From December 14th to 16th, the 2021 China Game Industry Annual Conference was held in Huangpu District, Guangzhou. Zhang Yijun, first vice chairman of the China Audio-Visual and Digital Publishing Association and chairman of the Game Working Committee of the China Audio-Visual and Digital Publishing Association, released the "2021 China Game Industry Report" at the meeting. The report shows that in 2021, the actual sales revenue of China's game market was 296.513 billion yuan, an increase of 17.826 billion yuan over last year, an increase of 6.4% year-on-year. The scale of domestic game users was 666 million, an increase of 0.22% year-on-year, and the number of users was gradually saturated.
Hosted by the State Press and Publication Administration, supported by the Propaganda Department of the CPC Guangdong Provincial Party Committee, and hosted by the China Audio-Visual and Digital Publishing Association, the Propaganda Department of the GUANGZHOU MUNICIPAL CPC Committee, the People's Government of Huangpu District of Guangzhou, and the Administrative Committee of Guangzhou Development Zone, the annual conference of China's game industry, the annual award of the top ten game awards, the trial screening of game documentaries and 13 sub-forums were held with the theme of "compliance with regulations and self-discipline, pluralism and empowerment, and active integration into the new wave of digital economic development".
The 2021 China Game Industry Annual Conference was held in Huangpu District, Guangzhou.
Focus on the protection of minors
More than 400 game companies responded to the call of the self-regulatory convention
On the morning of the 16th, at the annual conference of the Chinese game industry, Sun Shoushan, member of the National Committee of the Chinese People's Political Consultative Conference and chairman of the China Audio-Visual and Digital Publishing Association, said in his speech: "Health, orderliness and standardization are the foundation and source of the growth of the game industry. Only by comprehensively promoting the protection of minors and implementing the primary task of preventing addiction can we talk about development and efficiency. ”
The official launch of the national real-name authentication platform and the improvement of the industry standard system have promoted the continuous upgrading of the means of protection of minors. With the implementation of new anti-addiction regulations and the gradual deepening of the protection of minors, the domestic game user structure will further become healthy and reasonable.
On September 23 this year, the China Audiovisual and Digital Publishing Association issued the Convention on Anti-Addiction Self-Discipline in the Online Game Industry (hereinafter referred to as the Convention) to further strengthen the awareness of rectification in the game industry. Domestic game enterprises actively responded to the call and spontaneously signed the Convention, and 411 enterprises have voluntarily fulfilled the requirements. The survey results carried out by the Game Working Committee of the China Music and Digital Association show that all types of products of the surveyed enterprises have been connected to the anti-addiction real-name authentication system; more than 95% of the products of the head and shoulder enterprises have added game age-appropriate tips; and the enterprises have actively cooperated with the anti-addiction reporting platform to carry out self-examination and self-correction, with obvious results.
At this year's annual meeting, a number of game companies reported on the implementation of the requirements of the new regulations on the protection of minors and the results achieved in the near future, and put forward in-depth thinking on the protection of minors online.
For example, Yang Jun, senior vice president of 37 Interactive Entertainment Network Technology Group Co., Ltd., said: "37 Interactive Entertainment has always paid attention to content compliance, comprehensively established a compliance mechanism, and improved the quality of publications. In addition, we continue to do a good job in preventing minors from addicting, and all of our games are connected to the national real-name authentication system to achieve the standardization and normalization of the age-appropriate prompt work of online games. ”
Create a one-stop service for copyright confirmation
Innovate the copyright financial development model of the Greater Bay Area
Guangzhou's game animation industry has strong strength, with nearly 3,000 game companies and more than 500 animation companies. One of the most core assets of game animation enterprises is IP copyright, how to effectively connect with financial institutions? How to crack the problems of difficult, expensive and slow copyright financing? On the afternoon of the 15th, at the annual meeting sub-forum - the first Guangzhou Copyright Finance Summit and the "Golden Kapok" Game Animation IP Award Ceremony, a series of heavy support programs for copyright holders were unveiled.
Guangzhou Copyright Investment Service Center issued the "Cultural Finance Double Hundred Plan", announcing that in the next three years, it plans to invest in 100 cultural tourism enterprises, support 100 IP projects, and set up two funds, one is a venture capital fund for start-up cultural tourism enterprises, and the other is a merger and acquisition integration fund jointly established with cultural tourism listed companies and large cultural tourism enterprises, accelerating the construction of a closed loop of cultural tourism ecology that forms in-depth cooperation.
"In the next three years, we will focus our work on cross-border integration, cultural and creative development, and licensing cooperation of game animation IP." Tell the story of each IP well, promote a number of high-quality IP to the world, transmit The Voice of China, and export Chinese culture. Chen Zewen, director of Guangzhou Cultural Financial Service Center and Guangzhou Copyright Investment Service Center, said.
Huangpu District is a "test field" for the comprehensive reform of national intellectual property rights. Based in Huangpu, the Guangdong-Hong Kong-Macao Greater Bay Area (Huangpu) Copyright Financial Service Platform provides full-chain services such as copyright confirmation, assessment, financing, authorization and rights protection for copyright holders in Guangzhou. It is understood that the Guangzhou Copyright Investment Service Center has optimized and upgraded the copyright financial service platform in the Guangdong-Hong Kong-Macao Greater Bay Area (Huangpu), added an "online copyright timestamp service", and made full use of credible timestamps, blockchain and other technical means to create a one-stop service for copyright holders to confirm copyright rights, help copyright holders connect with the capital market, and help the innovation and development of copyright finance in the Guangdong-Hong Kong-Macao Greater Bay Area.
In 2020, the 16th consecutive China Game Industry Annual Conference will return to Guangzhou and land in Huangpu District, injecting new momentum into the development of the Huangpu game industry and helping Guangzhou build a "capital of the animation game industry". In recent years, Huangpu District has focused on the development of digital technology-driven e-sports games and "e-sports +" ecology, and promoted the manufacturing region to move towards a strong digital economy.
"The game and e-sports industries are one of the ten major development directions of the Yuzhu Area of the Guangzhou Artificial Intelligence and Digital Economy Pilot Zone, and also an important direction for Huangpu District and Guangzhou Development Zone to explore the integration of culture and technology." Zeng Junna, deputy director of the Investment Promotion Center of Guangzhou Development Zone, introduced. At present, Huangpu District and Guangzhou Development Zone are taking the construction of the Yuzhu Area of the Guangzhou Artificial Intelligence and Digital Economy Pilot Zone as an opportunity to build the China Game Software Valley and the Yuzhu Greater Bay Area International E-sports Innovation Center, and introduce and cultivate a number of headquarters projects covering emerging industries such as ultra-high-definition video, animation, games, and new media.
Written by: Nandu reporter Mo Zhihua correspondent Ni Changxing Fan Minling
Photo: Courtesy of the correspondent
![Cost and standards have become a new challenge for game anti-addiction, and uninsured work still requires the joint efforts of many parties in society[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)