Author: Uli
I don't know if you have noticed that from Milan to Paris Fashion Week Spring/Summer 2022 show, Louis Vuitton, Fendi, Lanvin, RHUDE and other fashion trendsetters have added One Tone Look to the new season series; in addition to the #FFFFFFT in Tokyo that specializes in selling white Tee, there has recently been another brand that only uses one color (blue) to design clothing...
Computer Generation Imagery™ (CGI™) from New York, USA, the brand design concept basically only uses royal blue as the main color of clothing. ︱image : CGI™
image : RHUDE、Dior Men、Lanvin
So what do these things have to do with today's article?
At the beginning, Uli launched the new MMQ series with PUMA's high-end branch line PUMA SELECT, which was a popular news and paid attention to the lookbook of the series. When I saw the models in the Lookbook all gray, dark blue, khaki One Tone dress, combined with a series of One Tone events that occurred in this year's fashion circle, I suddenly had a bold idea in my mind: Following the City Boy and mountain Boy, will one Tone Boy be popular in the next year?
image : PUMA SELECT
But honestly, if you unilaterally predict that One Tone Boy is about to become popular based on "color", it is a bit too contemptuous of the Internet generation that has seen the changing trends, right?
Of course, how could Uli not understand this? So aside from color, what are some indications that one Tone Boy will be going viral in the coming year? While one Tone is nothing new, the connotation behind it goes far beyond visual unity. The answer to this question can be seen in the new MMQ series of PUMA SELECT.
First of all, compared with other wearing styles/ways, One Tone Boy has higher requirements for the fabric, texture and brand culture value of clothes. Simply put, in a set of tonal wear without chiaroscuro, the texture of the clothes is particularly prominent. Coinciding with the post-pandemic era, the anxiety caused by the pressure of reality makes us more eager for stability, so comfort has become a top consideration when buying clothing. The dedication to quality is also the inspiration for the design of the MMQ series.
As we all know, as a high-end branch line, PUMA SELECT has always been full of experience in quality, design and other aspects, and can break the convention every time, giving us a lot of freshness.
MMQ is derived from the German acronym for "Macht's mit Qualität", which means "made for quality". The new MMQ series was born in such a "family environment", continuing PUMA SELECT's understanding of sincerity and intentions, the main sense of design and quality sense, the series of clothing items are made of high-quality fabrics, which can be called a new era of PUMA SELECT exquisite craftsmanship and high-end quality.
Secondly, the small logo, the minimalist and practical design, and the neat line cut were my first impressions of the MMQ series. Whether it's sweatshirts, cargo pants or lamb down jackets, logos that symbolize the identity of the collection are presented in a way that seems to exist.
You know, in the past, under the continuous promotion of popular trends in streaming media and businesses, consumers have always wanted to make themselves different in order to make the so-called "more fashionable today". Instead, the connotation behind one Tone Boy is that "different" may be easier to overlook. Especially in the post-epidemic era, compared with gorgeous and complex design, modern urban people tend to pay more attention to tailoring, details, fabrics and other things that are closer to their own lives, to resolve the monotony of clothing and create a sense of layering.
The in-depth exploration of minimalism, only to better present product details and quality of the MMQ series is one of the good evidence.
Take this hooded sweatshirt, for example, which looks ordinary, but uses a clever cut-and-stitching process, with a loose and neat silhouette, and secretly adds a stretch rope buckle design at the hood, these details together constitute the uniqueness of the MMQ series, simple but not simple.
The "highlight" lamb fleece jacket that cannot be missed in this new MMQ collection is also worth mentioning. The designer uses a modern minimalist design angle to "re-concoct" the lamb jacket jacket, which can be worn on both sides, with design zipper pockets on the inside and outside, imitation lamb down embellished on the collar and other details, under the premise of ensuring comfort and practicality, giving it a clean and clean modern shape.
Moreover, in addition to paying attention to quality and preferring simple and practical design details, in the post-epidemic era, everyone's aesthetic approach has also become "thrifty fashion", that is, those classic, non-seasonal pragmatism items will go to the mainstream of aesthetics. To some extent, being able to adhere to the wearing style of One Tone is also a spiritual extension of its own personality.
The MMQ collection is no different, rooted in pragmatism, introducing a series of perpetual pieces with both street classics and sporty attributes, and focusing on the infallible gray, khaki and dark blue, which not only meet the functions of sports, commuting and other occasions, but also fit the needs of home wear. For example, this woven jacket not only satisfies the sporty nature, but also loses its daily practicality. The simple solid color design combines the three-dimensional cut of the neat silhouette, and the placket is particularly cleverly designed with a semi-zipper, which is delicate and understated.
In addition, these woven trousers of the MMQ series also poke at my point! Flap pockets on both sides of the legs for practicality. The waist is also fitted with a buckled strap and the fibre fabric of the pants makes the overall visual layering more prominent. Whether it's used with Street Style or Sport Style, it's all right.
OK, see here, I believe that the big brothers can already understand why Uli will leave the bold prediction of "following the City Boy, mountain Boy, the next year's popular One Tone Boy". I remember the boss Ray once said that he saw a friend in "BEAMS AT HOME" who only bought green items and the home was also decorated green. From another point of view, can you like a color to the extreme, isn't it a very cool life?
Of course, if you want to touch or try a style like one Tone more like one, Uli recommends trying to start with PUMA SELECT's new MMQ collection, after all, "minimalist design", "never out of date" and "fabric quality" are the DNA of his collection.
On December 27, the brand also held a launch event for the new MMQ series in Yangshuo, Guilin, far from the hustle and bustle of the city. Adhering to the concept of "modern shape, extreme quality without boundaries", the event created a theme activity space with the theme of "extreme quality realm", bringing people a quiet and concise visual feast.
Combining all aspects of daily life, the launch event set up workshop handicraft experiences with different themes, including "coffee workshop", "candle workshop" and "leather workshop", allowing everyone to freely exert inspiration and open an in-depth exploration of quality and detail.
In addition, the guests also immersed themselves in the picturesque landscape of Yangshuo, focusing on the theme of "Less is more" and deeply exploring the aesthetic inspiration behind the MMQ series. The gala dinner also features seasonal ingredients from the season, eliminating complex cooking techniques and providing each guest with a bespoke taste tour.