At the end of 2021, in addition to the snapdragon 8 platform new machines piled up, what people did not expect was that the folding screen mobile phone also ushered in a wave of release of a small climax, OPPO Find N, Huawei P50 Pocket have been released, folding screen mobile phone ushered in the market harvest period? Here's a set of up-to-date data that may answer your questions.
According to a survey by the research and research agency DSCC, the global folding screen smartphone shipments in the third quarter of this year broke a record of 2.6 million units, an increase of 480%, and the shipments in this quarter alone exceeded the results of the past year.
At the same time, DSCC also estimates that the shipment of folding screen smartphones in the fourth quarter will reach a staggering 3.8 million units, a surge of more than 450% over the same period last year. Obviously, the smartphone industry has gradually warmed up, and after two years of flattening of folding screen smart phones, the overall sales volume this year has also increased by leaps and bounds.
The analysis pointed out that the main reason for the large increase in the shipment of folding machines came from Samsung, and under the leadership of Samsung to reduce prices, major mobile phone manufacturers also gradually reduced the price of folding mobile phones, driving the overall sales growth.
At present, Samsung still dominates the folding machine market, with a market share of up to 93% in the third quarter; in terms of models, the Galaxy Z Flip 3 accounts for up to 60% of the overall folding machine market, and the second is the Samsung Galaxy Z Fold 3, accounting for 23% of the market. DSCC expects Samsung's market share to increase to 95% in Q4.
It can be seen from this that the vertical folding screen mobile phone represented by the Galaxy Z Flip 3 may be more popular. Previously, we pointed out in the article "Mobile Phone Manufacturers Set Off a Battle for Female Users" that since the launch of the Flip Z series folding screen mobile phone last year, Samsung has tried to obtain female users through the special form of folding screen. Judging from the market feedback of the machine, this strategy has obviously worked, and it has also attracted the imitation of other manufacturers.
However, with more participants in the folding machine market, Counterpoint estimates that the market share of Samsung folding smartphones will be reduced to 74% next year, and the total market share of three manufacturers such as Xiaomi, OPPO and Huawei will reach 14%. With this comes a bigger cake, with folding phone shipments set to grow 132% annually to 17.5 million units in 2022, signaling further sales growth for all manufacturers.