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"Zhang Lala" has taken hundreds of millions of yuan in financing, but Lanzhou beef noodles have emerged with hidden worries

author:Luohua Mountain Catering O2O

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"Zhang Lala" has taken hundreds of millions of yuan in financing, but Lanzhou beef noodles have emerged with hidden worries

When Lanzhou ramen was moved into the mall, it became a new trend of domestic goods, and the price also doubled several times.

This year, it is a year when the noodle track takes off, and new brands of Lanzhou beef noodles such as Chen Xianggui, Ma Yongji, and Zhang Lala have been targeted by capital.

Today, Lanzhou ramen, along with Shaxian snacks and yellow braised chicken rice, is known as the "three major national snacks" and has become the new darling of capital.

According to statistics, in December 2020, there were 709 beef ramen restaurants in Beijing, 521 in Shanghai, 420 in Shenzhen, and 340 in Guangzhou.

Regarding the price setting of Lanzhou ramen, according to the detection of the big data monitoring system of the catering service industry, the number of stores selling lanzhou beef ramen in 4 super first-tier cities with a unit price of 20-30 yuan / bowl is the largest, followed by 10-20 yuan / bowl.

Overall, the average price of beef ramen in super-first-tier cities is 24 yuan / bowl, of which the average price in Beijing is higher than 24 yuan / bowl, and the consumption level of beef ramen in the capital is the highest.

"Zhang Lala" has taken hundreds of millions of yuan in financing, but Lanzhou beef noodles have emerged with hidden worries

(The picture shows ma Wenbin, the fourth generation of Lanzhou beef noodles, performing live)

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"Zhang Lala" has taken hundreds of millions of yuan in financing, but Lanzhou beef noodles have emerged with hidden worries
"Zhang Lala" has taken hundreds of millions of yuan in financing, but Lanzhou beef noodles have emerged with hidden worries

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