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China's mobile game overseas revenue of 18 billion US dollars, behind the hidden is a competition of culture and value

Do you know? Our Chinese mobile game page game is frantically conquering foreigners in the world at this moment. For example, you are a well-known female Internet celebrity in the Middle East, he is giving his 1.8 million fans to introduce a Chinese mobile game he is playing, you can rest assured, What Ango wants to talk about today is definitely not advertising, because what shines overseas today is not a single game, but a large number of Chinese mobile games are collectively conquering the nature of foreigners, and what is really hidden behind it is a competition at the cultural and value level.

China's mobile game overseas revenue of 18 billion US dollars, behind the hidden is a competition of culture and value

First of all, you look at this chart, this is the saudi region's paid game leaderboard, is it at a glance, many logos feel particularly familiar? Yes, the fact is so, in the eyes of many people look down on mobile games, did not put this industry in the eyes, China's game companies have quietly taken on the major task of earning foreign exchange for the country, which is also the first two months of this year's global mobile game revenue rankings, you can count how many of the tokens are our Chinese mobile game companies in the top three accounted for two, if you want to see last year's whole year, the number is even more beyond imagination.

China's mobile game overseas revenue of 18 billion US dollars, behind the hidden is a competition of culture and value

In 2021, China's game development overseas revenue has reached a staggering $18 billion, 18 billion US dollars down to 120 billion yuan, this is a large scale of foreign exchange income ah, a lot of looks tall on the industry, to be honest, there is really no such ability to make money. So this is also why the domestic game version number has reopened the review after eight months, and it has also triggered a large-scale carnival in the financial market, because this is not only to make money, not just to play games.

China's mobile game overseas revenue of 18 billion US dollars, behind the hidden is a competition of culture and value
China's mobile game overseas revenue of 18 billion US dollars, behind the hidden is a competition of culture and value

People are wondering, does this imply a series of signals of turning? Here I can give another example, on overseas video sites, a game character introduction of the original god can actually trigger 19 million views, close to 30,000 comments, and even foreigners have learned Chinese cuisine after playing the game. Yes, the story says here, you should be able to understand, the current Chinese game has been transformed into a channel for us to export culture overseas, about 60 years ago, the United States Hollywood unified entertainment jianghu, became the center of the world's film manufacturing, and since then, the American cultural thinking mode, value system has been smoothly sandwiched in the movie has been brought to any corner of the world, once the culture begins to export, it is not just entertainment, economy, finance, thought, Values all have a profound impact. And how do you get people interested in your culture? Sometimes it starts with the simplest word liking.

China's mobile game overseas revenue of 18 billion US dollars, behind the hidden is a competition of culture and value

At this moment, Chinese game companies have also successfully occupied the market initiative in many parts of the world, Southeast Asia, Africa, Oceania, we have won 30% or even half of the country. To be honest, such a large scale, such a large range of cultural exports, has never appeared before our Chinese history. Maybe one day in the future, when young people abroad understand their favorite game interests and hobbies, they will also look forward to saying that I also want to go to China to see. This time for China's mobile swimming to the top of the national rankings, the Raptors can also cross the river, the cultural heritage is famous.

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