【EV Vision Report】China's new energy vehicles in 2021 are very lively, and the upcoming 2022, whether it is out of its own differentiated competitiveness or out of the user's demand for all-scenario experience, to stand in the high-end market, intelligence is the biggest chip.
When Today's New Energy Vehicles in China have reached the stage of scale, they are more and more calling for intelligent travel to a new height, and consumers are full of curiosity and look forward to understanding their new products, new designs, new features and ultimate experiences, which brings no small challenge to the industry, both to meet the current needs of users and to predict future expectations, "hardware and software, body and soul, both are on the road."
As a result, the question of whether Huawei should build a "smart terminal with wheels" has been raging for a long time, which indeed reflects the consumer market's recognition of Huawei's brand appeal, and people believe that Huawei, which has been deeply involved in the ICT field for more than 30 years, actually has this strength.
At the end of 2021, we witnessed the first highlight moment of the high-end smart car brand AITO's first technology luxury intelligent electric drive SUV to ask the world M5, and this new product deeply polished by Huawei appeared in the finale of Huawei's winter flagship new product conference, which made people truly feel Huawei's rapid innovation in the automotive field and win in the future thinking.
AITO M5 is still manufactured by partner Xilis, but Huawei has been deeply involved in the whole chain from pre-planning, design, research and development, to sales and service, and the car is equipped with the anticipated Harmony OS smart cockpit, which can be described as the first intelligent electric vehicle with Huawei's authentic pedigree and excellent genes, and of course, it also occupies the major hot searches with Huawei's aura.
Yu Chengdong, managing director of Huawei, CEO of consumer BG, and CEO of smart car solution BU, once again "appeared", showing Huawei's original intention of helping car companies build and sell good cars, and was willing to be a paver for automobile intelligence.
Huawei does not build a car with the word "Huawei" as the car logo, but C-end consumers will not care about the entanglement of the industry, they see and experience the M5 full of Huawei technology branding, that is, "Huawei Car", that is, Hongmeng Automobile, with high endurance, high performance, high value, high intelligence, enough.
And Huawei's intelligent car "model" is also becoming clearer, when intelligence is redefining the car in the second half, the industrial value chain is also innovated, in the industry's two most important focus points "open" and "ecology", Huawei is like a "smart travel new force", aiming to integrate smart cars into the ubiquitous intelligent world, which is Huawei's ideal, but also the future of smart cars.
The meaning of AITO's existence
Two days before Huawei's winter flagship new product launch, Yu Chengdong said a paragraph at the "2021 Huawei Intelligent Vehicle Solution Ecological Forum", "Compared with traditional cars, the essence of smart cars has undergone a complete change, computing and software will become the new core of the car, the scale of software code has increased by hundreds of times, and the complexity of development has also increased greatly." ”
He saw two directions: in the new macro environment, the entire automotive industry chain needs to work together to solve the new problems brought by the times, and openness can quickly promote scientific and technological progress. At this stage, the traditional vertical integrated development model, talent model and supply chain system of automobile manufacturing are changing, and based on new digital architecture, technology and engineering, it is evolving towards a cross-border integration platform + ecological cooperation model.
The traditional evaluation system that defines the level of the car is gradually disintegrating, and the level of intelligence has become one of the primary considerations for consumers when buying a car, especially the pan-young group. Car companies naturally hope to re-establish the judgment standards and psychological expectations in the minds of consumers in this round of competition, although the intelligent level is full of flowers, but the "various souls" are uneven, which also explains why the industry and others have such high expectations for Huawei.
In April this year, Huawei and Xilix officially reached a cooperation at the Shanghai Auto Show, deep integration and mutual empowerment in technology, products and channels, Xilis Huawei Smart SF5 has since been introduced to the market, and entered the Huawei experience store, creating a precedent in the consumer electronics industry and automotive industry, and is also a new attempt at Huawei's Smart Select ecosystem.
However, Xilis Huawei Smart SF5 itself is a product developed before the cooperation between the two sides, the Huawei color in the car is not particularly strong, under the "low-key" marketing, this product still gets a fairly good sales and reputation, and successfully established a product image deeply bound with Huawei.
However, both Xilis and Huawei hope to enter the absolute mainstream of smart electric vehicles through a clearer degree of recognition, the establishment of a new high-end brand, an intervention from the beginning is logical, and consumers also need a high-end model that truly reveals Huawei's smart standard.
Adding Intelligence to Auto, the AITO brand that follows the trend after everything is ready, Cyrus's ability in pure electric drive range extension technology and intelligent manufacturing, as well as Huawei's cutting-edge technology in ICT, smart travel and other fields, constitutes the core competitiveness of the AITO brand, according to the official plan, the AITO brand will take the lead in launching three new models in the future, including medium-sized luxury SUV, medium-sized luxury pure electric SUV and medium-sized luxury SUV.
From AUTO to AITO, there is only a letter difference, the difference is the intelligent, intelligent experience, this time with the full empowerment of Huawei Hongmeng ecology, the user's intelligent and networked experience will be greatly improved.
At the beginning, when the Wright brothers invented the airplane, many small teams were already trying airplanes, and there were teams 10 times more than he took to build airplanes, and the Wright brothers were the only ones who did every detail perfectly, and the luck on the test flight was particularly good, headwinds, which led to a technological revolution. Huawei is also the same, from industrial design, engineering technology, system software to Hongmeng ecology, go deep into every detail to polish new products, which may be the original appearance of innovation, through continuous acceleration of iterative upgrades, walking will gradually form a systematic competitiveness that is difficult to be surpassed.
In terms of the most distinctive Hongmeng ecology, after three years of efforts, It has begun to take shape, Yu Chengdong said, "As of now, the number of Huawei equipment equipped with HarmonyOS has exceeded 220 million, and the shipment of new ecological equipment in HarmonyOS Connect in 2021 has exceeded 100 million." "With Harmony OS, such a powerful and unified ecological operating system, the integration between people, cars and mobile devices will be further accelerated, and HarmonyOS may be the only system with the ability to break the fragmented scene at this stage, with a huge space for late imagination and the prospect of the Internet of Everything, which will eventually greatly refresh consumers' cognition of smart cars and enhance the high recognition of the AITO brand."
At this moment, Huawei is riding on the spaceship flying in the era of the new four modernizations of automobiles, and is firmly heading to the next stop of "intelligent travel" that is open and integrated, allowing cars to grow smarter and bring consumers the most extreme all-scenario experience.
Ask the circle of the M5 to break
Sword refers to the larger base of the high-end mass consumer market, ask the world M5 how to break the circle?
Yu Chengdong first talked about the appearance value, "When this car was designed, the requirement I put forward to the team was to adhere to the brand spirit that Huawei consumer BU has adhered to for 10 years, we call it 'three modernizations', high-end, fashionable, and youthful brand spirit." This time, we used the industrial design team, software team, and user experience team of Huawei's consumer business to create this product together. ”
The M5 is a simple, stylish streamlined body, which has both a sense of supercar sport and a sense of stability of an SUV, the interior integrates a luxurious sense of atmosphere and technology, the Huawei traces on the car are visible to the naked eye, HUAWEI DriveONE pure electric drive extended range platform, HUAWEI SuperCharge Huawei super fast charging technology, HUAWEI SOUND Huawei sound system, Huawei AR-HUD, "petal" technology logo can be seen everywhere, The Q&I M5 is Huawei's advanced technology carrier.
0-100km/h acceleration takes only 4.4 seconds2, and 0-50km/h acceleration is as low as 1.9 seconds. Under full fuel and full power, WLTC has an endurance of 1102 kilometers, NEDC has an endurance of 1195 kilometers, and CLTC has an ultra-long cruising range of 1242 kilometers. Whether it is a competition for pure electric vehicles or fuel vehicles, such a performance index is still very marketable.
To consumer electronics, the biggest selling point of the M5 is the smart cockpit, after equipped with Huawei's latest Harmony OS, it will open up the boundaries of the whole scene, multi-intelligent devices, Harmony OS intelligent cockpit multi-terminal capabilities and vehicle-machine interaction design capabilities, it can be said that the second kills most car manufacturers, such a digital experience is far more attractive than the chassis suspension control of these clichés.
Huawei provides HarmonyOS and HarmonyOS Connect based on Open Harmony. HarmonyOS supports Huawei's "1+8" smart terminal devices, while Hongmeng Zhilian provides intelligent interconnection capabilities for the vast number of IoT devices and the devices of ecological partners, bringing a wealth of "N" devices. Based on HarmonyOS, Hongmeng Zhilian, OpenHarmony, and comprehensive mobile Internet services, Huawei creates the ultimate "1+8+N" all-scenario smart life experience for consumers.
HarmonyOS is a leading, next-generation intelligent terminal operating system that enables services to adapt to different devices and seamlessly flow across ends through innovative distributed capabilities, trusted interconnection capabilities, soft bus technology, and atomized service capabilities. Consumers can get this innovative experience on a variety of "1+8+N" devices.
HarmonyOS is a leading operating system for performance, security and privacy protection, and is also the fastest growing intelligent terminal operating system in the world. Since the launch of the Huawei P50 series this year, it has been installed on a smartphone for the first time, and then realized the fast road in smart screens, tablets, watches, smart speakers, IoT devices, etc., becoming the cornerstone of building "billions of connections and intelligent connections for all things".
Harmony OS intelligent cockpit to achieve comfortable and safe, personalized exclusive, full scene, internet of everything, and with emotion, turn the car into an intelligent space, "1 + 8 + N" can be seamlessly connected together, so that the car into our side has been everywhere in the intelligent world, the integration of all applications together. The cockpit is not only a cockpit, but a mobile travel space that connects everything, grows continuously, and has a personality and intelligence.
Focusing on the HarmonyOS vehicle-machine operating system, Huawei builds a smart cockpit application ecosystem with rich applications, diverse experiences, and commonly used applications in three ways. First of all, for the application of high-frequency use in the car domain, the deep adaptation basically covers the common use scenarios in the car, such as map navigation, audio-visual entertainment, and live broadcast podcasts, and at the end of this year, Huawei will work with developers to plan to launch more than 100 applications.
Secondly, based on Huawei's 1+8 full-scenario ecological capabilities, mobile phones, tablets, and smart large-screen applications can be seamlessly inherited from the car to achieve content synchronization and sensorless switching. For applications that are not commonly used, the HarmonyOS car machine operating system also provides mobile phone screen projection capabilities, and the car machine experience is silky smooth and runs smoothly for a long time.
Smart Dock is also an important part of the new desktop of HarmonyOS smart cockpit, actively recommending content, safety reminders, convenient services, etc. through service cards, in addition to Huawei's own applications, there are a large number of applications such as safe and good car owners, Chinese insurance, and E charging. In addition, the intelligent voice assistant Xiaoyi can provide a more natural, smooth, fast and accurate interactive experience.
Intelligent car is not an isolated system, human-computer interaction also needs to break the boundaries of space, to achieve connectivity and interaction between devices, HarmonyOS smart cockpit brings a more convenient and comfortable way of interaction, travel scenarios and other scenarios can be closely connected, to achieve the best experience of cross-device collaboration, to build a full-scene intelligent cockpit service, and can be continuously upgraded, commonly used and new.
This is the value that Huawei can provide to automakers and ecological partners, there are millions of applications in mobile phones, tens of thousands of applications in PCs, only 1,000 applications in smart TVs, and only 100-level applications in cars. Huawei can bring applications from million-dollar mobile phones into smart cars.
The newly entered Q&A M5 is also very important in the market.
Compared with the 216,800-246,800 yuan price of 216,800 yuan, the more luxurious Q&I M5 has achieved a price increase, subsidizing the pre-sale of the after-drive standard version of 250,000 yuan, the pre-sale of the four-wheel drive performance version of 280,000 yuan, the pre-sale of the four-wheel drive flagship version of 320,000 yuan, and the breakthrough of 300,000 yuan is regarded as truly entering the luxury car market. In the 250,000-350,000 yuan level of the most fiercely competitive electric vehicle market range, the second selling point of the M5 is in Huawei's national retail channel network sales, next year into 118 cities, 500 Huawei stores, AITO brand Logo plus Huawei configuration details, directly to the C-end consumers to bring the impression and experience is that this car is very "Huawei", the rapid outbreak of sales may not be a dream.
epilogue
The highlight moment of new energy vehicles at the end of 2021 belongs to AITO and Huawei, and openness can quickly promote scientific and technological progress, and the era needs ecological enterprises the most. Like many "pollen", we expect Huawei to accelerate the evolution of smart cars, help car companies build more good cars, and "bring the digital world to every car."