In the impression of many people, Mazda is an extremely paranoid car brand, when other car brands have stepped into the turbine era and transformed to new energy power, it is still adhering to the traditional self-priming engine, when other car brands have compromised to practicality and comfort, Mazda is still trying to pursue the value and control, when other car brands have reduced prices to survive, Mazda is still not moved. This paranoid attitude has allowed Mazda to achieve high success in some technical fields, but it has also made it lose market share and gradually be marginalized by the market.
In recent years, the competition in the automotive industry has been intensifying, there have been car brands have been eliminated, once with Mazda alongside Suzuki, Renault and other car brands have left the market, the industry situation is so tense, as a second-tier brand Mazda announced a two-year closure, it is really confusing. Finally, FAW Mazda could not stand up, wrote a farewell letter in August this year, and transferred the shares to Changan Mazda, and there has been no FAW Mazda since then. This is undoubtedly Mazda's darkest moment in the Chinese market, and if Mazda does not make a difference, it will be an endless abyss.
In the face of the continuous decline in sales and the fall of FAW Mazda, the always paranoid Mazda finally compromised to the market, and mazda, which did not like to reduce prices, now all models have quietly opened the price reduction mode. Yes, you heard it right, Mazda has reduced prices for the entire series, the most price reduction is CX-8, the price discount of this car in some areas has reached about 50,000, CX-5, Artez's discount is not small, all exceed 20,000, the cheapest Unxella in the whole series, now also "generously" gives a price offer of about 10,000, which is rare for Mazda with a firm price.
In addition, Mazda's main model, The Axela, also launched a 2.0L automatic premium version in October this year, with a guide price of 129,900, and the guidance price was reduced by 10,000 on the basis of the original 2.0L entry-level model. Don't underestimate the difference of 10,000 yuan, the same price, before you can only choose the 1.5L model of The Axela, and now you can buy a more powerful 2.0L model, for those who pursue power and do not have a small budget, the arrival of the Onxella 2.0L automatic quality version is indeed full of sincerity, which is also another concession by Mazda in price.
It has to be said that Mazda's series of price reduction measures still have a certain effect, from September to November this year, for three consecutive months, the monthly sales of Mazda's main model, the Axela, have exceeded 10,000 vehicles, supporting half of Mazda's sky by themselves. It should be known that the last monthly sales of Unxella exceeded 10,000 or December 2019, during which nearly two years, Mazda did not have a model with monthly sales of more than 10,000. The recovery of sales of Axela has also allowed Mazda to achieve sales growth after 12 consecutive months of decline, which can be described as a long drought.
However, Mazda can now carry the sales banner only an Onxella car, Artez, CX-5, CX-8 and other models although there are many price concessions, but sales are still very sluggish, Mazda's overall market performance is still not optimistic, Mazda wants to counterattack, there is still a long way to go. As a owner of Mazda, I don't want Mazda to withdraw from the Chinese market, I sincerely hope that it can get better and better, Mazda can now recognize the situation and compromise with the market, which is a good start.