Xiaomi released the Xiaomi Mi 12 series flagship model, which is available from 3699 yuan

Beijing News Shell Financial News (reporter promised) On December 28, Xiaomi Brand, a subsidiary of Xiaomi Group, held a Xiaomi 12 new product conference to officially release the new Xiaomi 12, Xiaomi 12 Pro and quasi-flagship Xiaomi 12X of the Xiaomi Digital Flagship Series. At the same time, Lei Jun, founder, chairman and CEO of Xiaomi Group, also shouted the slogan of "officially benchmarking Apple and learning from Apple" at the press conference.

Lei Jun announced that he would "benchmark Apple" (courtesy of the company)

Xiaomi said that the Xiaomi 12 Pro is equipped with Qualcomm's newly released Snapdragon 8 flagship platform and low-power 2K screen, and its screen also supports the "intelligent dynamic refresh rate" technology for the first time; the self-developed "Xiaomi Surging P1" charging chip also realizes the industry's first large-capacity single-cell 120W safe fast charge. The xiaomi mi 12 is positioned as a "small size flagship", which puts down a 6.28-inch 120Hz high brush screen in the less than 7cm wide fuselage, and also upgrades the processor with the Snapdragon 8 flagship platform.

In terms of price, the 8GB+128GB version of Xiaomi 12 is priced at 3699 yuan, and the highest 12GB+256GB version is priced at 4399 yuan; the 8GB+128GB version of Xiaomi 12 Pro is priced at 4699 yuan, and the highest 12GB+256GB version is priced at 5399 yuan.

According to the latest data, Xiaomi ranked first in the market share of 11 markets in the world, and once surpassed Apple to rank second in the world in the second quarter of this year, and announced a new goal of "three years to impact the world's first" in August. Industry insiders said that the realization of this goal is not an easy task, and xiaomi is facing two strong opponents, Apple and Samsung. In the competition with them, the high-end market is the hard bone that Xiaomi must gnaw.

At today's press conference, Lei Jun also announced that in the next five years, Xiaomi will invest 100 billion yuan in research and development funds, which "exceeds the sum of Xiaomi's profits in the past 11 years of its establishment." In order to improve the integration ability of the upstream industry chain, Xiaomi revealed that the company has invested in more than 360 companies, and set up a special industrial investment team, through the industry fund to invest in about 100 technology companies, for communication technology, analog semiconductors, touch displays, sensors, integrated electronics, batteries, industrial automation, precision manufacturing and materials and other upstream industrial chain investment and construction.

Beijing News Shell Financial Reporter Xu Promised Editor Song Yuting Proofreader Fu Chunyan