Wang Biao, director of the Digital Publishing Research Institute of the China Press and Publication Research Institute, delivered a keynote speech. Photo by Tang Juan
Changzhou, December 28 (Reporter Tang Juan) "The national anti-addiction real-name authentication platform has been built, with more than 5,000 access enterprises and more than 10,000 games, and the basic goal of anti-addiction work has been initially achieved." On December 28, the second China Jiangsu Game Industry High-quality Development Forum "Minor Guardian Sub-Forum" was held in Changzhou, and Wang Biao, director of the Digital Publishing Research Institute of the China Press and Publication Research Institute, revealed to the outside world that at present, most domestic game companies have established a relatively strict in-game screening system.
It is reported that the sub-forum, with the theme of "Guardianship, Leadership and Responsibility", was guided by the China Audio-Visual and Digital Publishing Association, the Jiangsu Provincial Press and Publication Bureau, and hosted by the Propaganda Department of the Changzhou Municipal Party Committee of the Communist Party of China, Shenzhen Tencent Computer System Co., Ltd. and other units. Relevant experts from the industry and representatives of the business community discussed the responsibilities and responsibilities of the game industry in the protection of minors through keynote speeches, public welfare plan displays, and roundtable forums.
The 2nd China Jiangsu Game Industry High-quality Development Forum "Sub-forum for The Guardianship of Minors". Photo by Tang Juan
With the development of the digital age, Chinese netizens are getting younger and younger to touch the Internet for the first time. Data show that in 2020, the scale of china's minor netizens has reached 183 million, and the Internet penetration rate of minors has reached 94.9%. More than a third of primary school students start using the Internet before school age, and it is on the rise year by year. The phenomenon of minors indulging in short videos, live broadcasts and online games is becoming more common.
"Since 2003, the relevant competent departments and industry associations have introduced the main measures related to the prevention of minors' game addiction 13 times. In recent years, the competent departments have increased the intensity of anti-addiction investigation penalties for enterprises, inspected tens of thousands of games in 2020, interviewed and handled more than 50 enterprises with publishing management departments at all levels, and investigated and dealt with thousands of problems. Wang Biao said that on September 23, 2021, the Game Working Committee of the China Audio-Visual and Digital Publishing Association and 213 member units jointly issued the "Self-Discipline Convention on Anti-Addiction in the Online Game Industry", and 411 game companies in Beijing, Shanghai, Guangdong and other places have signed the convention spontaneously.
According to the "2021 China Game Industry Report" of the Game Working Committee of the China Audiovisual and Digital Publishing Association, China's game industry will continue to develop rapidly in 2021, with actual sales revenue of 296.513 billion yuan; the sales revenue of the domestic market of independently developed games will reach 255.819 billion yuan, and the actual sales revenue of overseas markets will reach 18.013 billion US dollars. The game industry and other related industries have realized cross-border cooperation at multiple levels such as terminals, platforms, scenarios, and applications, ushering in a broader space for development. While the game industry is developing rapidly, the protection of minors' game addiction is also facing new challenges.
In this regard, Tang Jiajun, secretary general of the Game Working Committee of the China Audio-Visual and Digital Publishing Association, said that the combination of dredging and blocking gathers the strength of all parties in society to protect minors. At the same time, relevant game companies should build a "firewall" for the protection of minors.
Yu Ruichao, General Manager of Public Affairs of Tencent Interactive Entertainment, spoke at the forum. Photo by Tang Juan
Yu Ruichao, general manager of public affairs of Tencent Interactive Entertainment, said that this year, after the promulgation of game regulations for the protection of minors, Tencent's technical team updated all online games operated by Tencent in Chinese mainland within 26 hours, strictly implementing regulations such as the duration of time for minors and the registration of accounts with real names. "From the data, the effect is very obvious. In September this year, Tencent's domestic game time for minors fell to 0.7%, compared with 6.4% in the same period last year; the proportion of game turnover fell to 1.1%, compared with 4.8% in the same period last year, a significant decline. "Under the guidance of the competent authorities, Tencent will continue to explore more and better methods and forms, and work with the whole industry and the whole society to build the largest concentric circle for the protection of minors." ”
At present, the technology is "hard containment", and "soft care" with love has become the consensus of the industry. Lai Xiaoyang, head of content cooperation at Migu Interactive Entertainment, said: "Cloud games do not need to be copied and downloaded, and the content cloud storage, entrance security and controllability, and centralized operation and maintenance management are more conducive to content supervision and protection of minors. Qiao Tingting, executive director of perfect world industrial development research institute, said that enterprises will actively carry out the special action of "seedling protection", set up a special group for "seedling protection", and open a series of network security classes for "seedling protection" to prevent minors from becoming addicted to the Internet. (End)