With the continuous fermentation of lenovo events, Lenovo, as the central protagonist, has finally been pushed to the cusp of the storm. With the passage of time, more and more insiders of Lenovo have gradually surfaced. Once, Lenovo did such a fan operation. First, he sold his mobile phone business for 600 million, and then bought it back for double the price a year later.
So, why did Liu Chuanzhi do this at that time? How does Liu Chuanzhi's impact on Lenovo?
As we all know, The development of Smart Phones in China should be in 2008, in this year, domestic brands such as Huawei, Xiaomi, OPPO and so on have been greatly developed and progressed through smart phones. Lenovo is naturally the same. However, Lenovo is in such a bright development prospect.
However, he sold his mobile phone business for 630 million yuan to a large consortium of four companies, Hongyi Investment, Hongchang Enterprise, Xiaoxiang Venture Capital and Super Pionner. However, a year later, in 2009, Lenovo Group bought it back for half the price of 1.3 billion yuan. However, at this time, the development of smart phones has gone through more than a year, and the so-called dividends have long been left.
The reason why Lenovo mobile phones will lead to today's decline is not unrelated to Liu Chuanzhi's original decision. So, why did Lenovo sell its mobile phone business at the peak of smartphones?
First of all, Liu Chuanzhi made a strategic mistake
Liu Chuanzhi is known as the godfather of business in the business world, such an honor is an affirmation of Liu Chuanzhi's business vision, so why did Liu Chuanzhi make such a trick? In fact, Liu Chuanzhi does have a unique vision and strength in business, but this does not mean that Liu Chuanzhi will not have the wrong day.
Therefore, the reason why Lenovo wanted to sell its mobile phone business at that time may be just a strategic mistake of Lenovo, so Lenovo rushed to take it back a year after selling the mobile phone business.
Second, they may want to embezzle state assets
This point is just speculation, just talk about the after-dinner talk, it is not true. That is, the reason why Lenovo did this may be that Lenovo wants to embezzle state-owned assets. We can find that although Lenovo bought in and out like this, it seems to have lost a full double.
However, Hony Capital was originally a member of lenovo group, and the other three institutions and Lenovo all have very close cooperation. According to common sense, if Lenovo Group wants to buy back its mobile phone business, it should not have lost a full double. After all, the sellers have a good relationship with themselves.
Therefore, the purchase and sale of Lenovo Group's mobile phone business this time is likely to be self-directed and self-acting, and in this way, the state-owned capital in Lenovo's mobile phone business will reasonably be pocketed in the future.
Finally, Lenovo suffered serious losses
Liu Chuanzhi may have been forced to sell the mobile phone business at the beginning, and in 2008, Lenovo Group directly lost $226 million. This is Lenovo's biggest loss so far, and it is precisely this loss that Liu Chuanzhi, who has retired, has to re-emerge.
At the moment when Lenovo's loss is so serious, Lenovo may even have a normal survival is very difficult, how can it have spare energy to develop its own smart phone business, such a situation may not even be solved by Liu Chuanzhi, so it sold the mobile phone business in 2008.
Regardless of why Liu Chuanzhi originally sold Lenovo's mobile phone business, what we know now is that Liu Chuanzhi's move will probably have a great adverse impact on Lenovo's future development.
First, it affects Lenovo's economic interests
Lenovo has lagged behind in the field of smart phones for a whole year, and in the 21st century, when technology is developing rapidly, Lenovo will undoubtedly lag behind Huawei, Xiaomi and other companies in terms of technology and market. Moreover, this is also a matter of time. Therefore, the impact of Lenovo's doing so is to greatly impact Lenovo's economic interests.
Second, affect the market influence of Lenovo
With the rise of domestic smartphone brands such as Huawei and Xiaomi, Lenovo withdrew from the mobile phone business under such circumstances. Yes, Lenovo's influence in the mobile phone market has gradually faded under the impact of domestic smartphone brands such as Huawei and Xiaomi. If nothing else, nowadays, on the street, I am afraid it is difficult to see the figure of Lenovo smartphone. The decline in Lenovo's mobile phone market influence may have a lot to do with Lenovo's departure from the mobile phone business for a year.
Today, Lenovo mobile phones have clearly not only returned, but also are on the right track. It is said that the folding screen mobile phone that is currently very popular will be launched recently. So, at the moment when Lenovo mobile phones are catching up, is it possible to shine the "light of domestic products" again?
First of all, the domestic smartphone market is fiercely competitive
Lenovo mobile phone to achieve the glory of the "light of domestic products" may not be so easy. After all, at present, in the field of smart phones, there have been many very strong domestic brands, such as Huawei, Millet, OPPO, etc., and the competition in the domestic smartphone market is still very fierce.
Lenovo in recent years in the smartphone, although this year in the sub-brand motorcycle sales seem to be good, but such results to maintain or even surpass the current somewhat unlikely.
Secondly, Lenovo's reputation is not good
Lenovo has been constantly challenging our bottom line in recent years, first with a laptop to run to the Us labor army, and then Yang Yuanqing said that Lenovo is not a Chinese company, and all these improper behaviors have brought great influence to Lenovo's reputation in China.
And Lenovo wants to regain the light of china's goods, the consumer market can be a very important part, and now, if Lenovo mobile phone wants to regain the light of national goods, it needs to apologize for the mistakes it has made and seek forgiveness from China's consumer market, otherwise it may be really difficult.
Finally, Lenovo's scientific research capabilities are insufficient
Nowadays, in order to achieve the light of domestic products in the field of smart phones, the best way is to increase investment in scientific research, but this requires its own strong scientific research strength, although Lenovo may not have it, but Liu Chuanzhi's perennial trade and industry route makes Lenovo's ability in science and technology still lack. Under such its own strength, lenovo wants to achieve the light of domestic products, I am afraid it is not so easy.
Liu Chuanzhi sold lenovo's mobile phone business that year, what was the purpose of this strange transaction? I'm afraid that only Lenovo itself can know. We outsiders still don't have to speculate too much. There will never be an eternal mystery in the world, and I believe that the truth behind this matter in the future will surely surface.