Euler Good Cat Lohas, a new way to interact intimately with Vintage

As we all know, with the rise of Generation Z, for brands, if they want to stand out in the market, meet the needs of young people and impress young users is the key.

In the face of young people who are constantly awakening to self-awareness, consuming in circles of interest, and pursuing diversified circle culture and values, how can brands penetrate deep into their spiritual world and truly reach the hearts of young users?

Euler Good Cat, who just completed a large retro party at the Joyous Garden Jubilee Room Cafe in Beijing's Jubilee Garden, has a marketing game worth sharing.

On March 13, Euler Good Cat Lohas opened in Beijing, creating a Vintage Market that set off a new wave of retro.

At the market site, retro screens, retro sofas, retro ornaments, retro locomotives, retro costumes... It is a dazzling array of ancient elements and "sharp goods".

The very retro-style Euler good cat lives in it, incarnating as one of the retro elements in the market, which complements the retro culture and has become a symbol and a interpretation of unique taste in the circle culture.

From the retro motorcycle circle senior collector Breuchy special trouble, retro clothing fanatic Mega Vintage manager Liu Ke, tide play hand enthusiast 40,000 uncles, etc., the top retro "managers" in different fields came to the scene to help, sharing their collection of "sharp goods" to make retro fans feast their eyes, but also chatted about retro classics, telling their understanding of retro.

"Vintage is an element that combines fashion and nostalgia", "Vintage clothing not only shows a unique fashion beauty, but also reflects people's yearning for exquisite life"... Euler Good Cat, which leads retro New Wave doctrine and is synonymous with retro classics, coincides with the Vintage spirit in the eyes of vintage masters.

You can have a cup of coffee at the Euler Good Cat Trunk Cafe, go to the Euler Good Cat Trunk Retro "Stall", and then drive Euler Good Cat to play a "blind down" test drive experience.

Take a photo with Euler Good Cat, complete the on-site task, collect 5 Good Cat Modern Seals, and get a 200 yuan charging card. Euler Good Cat has formed a close encounter with retro fans in a variety of fun interactive projects.

Rather than saying that this is a retro circle cultural activity created by Euler Good Cat as the principal, it is better to say that this is a testimony to Euler's good cat successfully entering the retro cultural circle.

After gaining insight into the target user's discourse system, behavior mode and preference needs, using the retro language preferred by users who are keen on retro elements and tones, popular retro elements, and taking the product characteristics of its own "retro futurism" as the business card, Euler Good Cat created a Vintage market in the retro circle layer, making it successfully "enter the circle" at the same time, establishing emotional resonance and goodwill with the user circle layer, and realizing resonance with the user circle layer.

Of course, Euler's good cat's entry into the circle is not a shallow taste.

In order to continue to deepen the vertical circle layer of young people's segmentation, Euler Good Cat has already made a long-term plan in the preparation for entering the circle - to create euler good cat LOHAS IP.

Since January 16 in Guangzhou to create a "reminiscence of the classic Hong Kong style" activity

By January 17, a show of the National People's National Flag robes that spanned time was staged in Shanghai

Then to the retro market that "stalled" in Beijing on March 13...

Euler Good Cat LOHAS Bureau cooperates with the aesthetic tastes of users in different circles, and works with KOL masters in the circle to create exquisite fashion parties with different characteristics and differences, so as to meet the various trend experiences that young people love at present, realize intimate interaction with young people, and form a deep emotional resonance with users in various circles.

It is worth mentioning that Euler Good Cat spares no effort in entering the cultural circle of the target users, and has also made a difference in "making circles".

All along, Euler Good Cat has always adhered to the user's thinking as the guide, always hope to let users continue to participate in the creation of products. Since the beginning of its birth, the car color name campaign has been launched, Euler Good Cat has always emphasized the "sense of participation" of users and always hoped to co-create with users.

Such a "co-creation with users" behavior is undoubtedly to create a special circle layer with products as cultural symbols, which can not only allow more young users to understand and identify with the values of brands and products, but also deeply bundle young user groups with brands and products.

Honestly, it is not easy for brands to "enter the circle" young user groups, let alone "go out of the circle".

Euler good cat such a "user-centric", put the user in the right position, and with its own unique products and out of the circle of fashion and exquisite activities, not only successfully attracted the target circle of users, but also constantly gave Euler good cat itself a new color, so that Euler good cat become a unique charm of the product in the market.

Such a good cat of Euler, let's wait and see!