A kind of wind and grass, so that senior builders turn to sell soup buns look at the general trend, have the heart to make a determination to exquisite soup buns, gather hometown flavor to unite hometown feelings, and help Jilin Yushang

Henan is located in the Central Plains, not only the thick and simple conceived by the mother of the Yellow River, but also the beauty and aura of the Huai River, so people are brilliant and talented.

Huang Gaosheng, who is nearly fifty years old, mentioned his hometown of Henan, and there are endless topics, but the brilliant moments of his life were realized in Jilin.

Therefore, Jilin can be described as Huang Gaosheng's "second hometown".

As the founder of Huangji Kaifeng soup bag brand, Huang Gaosheng has high hopes for the group of "Jilin Yushang".

He was married to Huang Gaosheng in his "Huangji Kaifeng Soup Dumpling" store. Like most Henan businessmen who come to Jilin to start a business, Huang Gaosheng has a frank and simple temperament, which can be described as: "There are ups and downs in the eyes, and there are mountains and seas in the heart."

Due to the general encounter with business difficulties caused by factors such as the epidemic, the topic between the two sides inevitably talked about the judgment of the current and future economic situation. Huang Gaosheng believes that from the perspective of self-employed people, 2021 will enter a relatively difficult period, if you can't find a suitable business form, the hard days will really start, and it will be more and more difficult to make money.

"Making money in any era is a difficult thing to do, and in any case, there are also industry elites who can always make a lot of profits." For the current transition situation, it is still necessary to have a mental preparation. Huang Gaosheng suggested that fellow villagers should pay attention to the changes of various factors in the adjustment of business formats, because the current and future economic situation is determined by many factors such as changes in the internal and external environment, economic operation trends, industrial structure adjustment, and global financial regulatory situations. Overall, the macro economic situation is still upward, but it has little to do with people who do not work hard. If you just blindly sing a high note, and neglect the steady growth under your feet, and you can't become the leader of the head industry for some reason, then you can only become a stagnant or even declining business form.

Based on the judgment of the current economic situation, Huang Gaosheng, after engaging in the construction waterproofing industry for nearly 16 years, resolutely focused on the national "double cycle" policy and paid attention to the people's livelihood-related industries such as food, clothing, housing and transportation, and "Huangji Kaifeng Soup Bag" is the first project he has involved in after his transformation and development.

Although he has taken root and grown up in Jilin, Huang Gaosheng is still difficult to change his hometown and his hometown is difficult to reduce. When deciding to transform and develop, Huang Gaosheng first thought of the cuisine of his hometown. After thinking about it, he decided to bring the special food of henan hometown to Changchun, Jilin Province.

Huang Gaosheng also has some understanding of the market situation that has been followed by the Henan restaurants in Changchun, but he is not afraid. Huang Gaosheng believes in quality and original intention, he believes that as long as the quality and quality control are in place at the same time, it is only a matter of time before the win-win situation of adults reaches themselves.

"Huangji Kaifeng Soup Dumplings" is not only the starting point for Huang Gaosheng to realize his catering dreams, but also a platform he built for the sake of gathering with his fellow villagers. Huang Gaosheng wants to build Huangji Kaifeng Soup Bun as the preferred food brand for Jilin people to experience the taste of Henan.

He has always stressed to the team: "Huangji Kaifeng Soup Bun" should adapt to the shrinking economy and life changes, be pragmatic, lower expectations, and adapt to the situation, which is the king.

In order to adapt to the local eating habits of Jilin and the needs of healthy catering for the whole people, Huang Gaosheng also made many improvements to the Kaifeng soup buns. Huang Ji opened the soup bun, the traditional large cage steaming, plate on the table of the soup bun method, carefully improved to the small cage steaming, on-demand steaming refining mode, and the filling has been "fresh" definition, do not do overnight filling, only do fresh taste of the day cooked soup bun. Huang Gaosheng also excavated folk dining customs and medicinal sauce meat recipes, and formed a unique soup recipe for Huangji soup buns.

The official opening of Huangji soup buns began at the beginning of the outbreak of the epidemic in 2020.

At that time, many people chose to close their doors to survive the economic winter, but Huang Gaosheng, with a tenacity, preferred to be a lone traveler in adversity.

At first, Huangji Soup Dumplings were like most restaurants, but Huang Gaosheng was not discouraged, and he constantly adjusted the dishes and production processes to enhance the taste of dishes and create a unique color, aroma and taste of Huangji Soup Dumplings.

Huang Gaosheng first did a lot of research on the restoration of traditional Henan taste, in order to achieve the degree of integration of "a bowl of peppery soup, aftertaste to the Central Plains", Huang Gaosheng and His Fellow Villagers in Henan repeatedly tried to adjust the taste, and finally determined the ratio of ingredients.

After several rounds of continuous dish research and development and exploration, it was finally affirmed by diners, and the turnover of the restaurant also stabilized and gradually increased.

"If a Henan friend comes to Jilin and wants to appreciate the hometown cuisine, or if a Jilin friend wants to taste the fresh Henan cuisine, you can come to Huangji to fill the soup and have a full mouth." Huangji's decoration style has a quaint atmosphere of Chinese style, high-end but close to the people. Huang Gaosheng said that to be a popular high-quality catering brand that is close to the people, let the hometown taste and hometown feelings be integrated into Jilin together, which is the qualified Jilin Yu business feelings.

Huang Gaosheng believes that in any era and any period, the opportunity will only be left to people who think and act, to be a conscientious catering brand, which is not just a momentary impulse, but a day-to-day persistence and practice.

Source: China Businessman Magazine Author: Li Zi