On weekends or holidays, gather friends to go to the park or the countryside, set up a tent, lay out a delicate picnic mat, "set up camp" among the mountains and forests, set up barbecue grills and food and music...... This summer's camping craze is starting to ignite. In recent years, camping has increasingly become an outdoor stress relief activity that young people are keen on, which has also driven the development of camping economy in the suburbs of cities. So, what are the best places to camp around Lhasa? Why are influencer campsites sought after by young people? What is the sales volume of camping equipment on the market? The reporter will take you to understand.
Camping is hot during the May Day holiday
During the past "May Day" holiday, many people went out to play. Among them, camping has become the mainstream of young people's holiday activities. Some people choose to "set up camp" in the suburbs of Lhasa to escape the hustle and bustle of the city, while others go to Nyingchi Xincuo to camp and relax and enjoy life in the beautiful natural scenery with primeval forests and snow-capped mountains as companions.
At noon on May 5, at a campsite in Linzhou County, Lhasa, tents of various colors were lined up in a clearing between the forests. Xiao Quan and his friends sat outside the tent, chatting comfortably while barbecuing, drinking a sip of beer from time to time, enjoying the sunshine on their bodies, and feeling like the years were quiet. The reporter saw that the tents, tables and chairs in the campsite were arranged, and each tent was separated by several meters, which not only ensured privacy, but also provided sufficient activity space. At the same time, you can also choose chess and cards, fishing, swinging, horseback riding, tug-of-war and other outdoor activities.
The young people of the "post-90s" and "post-00s" generations and the "post-80s" parent-child groups are the two "pillars" of the camping circle, enjoying the fun of camping in barbecue or games. Shi Nannan, a citizen of Lhasa, said: "Compared with long-distance travel and peripheral travel, camping can relax in nature without too high cost, and I took advantage of the 'May Day' holiday to bring my children here to experience the fun of camping." The environment is very good, the air is fresh and the activities are varied. The children had a great time, and we adults were able to relax and enjoy the close contact with nature. ”
Wang Xiaodong, the owner of the campsite, said that in addition to providing tents, the campsite also has a wealth of outdoor activities for tourists to choose from. Swings, badminton, tug-of-war and other leisure sports are available, and rubber boats in the river allow visitors to experience the fun of water sports. In addition, the hammocks in the trees allow visitors to enjoy nature while getting plenty of rest.
In the barbecue area of the campsite, visitors sit around the fire and enjoy the fun of grilling delicious meat skewers and vegetables as the fire rises, and the smell of meat fills the air. Wang Xiaodong told reporters that the campsite received 160 tourists in a single day at its peak last year, and this year's passenger flow is expected to reach a new high.
Camping has become the first choice for young people to "decompress".
Why are young people keen on camping? The reporter visited a number of campsites in the suburbs of Lhasa, communicated with many camping enthusiasts, and explored the reasons behind the "camping fever".
"My friends and I came to the 'Mysterious Grove' to check in and camp." Deng Dejian, a tourist from Shaanxi, said. The "Mysterious Forest" located in Linzhou County has become well-known in recent years, attracting many tourists from outside the district to come to check in. "As soon as we arrived, we were fascinated by the view. Sitting on the camping chair outside the tent, listening to the light wind, watching the sunset dyed red clouds, time passed slowly and inadvertently, all the unhappiness and stress were relieved in this moment, and I hope to come back to enjoy the beautiful scenery here in July, when the weather is better. ”
Tibet has always had a tradition of "passing through the Linka". Whether in a park, by the river or in the suburbs, all you need is a green space, a blanket, and relatives and friends meet to bring home-cooked beef and potatoes, and then pair them with barley wine, which is camping with Tibetan characteristics. In recent years, "camping + market", "camping + food", "camping + sports" and "camping + parent-child" have been emerging, providing more detailed and attractive camping services for different groups of consumers. For camping enthusiasts, camping is a great opportunity to get away from the hustle and bustle of the city and get in touch with nature, as well as a platform to spend quality time with friends and family – everyone can work together to set up a tent, cook delicious meals together, sit around and share stories and laughs, release the stress of work and life, and deepen the bond between family and friends in the process.
When camping is labeled with exquisite labels, campsites that are combined with taverns, open-air cinemas and other elements are popular "Internet celebrity check-in spots" among young people. Nowadays, meeting new people through camping is also a trendy way for young people to socialize. "Now that there is so much pressure at work, and there is a holiday, everyone wants to put aside their work worries for a while and relax and chat with friends." During the May Day holiday, Tsering Quzhen and her friends made a special trip from Nagqu to Lhasa to camp, "I think camping is healthier than going to a bar, it can not only enjoy nature, but also heal the soul, which is a very good choice." ”
In addition to dividing different outdoor sports areas, many campsites in Lhasa will deliberately transform traditional venues in order to attract consumers and seize market share, and regularly launch activities such as bonfires, open-air movies, frisbee competitions, tug-of-war competitions and horseback riding, so as to enhance the experience and freshness of customers. The variety of special activities is one of the reasons why young people are keen to camp.
Camping equipment began to sell in the market
Every summer and autumn is the traditional Tibetan "Rinka season". Since May, people have gone into nature and enjoyed the life of "Linca", which has also led to the sales of camping equipment. Danzhen Phuntsok, who is engaged in camping equipment rental sales on the e-commerce platform, told reporters: "In the past month, the store transaction volume has increased significantly, especially in the days before the 'May Day' holiday, there have been many urgent orders, and customers have even expressed their willingness to spend more money to buy a full set of equipment as soon as possible." From mid-April to early May, our store has sold nearly 100 sets of camping equipment, and with the arrival of summer, I believe that the number of orders will explode further. ”
In an outdoor camping experience store on Jiangsu Road, the reporter saw that some customers were carefully selecting the material and color of the tent, some were asking how to use the cooking utensils, and some were experiencing different styles of camping chairs. While sorting out the goods on the shelves, the staff told reporters: "During the 'May Day' period, our business here is very good. Camping tables and tents are hot and sought-after items, and people come every day to consult, try and buy. The turnover of the camping table alone can reach 4,000 yuan in one day. ”
During the visit, the reporter found that most of the traditional "Guolinka" need to prepare their own ingredients, some citizens enjoy it, and some citizens think that the process of preparing ingredients is time-consuming and laborious. In response to this demand of consumers, many campsites have begun to provide customers with cooking utensils and meals, including a well-known brand's "barbecue package", which is rich in variety, meat and vegetarian staple foods, and the price is also cost-effective, helping customers to achieve "travel light" and provide a one-stop solution for eating, drinking and having fun. While improving the camping experience of consumers, it also brings new revenue growth to merchants.
"It is optimistic about the potential of the tourism market around Lhasa, we have specially contracted a piece of land in Zangga Village, Bianjiaolin Township, Linzhou County, to build a campsite that young people love, and the campsite has been in a full state during the 'May Day' holiday." Wang Xiaodong said, "At the same time, we have also carried out in-depth cooperation with the villagers of Zangga Village, and jointly launched outdoor activities such as horseback riding, which not only provides tourists with rich leisure and entertainment projects, but also drives the villagers to increase their income and get rich at their doorstep, and share the dividends of tourism development." ”
Source: China Tibet News Network