Xiaomi's overseas strategy is still different from individual brands, and unlike other brands, the models are released overseas first and then brought back to China. Xiaomi's important models are first given to domestic consumers to taste, and then released overseas. For example: the Xiaomi Mi 12 series is like this.
Like other Xiaomi models, the Xiaomi Mi 12 series immediately attracted a hot discussion about crooked nuts after it was officially commercialized overseas. Among them, 10% of the content discusses the design of the Xiaomi Mi 12 series, which specifically mentions the feel of the Xiaomi Mi 12 model and the convenience and speed of one-handed operation.
In response to this Lei Jun said that xiaomi mi 12 in the design, priority is given to the feel and experience. A word explains the reason for the hot discussion of crooked nuts. At that time, xiaomi 12 took the lead in considering the one-handed operation of the hand and the experience of daily use when designing the project, which is the reason for doing two flagships, one big and one small. In fact, everyone also knows that the feel of this east is also part of the experience, only the model with a super good feel will have the impulse to play, and the model with bad feel is willing to play more?
In fact, the feel of Xiaomi Mi 12 is not only so popular with consumers overseas, but also in China. In the field of smartphones with large screens, a small-screen flagship suddenly appeared, and consumers who performed very well will certainly like it. This is also one of the most important reasons why the Xiaomi Mi 12 is selling hot.
The information shows that the Xiaomi Mi 12 uses a 6.28-inch screen, which is indeed a small screen mobile phone at the moment, but it has no impact on daily use. And its fuselage weight is only 180 grams, the fuselage width is only 69.9mm, Lei Jun called it the width of gold, holding in the hand is not only light and thin, but also includes an exceptionally comfortable fit and so on.
On the basis of super good feel, Xiaomi Mi 12 also performs very well in other aspects, such as: Qualcomm Snapdragon 8Gen 1 processor, LPDDR5 + UFS3.1 combination. Sony IMX766 has a 50MP main camera, an ultra-wide angle of 13MP, and a telephoto macro of 5MP. The built-in 4500 mAh battery also supports 67W fast charge and 50W wireless fast charge and so on.