The rejuvenation of marketing strategy has been upgraded The anniversary celebration of the popular T5 EVO has come to a successful conclusion

Reporter Gong Mengze

Since its debut at the "New Fengxing Brand Night" in November last year, the Fengxing T5 EVO has attracted countless fans with "tidal force". On the occasion of the first anniversary of the debut of the T5 EVO, on December 24, Dongfeng Fengxing created an "EVO Tide Party - Fengxing Brand Night and Fan Anniversary Celebration" in Sanya. Unlike other car companies that invite many media to participate in the event, this event is designed for car owners to come, and innovatively creates a trend festival for car owners in the form of "tide party".

If creating a cool atmosphere is only the first step to winning the user's favor, then according to the characteristics of users, creating a trend new way of playing for them is the second step of circle fans. As a cool SUV, the Fengxing T5 EVO unlocks many trendy new ways for young people. This fan anniversary celebration integrates test drive, music and social networking, bringing many trendy new ways to play for riders.

It is true that the young marketing model is a highlight to attract the majority of car owners, but tracing back to the source will find that the product power of this car is the essential reason for its pre-sale, that is, the fire. As the first strategic model of dongfeng Fengxing's brand renewal that lasted for three years, fengxing T5 EVO is powered by the Mitsubishi 1.5T engine codenamed 4A95TD, compared with the 4A91T (1.5T) engine that was previously widely used in domestic vehicles, the 4A95TD1.5T engine has increased the direct injection technology in the cylinder, the mid-mounted solenoid valve type inlet/exhaust valve timing and other technologies, so that the comprehensiveness of the engine can be comprehensively improved and meet the National VI emission standards.

According to the data, as of December 2021, the latest monthly sales of the Fengxing T5 EVO were 4309 vehicles, and the cumulative sales in 2021 were 42408 vehicles. Combined with the above performance, although the popularity of the T5 EVO needs to be improved, in terms of comprehensive strength, it is still expected to "break the wrist" with personalized compact SUV models such as Changan UNI-T and MG Navigator.

(Edited by Cui Man)