Recently, a Taobao merchant in Chengdu broke the news that he spent about 20,000 yuan to ask a company to arrange for the anchor to live stream the goods, and the final sales were less than 500 yuan. Under the huge psychological gap, the merchant believes that the other party deceives the small and micro merchants on the grounds of live streaming with goods, and then asks for a refund.
In response to Ms. Zhu's dissatisfaction, the company said that all services came according to the contract, and the contract did not promise the relevant live broadcast effect, so there was no deception.
When the Red Star News reporter contacted the relevant person in charge of the company, the person in charge said that arranging for the anchor to live stream the goods, the price of 20,000 yuan is "more conscientious", that is, to take customers to experience this service, so that ordinary merchants can feel what this Taobao live broadcast is like...
Selection will be on-site
business:
Spend 20,000 yuan to ask the anchor to live stream the goods sold for less than 500 yuan
"Signed up to pay 19,800 yuan for live streaming with goods, but the services they provided were completely unequal to the costs we paid, and the whole process ended, and the goods were sold for less than 500 yuan." On the 27th, Ms. Zhu, a Taobao merchant in Chengdu, reflected this to Red Star News.
The reporter learned that the agreement with Ms. Zhu to sign a live streaming agreement is a company called Chengdu Youchuang Species, at the beginning of this year, this company invited many local merchants to participate in a "Taobao Live Broadcast Base Tao goods strict selection offline selection meeting", Ms. Zhu is one of the business leaders.
Ms. Zhu recalled that at the meeting, the invitee once introduced that live streaming with goods is now an outlet industry, and all online shopping must be converted into live streaming with goods, "As a service provider authorized by Taobao Live Broadcasting Base, the selection meeting in Chengdu is organized by them." At that time, I told us that live broadcasting can make our selected products increase the added value, and they will also help us promote. ”
According to the agreement signed by the two sides, the cost of 21 live broadcasts with goods is 19,800 yuan. "We thought at the time that 19,800 yuan was not much and could afford it, because we really needed to promote it." However, from the current performance of the goods, Ms. Zhu is very dissatisfied, she once asked the other party for a refund, all unsuccessful, she even believes that this is the other party to live with goods as the reason to deceive small and micro businesses.
Spit on:
The anchor with goods is not professional, and has asked for improvement but has not been effective
What makes Ms. Zhu dissatisfied is not only the sluggish sales of these 21 live broadcasts with goods, but also the unprofessional work ability of the anchors with goods. According to reports, in a live broadcast of about thirty or forty minutes, the average time for each product to be introduced is only a few minutes. Moreover, after Ms. Zhu clearly explained the selling points of the goods to the anchor, the other party was still unable to understand the main points, and the explanation of the goods was superficial. At the same time, at such a key node as the 618 Shopping Festival, there is no live broadcast schedule for them.
In the end, from March to September this year, in six months, all 21 live broadcasts were broadcast. During the period, Ms. Zhu repeatedly told the Taobao live broadcast staff that she could not see results and put forward improvement requirements, but the actual results were very small. Ms. Zhu and her colleagues believe that their products were selected by the selection officer, that is to say, the products are good products, but the reason why the effect of carrying goods is so poor is that the other party does not provide equivalent technology, "What are we spending money on, buying a lonely?" Ms. Zhu said.
Ms. Zhu told reporters that Chengdu Youchuang Species claimed to be a service provider authorized by Taobao Live Broadcasting, and the anchor with goods came from the Taobao Live Broadcasting Base. In response to this matter, Ms. Zhu had expressed her desire to refund the Taobao live broadcast staff who had been in contact, but the staff said that the merchant had signed a contract with Chengdu Youchuang Species, and the refund issue should also be contacted with the Staff of Youchuang Species.
For Ms. Zhu's dissatisfaction, the staff of Youchuang Species once said: "All services are in accordance with the contract, each live broadcast is arranged, and the live broadcast base is also sent in the group, after Ms. Zhu's side determined." We have been working hard to communicate with the base to improve the live broadcast effect, and the service has been carefully implemented in accordance with the contract standards. Therefore, there is no such thing as being deceived. ”
Live streaming schedule
Response:
Some sell well and some sell badly are the equivalent of an "experience."
From the "Taobao Live Broadcast Promotion Service Agreement" signed by Ms. Zhu and Chengdu Youchuang Species, the reporter found that the agreement is valid from January 30, 2021 to January 29, 2022, and the remarks point out that "21 live broadcasts and 13 short videos" are pointed out, but the text does not promise the relevant live broadcast effects.
On the 28th, the reporter contacted Chengdu Youchuang Species Company, for Ms. Zhu's refund request, the relevant person in charge said that he was not aware of it and could not refund: "Our service has been completed, if you propose a refund, it will definitely not be refunded." ”
He introduced to reporters that the selection meeting at the beginning of this year was carried out in cooperation with a Taobao live broadcast base in Shenzhen, and there is no project to continue cooperation with Taobao. "We are now doing e-commerce, it is nothing more than two situations, one is selling well, one is selling poorly, selling well or badly has certain factors with the market, and it also has a certain relationship with operation."
The staff also made an analogy, such as finding a big anchor to bring goods can earn a star effect, and later you can rely on the star effect to further promote the goods, but the live broadcast itself may not make money. "We ourselves charge this service fee, to be honest, it is not high, you ask a person to operate, how much money to open a month, you can calculate it, or more conscientious." Bring customers just to experience this kind of service, let ordinary merchants feel the feeling, what this Taobao live broadcast is like.
"Is it equivalent to an experience price?" In the face of the reporter's inquiry, the other party gave approval.
Subsequently, the reporter contacted Taobao, and the other party said that the contract was signed by Ms. Zhu and Chengdu Youchuang Species. As of 5 p.m. on the 28th, Taobao did not give more responses.
Red Star News reporter Dai Jiajia intern Guo Wenyi Interviewee provided a picture
Edited by Wang He
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