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What young people like to do when they are idle, playing games, watching dramas, shopping, punching cards, script killing, which is the most popular among young people.
There are many small surveys on this topic on Weibo, and it can be seen that brushing dramas to watch movies has the highest ticket rate, and major long video platforms have become the darlings of young people.
However, in the past few years, the live broadcast platform has seen a sudden rise, rampage in the video track, accompanied by the live broadcast, and watching together has attracted more and more attention.
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The average daily income is about 230 yuan, which is higher than most popular games
Huya, Fighting Fish, B Station, Penguin E-sports have all opened a section to see together, Huya and Douyu are called to see together, B Station is called the Image Museum, and Penguin E-sports is called to accompany you.
According to network statistics, the average income of live streamers on all platforms can occupy the top ten in all categories, often ranking in popular games such as Glory of Kings, League of Legends, Eternal Doom, and Chicken Eating Mobile Games.
Under this category, there are many head anchors with extremely high traffic, such as Zhou Xingxing of Huya, Ma Xiaoshuai of Huya, kagura of Fighting Fish, etc. They all have millions of followers, and the daily traffic in the live broadcast room is also around one million.
Like Huya's Zhou Xingxing, more than eight million subscriptions, live broadcast is Zhou Xingchi's film and television works, the most classic are "Journey to the West", "God of Gamblers" and so on. Often when he screens such works, the popularity of the live broadcast room is outrageous.
And the number of bullet screens in this kind of live broadcast room is also surprisingly high, there can be 300,000 or 400,000 bullet screens in a day. In addition to him, there are many other live broadcast rooms that are similar to the situation, except that the brother of this section is seated by the movies of the Stephen Chow series.
Others, such as the live broadcast of "The Legend of Wulin", have each platform and the traffic is not low, and the highest can reach one million. Moreover, this work was favored by Xinhua News Agency and many local media on the B station, and was broadcast on a 24-hour rolling basis.
It is also very strange, obviously it is some old films, how can there be such a high heat.
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Let's see what it is, so profitable
Watch the movie together, put a few TV series can earn nearly 7,000 a month, this salary is not high, and this is the average income of the industry.
This has to make people wonder, why, why does he have such a high income. He is obviously just playing the movie, why do so many viewers pay for it?
According to some data, nearly 90% of the male audience watched together on Huya, although this statistic is not very accurate or perfect. But it is enough to show to a certain extent that this live broadcast mode is more popular with male fans. There is even a title on the Internet that says that straight men are spiritual havens.
There is also a certain truth, people in today's society are under great pressure, especially some urban youth. They needed a way to relieve stress, and many people chose this place.
Most of these fiery movies or TV series are film and television works that were very popular in the past, classic, enduring, and consume not only the quality of film and television works, but also the feelings of netizens for these works.
Many netizens see that the famous scene will play classic lines in the bullet screen, what Zhang Fei's li is the same, Li Yunlong's Old Man's Italian cannon, Ao Bai I want it all.
These classic lines are engraved in the minds of netizens like DNA, and the youth of netizens seems to be awakened when the famous scene comes. Perhaps this is why so many people stay in the live broadcast room to watch the TV series they have watched over and over again, where is the drama, that is their lost youth.
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Look at it together, the potential opponent of Aiyouteng
In fact, no matter which platform, most of their live broadcast revenue comes from gifts. Whether it is the gift-giving on-demand mode or the Buddhist roll-on-air screening mode, their traffic is only one aspect, and what really depends on the conversion and monetization ability of traffic is the ability to do so.
At present, the traffic conversion ability of the head anchor is extremely strong, and their total number of fans and the growth rate of fans as a whole show a stable growth trend.
However, the monetization ability is general, subject to its live broadcast model, which is currently mainly reflected in advertising and gifts from fans. It is too thin, which also causes his traffic to become a fixed traffic in the live broadcast room, which is difficult to transfer or precipitate.
However, these do not seem too big problems at the moment, because as long as they are still live, their popularity is still there. But for these long video platforms such as Aiyouteng, it is like a fish in the throat.
Aiyouteng has previously tried to solve this potential threat and deal a fatal blow to it from the fundamental issue of copyright, but unfortunately, the copyright of many classic old dramas is not under their control. In addition, some anchors maintain live broadcasts by purchasing copyrights.
Therefore, the result of many collisions is that aiyuteng's compromise and the joint viewing of various live broadcasting platforms continue to exist. It is understood that Huya has set up a Huya Movie Group in the WatchIng Together section, and they have reached a cooperation with the cinema to help the cinema film to do promotion, and those long video platforms are also powerless to do anything about it.
There are also people who reveal that Huya may enter the video industry, although it is not official news, but in the author's opinion, this matter is very likely.
Each live broadcast platform has gathered a very high amount of traffic by watching together, and it is always necessary to find a way to monetize. Entering the film and television industry is undoubtedly to want to monetize traffic through cooperation or exclusive film and television works, as long as the content of the work and the scale of realization are well controlled, from slow to the extreme, it is impossible to attract the audience to pay.
It's just that when the time comes, Ai Youteng will be uncomfortable, and the family that is not rich will be even worse, how will they deal with it?
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