#Intangible Cultural Heritage Around ##非遗上头条 #
Our country is rich in land and diverse in food, but whether north or south, buns are irreplaceable and ubiquitous. The distinctive buns include Jia San Guan Soup Buns, Tianjin Dog Bu Li, Nanxiang Xiaolong Buns, Shanghai Raw Fried Buns, Guangdong Char Siu Buns and so on. The same bun but the flavor is different, the south is mostly fermented buns, the filling is mostly moist and not watery, the taste has a sweet milk yellow bun, lard bun, etc., salty raw meat bun, char siu bun and so on. In the northern region, there are many soups, such as soup buns, which, as the name suggests, are filled with fresh soup.
Jia San Guan Soup Bun, which can be called "the first cage of the ancient city", is a local specialty of Xi'an, Shaanxi, and is also one of the largest and loudest Xi'an snacks, an intangible cultural heritage of Xi'an, and a beautiful food business card of Xi'an. Some people say that after eating Jia San's soup buns, you can even find the real Xi'an snack.
In terms of geographical location, Jia San Guan Soup Bun also takes precedence, not only in the historic Muslim Street, but also close to the "Bell Tower", which is simply "one stone and three eagles"!
Walking into the antique street of Beiyuanmen in Xi'an Hui Ghetto, between the quaint and dignified archways and corridors, you will easily come to the golden signboard of "Jia San Guan Tang Buns".
Standing in his shop, the walls are hung with many inscriptions and photos of celebrities and famous artists that you are very familiar with, and you will be amazed to find that almost all the celebrities in the country have patronized and tasted the "Jia San Soup Buns", thus tasting the cultural taste and character of Jia San's marketing ideas.
The soup bun pays attention to the soup can not leak, and the bun must not stick to the cage drawer, which all depends on the craftsmanship of the master. "Jia San Bun" has a unique flavor, it is "thin as paper, tender and soupy, fragrant seasoning", known as "three musts".
Its craftsmanship is exquisite and the materials are fine. Using white flour on the skin, Qinchuan yellow beef as a trap, the beef bone marrow soup into the trap, steamed out in a small cage. Not only has a good taste, good taste, but also a high calcium content, long-term consumption can strengthen the bones and sperm, nourish and strengthen the body, and have great nutritional value.
In order to meet the tastes of more people, three fresh fillings, vegetarian fillings and other varieties have been added.
The buns are eaten with condiments. The seasoning is vinegar specially processed in the store and minced chili peppers.
If you accompany a bowl of Eight Treasures Porridge, the ingredients are plentiful, sweet but not too ~, which is the icing on the cake.
The owner Jia San is a Huimin, with excellent national traditions and the professionalism passed down from generation to generation, after three years of initial creation, five years of foundation, ten years of painstaking discovery, twenty years of continuous innovation, created a series of cuisines in the form of "pouring soup" and named "Jia San". The value and significance of "Jia San Dou Soup Buns" is not only limited to filling in the gaps for Xi'an Food Garden, but also contains many things that make people think.
Most of the traditional snacks are bought and sold in the form of "top plate pick rack" and "call sign along the street", and further development will also appear in the shop and market pattern of "bright stove" and "front shop and back home", while Jia San guan soup bun is a "collectivized" marketing idea to enter the market.
Jia San has his own professional research, marketing planning and industrial development team. In line with the traditional theory of Chinese culture of "attacking one point, less than the rest", he made a big career with a small soup bun. Jia San is a wonderful flower of Xi'an Snack Garden, which is worthy of authenticity and solitude; it not only shows the regional characteristics of Xi'an snacks, but also shows the characteristics of Xi'an Muslim food culture.
The famous writer Jia Pingwo commented on Jia San's soup buns in the article "Friends", "A kind of snack makes you remember Xi'an, and a thousand wonderful tastes make people linger", which is Jia San's contribution to Xi'an.
Mediocre snack operators are accustomed to using the "golden section method" to guide marketing, resulting in "stalls", "selling along the street" into a common habit, which greatly limits the intrinsic value of Xi'an snacks, and at the same time, it also leads to the complexity of the social management and security management; Jia San uses the "iceberg structure method" to guide marketing, with high-grade, high-quality talent support, to ensure the quality of technical quality and the quality of employees, to seek development in stability, to see the spirit in the small profits, reflecting the clear thinking of a senior marketer, It embodies all the connotations of the traditional characteristics of Xi'an snacks.
Every food has a power, in addition to the energy it provides, but also a special spiritual power that is endowed.
Nowadays, it not only appears in our lives as an intangible cultural heritage, but also comes from the power of Xi'an city food business card and Jia San dou soup bun that awakens the city's taste buds, which is to let you realize that the intrinsic value of Xi'an snacks is the power to satisfy the taste, taste and even the psychology, and it can give you appropriate warm care - appropriate, just right.
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