On December 28, 2021, the 16th China Automotive Golden Wrench Awards Selection and Award ceremony and the China Auto Consumer New Pattern • Winners Win the World Theme Summit were broadcast live online on multiple platforms. The event was jointly initiated and hosted by China Auto Market, Automotive and Driving Maintenance and Sohu Automobile, when leaders from the Automotive Industry Association, industry experts, well-known car company guests, media reporters, etc. were invited to attend the "Cloud" ceremony to participate in the awards and theme summit, around the "user value ecology", discussion and sharing.
Since 2006, the "China Automotive Golden Wrench Award" has been successfully held for 16 consecutive years. After 16 years of accumulation, the "China Automotive Golden Wrench Award" has developed into an influential automotive service value dissemination platform in the industry, and each list reflects the mainstream strength of China's automotive service field this year. The award was initially initiated and held by domestic media organizations, and the candidate brands were comprehensively evaluated from many aspects such as service system, service quality, professional technology, innovation ability, user satisfaction and word of mouth. Through the five evaluation dimensions of professionalism, quality, efficiency, experience and innovation, with customer satisfaction as the core of evaluation, the comprehensive performance of China's mainstream automobile enterprises and brands in the field of automotive services in the past year is comprehensively reviewed.
The award is divided into three different groups: independent brands, joint venture brands and luxury brands. Among them, the independent brand group and the luxury brand group will select 5 sub-award-winning brands, while the joint venture brand group will select 4 sub-award-winning brands. Liu Yan, deputy secretary-general of the China Association of Automobile Manufacturers, An Qingheng, director of the China Automotive Industry Advisory Committee, and other leaders of various industries and industries, as well as senior media people in the industry, will present awards to the award-winning enterprises.
At the same time as the award selection, the event also launched a number of concurrent activities, including the 3.15 car enterprise integrity service joint statement, the 2021 golden wrench service secret visit action, the 2021 golden wrench service top 100 quality selection store selection, the 2021 national top ten golden wrench elite spray paint timely selection, etc., using the media communication and supervision power, to promote the auto service industry to a higher quality development, guide the public to continue to pay attention to auto services, At the same time, a number of activities can also bring together the highest standards and outstanding models in the field of domestic automotive services.
In order to create a more pleasant service experience for consumers, on March 12, 2021, a total of 44 brands in China's auto market, auto and driving maintenance, and Sohu Auto and 33 car companies in the United Nations released the "3.15" joint statement on integrity services for car companies, which received the support and attention of consumers. At the same time, the joint car companies will also work together to create an industry integrity service system.
In order to continuously improve customer satisfaction and promote the improvement of service quality in the automotive industry, from April 2021, the organizers will plan and carry out the 2021 Golden Wrench Service Secret Visit, which will conduct on-site inspections and secret visits to the after-sales service of more than 20 brand candidate 4S stores. The organizer also formulated a new GES-150 Golden Wrench Service Evaluation Standard, including three major stages and 27 inspection points, to conduct a comprehensive assessment of the professionalism, standardization and humanization of the after-sales service of each brand 4S store, and will also release the "2021 Golden Wrench Service Summary Report" at the 2021 ceremony site.
The organizer held the 2021 Golden Wrench Service Top 100 Quality Selection Point Selection Activity to help the automotive industry set a benchmarking example of brand service and promote the overall improvement of industry services. The golden wrench service top 100 quality selection store selection activity will strictly select more than 300 outstanding dealers, comprehensively select from multiple dimensions such as after-sales one-time repair rate and customer satisfaction, and select the best among 300 dealers to set up an industry service benchmark. At the ceremony site, Yin Yufen, general manager of Guangzhou Dongfeng Nissan Fengri Franchise Store, delivered an acceptance speech on behalf of the top 100 quality stores.
In addition, the organizer held the 2021 National Top Ten Golden Wrenches Elite Spray Paint Technician Selection, through the form of vibrato praise + online answering questions + spray paint practice, multi-round, multi-angle assessment of the professionalism, comprehensiveness and accuracy of the test players. After rigorous selection, 10 painting technicians were finally selected, from 9 different brands, and won the honor of 2021 National Top Ten Golden Wrenches Elite Painting Technicians.
Nowadays, the automobile market is changing to the stock market and the whole industry chain, which not only brings more dimensional reconstruction to the form of automobile products and business models, but also puts forward higher requirements for the automobile value ecology of young consumers growing up in the digital age. Therefore, how to establish a new user value ecology in the process of the common development of the two lines has become a problem that the entire automotive industry needs to solve.
To this end, the organizers specially held the theme summit of "China's New Pattern of Automobile Consumption , Winning Users Win the World", inviting senior people in the field of industry users and representatives of important enterprises to share cases and jointly think about the reconstruction and settlement of the new user ecology under the new consumption pattern. At the ceremony, representatives of various enterprises also combined their own experience and shared their unique insights.
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The 2021 China Automotive Golden Wrench Awards gathered the highest level and backbone of the domestic automotive service field, showing the determination and achievements of various brands, enterprises and dealers to continue to improve. In the future, the selection of the China Automotive Golden Wrench Award will continue to promote the development of the domestic automobile industry and services, and show more service models for consumers. Under the impetus of various organizers, what kind of new pattern will be ushered in by the automotive service industry, let us wait and see.