"Jia San Guan Soup Bun in Beijing"

(Original reprint: Shaanxi famous food culture research expert ‖ Su Yuhai teacher)

Recently, a food adventure column of a Beijing media introduced xi'an Jia San guan soup bun Beijing store with a Xi'an bun shop that can relieve hunger. We xi'an people may not know that Jia San guan soup buns have been operating in Beijing for nearly thirty years.

There are many restaurants in Shaanxi that have opened stores in Beijing. Shaanxi cuisine went to Beijing to catch the exam, some of them did well, some of them did not do well, and some of them were confused. Jia San's soup bun should be the best. He has been operating in Beijing for twenty-eight years.

What is the concept of twenty-eight years, Xi'an has just finished evaluating the long-established brand of catering, and the standard is thirty years. Jia San Guan Soup Bun is on the list, if according to the standard of Xi'an, Jia San Guan Tang Bao has become a long-established restaurant in Beijing in less than three years. A foreign catering can take root in the capital city with fierce competition and a high elimination rate, and it has been done for nearly thirty years, which is not easy to talk about.

From 1993 to 2020, due to the urban transformation of Beijing and other reasons, Jia San guan tang bao moved twice before and after, changed several places, but moved to that fire to that, the operation has never been affected, go to that Beijing customers to follow that, find that, create a miracle of foreign catering operations, but also create a miracle of Xi'an halal catering foreign operations, becoming a banner of Xi'an and Shaanxi catering in the field operation.

The success of Jia San Guan Tang Bao's operation in Beijing depends on what, depends on the brand, and what is the brand, I think that half of the brand is quality, half is culture.

What quality is, is quality, is taste, is delicious.

Clean and hygienic, pay attention to the freshness of raw and auxiliary materials and the choice of ingredients are themselves the basic requirements of halal food, and Jia San Guan Soup Bun is to achieve this to the extreme. Mr. Jia Zhiliang once said to me personally that in order to buy the best sesame oil, he bought the famous sesame oil brands in the province and even from other provinces, smelled one by one, tasted one by one, and finally determined what he needed. In order to maintain the nutrition of the soup bun, he invited the most well-known nutrition expert in Shaanxi to the store to do nutritional analysis of the product.

The other half of the brand is culture. If Mr. Jia Zhiliang is a successful entrepreneur, then people who know him will definitely say that Jia Zhiliang is also a successful cultural person. The cultural gold content of Jia San's soup bun is an important factor in the success of the enterprise. Go to Jia San Guan Tang Bao to see so many national first-class cultural people, artists' calligraphy, painting works, comments, in fact, these are just the appearance of Jia San Guan Tang Bao culture, which is the company's philosophy and social responsibility, is the company's product culture, employee culture, business culture, including boss culture, management culture. All of this constitutes a complete corporate culture chain of Jia San Guan Tang Buns, you arrive at Jia San Guan Tang Bun Shop, whether it is a young man who trotted all the way with a bun, or a little girl serving in the hall and private room, in them you can feel a positive youth and vitality, but also feel their love for their own enterprises and the awe and responsibility for their own work. And all of this is spontaneous. Every time I go to Jia San Guan Soup Bun Shop, I always have a feeling of going to Haidilao, not just queuing for dinner. It is a cultural atmosphere and service atmosphere of the enterprise. And Mr. Jia Zhiliang is the Daniel Zhang of Haidilao, the difference is that Daniel Zhang run a hot pot, Jia Zhiliang runs a soup bun, Daniel Zhang is a guy, and Jia Zhiliang is an old man who has been living for seventy years.

The culture of Jia San Guan Tang Bao is also manifested in many aspects, such as the steamer of Jia San Guan Tang Bao, which is itself a work of art, and its artistic buns and fillings form a complete food art culture, which is almost compatible with the contemporary people's demand for food beauty. In the past, people's requirements for diet were color and flavor type, but now they also have to add three words, utensils, nourishment, and environment, that is, the beauty of utensils, the nutrition of diet and the artistic conception of dishes and foods, and all this Jia San irrigation soup bun has done, and it is done perfectly.

Su Yu Hai

2020.7.20