, and Neon Abyss: Infinity.
In addition, TapTap also released an interesting data: in 2021, TapTap will have 162 games with "codenames" in their names, and there will be an average of one for every two.
Second, TapTap exclusive games have added more than 170 models, with a total download of more than 18 million
"TapTap Exclusive" can be said to be one of the highlights of TapTap's development this year. Previously, tapTap in the new version of the platform UI adjustment update, the "TapTap exclusive" classification Tag into a higher level of "headline" label, and with special fonts and colors to distinguish and emphasize.
In a letter to shareholders, Huang Yimeng, CEO of Heartbeat, once again stressed: "TapTap's main growth must come from exclusive content." From the annual report data, in 2021, TapTap exclusive games have added more than 170 models, with a total download volume of more than 18.08 million and a total reservation volume of more than 12 million, which shows that the growth rate is very fast. The top three products in terms of exclusive game downloads are "Ink Bucket", "Mist Detective" and "Yi Sword Line", and overall, exclusive games are more inclined to the indie game style.
Buyout games are also a prominent piece of "content" on the TapTap platform. In 2021, the buyout game on TapTap sold more than 6.2 million, with 22 products selling more than 50,000, and the highest sales of a single product even exceeded 1.2 million.
It is worth mentioning that TapTap has also achieved good results in the "cloud game", and the number of players who have used tapTap cloud play services in 2021 exceeded 9.14 million, and the popular TOP3 games are "Original God", "Sausage Party" and "Ark of Tomorrow". TapTap said that games with high configuration requirements and large game packages are more popular with cloud play users.
From the perspective of age ratio, the main players of cloud play are people under 20 years old, accounting for up to 62.1%, and young players prefer to try cloud play.
Third, the forum generated a total of more than 7 million content, and the game score of more than 7 points exceeded 50% of its peers
In addition to game data, the tapTap platform's community content output is also full of weight. According to the report, in 2021, TapTap users visited more than 80,000 forums, of which the most popular forum was "Original God", the most active forum was "Tomorrow's Ark", and TapTap users generated more than 7 million content in the forum.
Specifically, TapTap users love to search for welfare content such as "gift package code" and "redemption code" in the forum, and "raider" is also one of the keywords most often searched by players.
Among them, the most active game for the consumption of Raiders content is "Original God", followed by "Terraria", "Maiden Frontline", "Cloud Map Project", "Soul Tide" and "Jianghu Yo-Yo".
In 2021, TapTap also continued to strengthen the waterproof army mechanism, handling more than 220,000 illegal accounts and handling more than 790,000 false reviews. In other words, it is equivalent to an average of 602 illegal accounts and more than 2200 fake reviews per day.
In terms of game scoring, TapTap uses two criteria: average and median. Overall, the ratings of reserved games are high, with an average of 8.2 and a median of 8.5, "there is always unlimited room for imagination for unlisted projects"; the ratings of downloaded games return to reality, with an average of 6.9 and a median of 7.2, that is, games with a score of more than 7 have exceeded 50% of their peers.
In May this year, TapTap revised the on-site scoring algorithm, hoping that the game's rating would fairly and objectively reflect the current state of the game. From TapTap's point of view, common reasons for dropping points include operational accidents, gameplay updates that are not as expected, public opinion events, game commercialization and balance, and so on.
Player reviews also reflect the "growth" of the entire gaming market. In 2021, TapTap player evaluation keywords include plot, gameplay, activities, updates, experience, benefits, time and other levels, from the simple pursuit of numerical growth to more dimensions of consideration, players put forward higher requirements for game quality.