Recently, my good big brother wanted to buy a pure tram of about 150,000 yuan for his daughter-in-law, and he struggled for half a day between Euler's good cat and Volkswagen ID.3, and he really couldn't choose it, and came to ask for my opinion.
"These two cars, what are you struggling with?" I asked him.
"At this price, Euler's good cat can choose the top match, not only the shape of personality, but also more abundant configuration." The Volkswagen ID.3 can only choose the entry-level model, the configuration is of course not so rich, but how to say that it is also a joint venture brand, but also my favorite rear-mounted rear-drive. He said, "A man who loves to drive, who isn't thrilled by a rear-drive car?" ”
"Sister-in-law likes to drift?"
"She didn't know cars, so she bought them to commute to work."
"So what's going on?" Buy pure electric vehicles do not need to tangle brands at all! This category is a new track for everyone, and even I think Chinese brands have more technical advantages, just do what they like. I advised him.
"If you buy it for yourself, the ID.3 is really good, more powerful, or rear-drive, it will be more driving pleasure; but if you buy it for your sister-in-law, then Euler good cat is obviously better, it is a walking bag, not only practical, but also more designed." 」
The design has characteristics,
But good cats are less likely to "bump shirts"
Talking to women about driving fun is like talking to boys about makeup, chickens and ducks. Girls' cognition of the rear drive or precursor, ternary lithium battery or lithium iron phosphate battery, induction asynchronous or permanent magnet synchronization, etc., is probably equivalent to boys treating essences such as fairy water, powder water, mushroom water, perilla water, and healthy water as mineral water.
Here, I'm not saying that all girls don't understand the joy of driving, just like there are boys who are very good at makeup. It's just that for most girls, the car is more of a means of transportation, just like clothes, style is the most important.
On the good look, Euler good cat and Volkswagen ID.3 are very good, after all, the characteristics of the closed front face of pure electric vehicles give designers more imagination space, and in order to highlight the new energy attributes of pure electric vehicles, they will definitely spend more energy to create a taste that young people like.
Girls choose clothes, good looks are of course the premise, but it is not easy to bump shirts is king. If you are outstanding, you have to count Euler's good cats.
There is no denying that the technical flavor that ID.3 can convey is indeed stronger than that of good cats. But when this style is popular all over the world, good cats do the opposite, walk retro style, but more attract the attention of passers-by.
This feeling is very obvious when ID.3 and good cats are mixed in the car group at the same time. As shown in the figure below, even if ID.3 adopts a more conspicuous green color, the first thing that can catch your eyeballs is a good cat in the color of "10,000 people". Just like when the streets are full of women with fashion styles, a woman dressed in Hanfu can be more in the spotlight.
The retro of Euler's good cat is not a simple reproduction, but while adopting the curves and proportions of the classical design, it incorporates many details that exude the taste of technology, such as full LED headlights like "cat's eye", a gradient honeycomb pattern of the same color as the body, and a slender taillight embedded in the rear windshield with the integrated welcome flow function...
This style is really more intriguing than the technical wind of ID.3. "The trend is fleeting, the style is eternal", the reason why the classic model has become a classic is because it can stand the test of time. This spark from the collision of classical and technological, at the moment, is really a good cat family. Nowadays, there are many manufacturers who take the retro route, but more are only retro for the sake of retro, and they can't see the present, let alone the future.
This "spark" is even more dazzling on the good cat interior.
Open the door of Euler's good cat, and a classical atmosphere will come to the face: retro striped seats, classic large-diameter steering wheel, classical bright silver levers, and even the color scheme is a strong retro flavor. Sitting inside, you seem to go back to the seventies and eighties, when the car was still a luxury that only high-ranking officials and nobles could enjoy.
However, the dual screen on the central control - 7-inch LCD dashboard + 10.25-inch touch central control screen - suddenly pulls you back to the modern era, this sense of back and forth let you enjoy the classical beauty of the seventeenth and eighth centuries, but also lose the convenience brought to you by the Internet in the 21st century.
Get out of the good cat and sit in the ID.3 car, you will feel the strong impact of modern and retro.
The ID.3 strives to create a highly tech-inspired interior: touch buttons, flat design, panels with piano paint, even the throttle and brakes are painted with forward and pause buttons on the announcer... It seems like it has become a 3C product.
Although a classical is a modern, the classical of a good cat does not mean that its craftsmanship is backward, and the technology of ID.3 does not mean that its materials are advanced.
Why would I say that a good cat is a "walking bag"? Because you can clearly feel that the designer is really using the design ideas of fashion items to polish the cat's interior.
For example, its center console uses a large number of suede materials with excellent touch, and the seams between different materials are covered with leather special stitching, and even "AIRBAG" is embedded in the center console with a nameplate, making the entire interior look like a handmade bag.
The ID.3, which is full of technology flavor, is not so exquisite. Using light green for color blocking, it does look fashionable, but in fact, it is only coated with a layer of pigment on the center console using the acrylic process, not to mention the innovation of materials and processes, and even somewhat cheap under a closer look.
Straight vs Warm Men
Of course, no one who buys a car wants to buy a vase - in addition to looking good, it must be easy to use, such as enough space and rich configuration.
Before test driving them, I was looking forward to the interior space of the ID.3: it was only 4261mm long, and it could actually create a wheelbase of 2765mm, and the axle ratio went to 64.89%, which is considered to be the top of the top. In contrast, the wheelbase of the good cat is only 2650mm, which is 115mm shorter than the ID.3, and the shaft accounts for 62.57%.
Just when I thought the ID.3's rear space would be more spacious than the good cat, things reversed.
In the case of the normal driving sitting position of the model (170cm in height), the rear of the good cat is significantly better than the ID.3 in terms of both head space and leg space. Is it the difference in seat length that causes this contrast? To do this, we also measured it and the result was a surprisingly consistent 480mm.
Why is there such a contrast in the rear space of the two cars? The reason is most likely due to the designer, and the designer of the good cat obviously knows how to use the limited space in the car. In addition, the comfort of the good cat's car is much better than that of ID.3, and it is also everywhere for the sake of female users - the work of "the world loves women's car brands more", which is indeed worthy of the name.
For example, the good cat knows that women are always uncomfortable for a few days a month, so it is equipped with the main driver's seat heating on most models, and there is also a massage function, and models that are not standard can also be installed with some money. The ID.3 is only available in models with more than 170,000, and only heating, no massage function;
For example, a good cat knows that women like to adjust the seat to a more forward position when driving, which is quite difficult to get off the car, so it is equipped with a heated massage seat and also equipped with a seat memory function to facilitate female users to get on and off the car. And ID.3 does not have this function even if it is top-matched;
For example, the good cat knows that many women lack a sense of direction when driving, and are prone to scratching because of inaccurate position judgment, so it is equipped with an L2-level driver assistance system from the second lowest grade and has a 360° panoramic image. When the vehicle is particularly close to a certain place, it can also enlarge the local area so that the driver can see more clearly. Although the ID.3 is also equipped with many driver assistance systems, there is no panoramic image, and even the top configuration is only an ordinary reversing image.
Euler Good Cat's intimateness for female users is not only reflected in hardware, but also in software.
I have to say that the ID.3 intelligent car connection system is much better than the fuel version of Volkswagen in terms of function, but it is still not as good as a good cat. This "can't compare" is not to say that its speech recognition ability is not good enough, nor does it mean that its screen response speed is not fast enough, mainly not intimate enough.
For example, id.3's smart network is like a straight man, kick and move; a good cat is like a warm man, providing active care: when the weather is cold, it will take the initiative to ask if you need the seat to heat; see if you yawn, it will take the initiative to remind you to pay attention to rest...
I don't think a girl would turn down a warm man.
Power is still secondary, and energy consumption is the most critical
The reason why I recommend men to buy the ID.3 is not only because it is a rear drive, but also because it is more powerful: although it is a single motor, the motor power reaches 125 kW and the peak torque is 310 N·m. The official did not announce the time of its "zero hundred acceleration", but according to media measurements (ambient temperature of 8 ° C), its performance is about 8 seconds.
In contrast, the power of the Euler good cat is slightly weaker, and the front-drive it has a maximum motor power of 105kW and a peak torque of 210N·m. But perhaps because the quality of the maintenance is relatively light, its "zero hundred acceleration" time is not slow, according to media measurements, even in the environment of minus 4 ° C test, its performance can go to about 9 seconds.
Of course, for female users, the acceleration speed is insignificant. Not to mention that the difference in acceleration performance between the two cars is not large, the most important thing is that the battery life should be long enough, and the energy consumption should be low enough, which can reduce the number of queues and charges outside and improve convenience.
As you can see, in the case of ternary lithium batteries, Euler Good Cat can run 501km with a 59.1kWh battery; while the Volkswagen ID.3 only has a 430km endurance with a 57.3kWh battery. In terms of energy consumption, it is estimated that everyone can also see whether it is better or worse.
From the data released by the Ministry of Industry and Information Technology, we also found that the comprehensive electricity consumption of 100 kilometers of Euler Good Cat is 13.2kWh, while ID.3 is 13.9kWh. This is just a relatively ideal working condition of the data. In order to get a level of energy consumption that is closer to the real use scenario of consumers. We conducted an energy consumption test on the outer ring road of Guangzhou University Town, and the results showed that the apparent energy consumption of euler good cat was only 12.1kWh/100km, while the ID.3 score was 14.0kWh/100km.
There are more traffic lights in the outer ring of Guangzhou University Town, but the traffic flow is relatively small, and the working conditions are relatively single, which can just simulate the car scene of the suburban road conditions.
In the past, consumers always said that the three major pieces of Chinese brands were not as good as joint venture brands, but in the tram era, it is estimated that no one dared to say this. We can confidently say that in the most core field of three electric technology, Chinese brands are in an absolutely leading position, coupled with the advantages of materials and configurations, it is not too much to say that Chinese brands have achieved "curve overtaking" in the field of new energy.
Editor's Note
The cars of the old era were more for "him", so car design is always indispensable to atmospheric, sharp, domineering and other keywords that cater to the aesthetic needs of male consumers. But now it is different, especially in the new energy market gradually dominated by "her economy", the market importance of "her" is even greater.
A survey report by Aimei Consulting shows that women account for 42.7% of the new energy vehicle consumer group in 2020, and from February to October 2020, female car owners increased by 64%, of which female car owners in first-tier cities grew the fastest. According to the results of the editor's recent visits to the store, the proportion of "she" in many models in the pure electricity market has caught up with "him", for example, the proportion of female users of "good cats" in first- and second-tier cities has exceeded 60%.
Euler, who saw this market trend, made a precise attack, boldly shouted out the sentence: "a car brand that loves women more", and quickly gained a large number of users by understanding the design, positioning and configuration of girls better. Taking Euler Good Cat as an example, its sales in November this year have reached 8855 vehicles, and the cumulative sales volume from January to November is 40246 vehicles, which has won the top in the A0-class BEV market.
It seems that taking 5% of the market from 99% is really not as good as taking 99% of the market from 5% of the market like Euler.
Text | Male
(This article is the author's personal opinion only and does not represent the position of DearAuto.) )
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Mr. Li Guoyong of Guangdong Green Law Firm