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Text丨Mu Chen
Editor丨Gardenia Entertainment
Preface
She is the first sister of Douyu, with a comprehensive fan base of up to 70 million.
In the early years, it was a mistake to choose live broadcasting?
Almost collapsed because of the "Joe Biluo" incident?
Behind the three stoppages, what has she experienced?
Recently, the betta anchor, a small group of people confirmed his arrest.
And it is related to the Chen Shaojie case.
It is reported that the amount of money involved in her case is as high as 48 million.
As early as December 2023, she announced on Weibo that she would stop broadcasting.
Unexpectedly, she reappeared and became a small prisoner.
Speaking of a small group, we have to mention Douyu CEO Chen Shaojie.
In November 2023, Chen Shaojie was arrested by the police for opening a casino.
In fact, as early as 2020, Douyu has added the function of giving gifts to draw lotteries.
As soon as this feature came out, a number of streamers followed suit.
Among them, the most powerful is 339 outdoor anchors.
In the live broadcast, 339 seemed to let fans apply for a card lottery, but in fact, it was crazy to make money.
Some fans even spend thousands of dollars without getting a real return.
Just when everyone was confused, 339 also released a picture, proving that some people won the jackpot of 10,000 yuan after spending only six yuan.
With the release of the picture, fans' worries also disappeared.
According to incomplete statistics.
In this year, 339 live broadcast only 248 days, and gained 114.16 million in revenue.
This almost crazy way of accumulating money has attracted other anchors to follow suit.
The originally clean and harmonious network environment was turned into a miasma in an instant.
When you find a single cockroach in the dark, it proves that there are already thousands of cockroaches.
The birds and beasts are scattered at sunset.
With the arrest of Chen Shaojie, the major anchors of the platform have all chosen to stop broadcasting.
These include Betta Brother Xu Xu Baby, PDD, Da Sima and others.
Because of this incident, Betta's revenue began to decline continuously.
But there are also some smart people among them.
Anchors such as Xu Xu Baby and Zhang Daxian have settled in Douyin.
Zhang Daxian is even more incarnated as a diligent person, and there are as many as 40 live broadcasts in 43 days.
On the other hand, a small group does not have such good luck.
If arrested, she could face jail time.
The glorious history of the past will no longer exist.
So, how did a small tuan tuan become popular? What did she go through?
In 1994, a small group was born in Yueyang, Hunan.
When she was 17 years old, she was very interested in the live broadcast industry.
So after graduation, a small group started a live broadcast at home.
However, this behavior drew the displeasure of his father.
It turned out that a small group was playing live at home and only earning 200 yuan a month.
After a few months, my father was furious.
Pointing to a small lump of noses, he said, "If you don't go out to look for a job, I don't want your daughter."
Under pressure from his father, a small group could only give up the live broadcast.
A small group working outside, working as a factory worker, a clerk in a bubble tea shop, sales, and so on.
But the ending was unsatisfactory.
When she was working as a clerk in a bubble tea shop, the boss told her, "As long as you are willing to follow me, I will let you be the deputy manager."
Hearing this, a small group naturally disagreed.
After all, she still has the seeds of live broadcast buried in her heart.
Once the store manager is promised, Xiao Tuan Tuan will make milk tea for the rest of his life.
Later, she also tried live singing as a side hustle.
But after a few live broadcasts, a small group found that those who gave you gifts were all plotting against you.
So, a small group felt that this job was not suitable for him, so he gave up singing.
Once, when she was taking a shower at home, she accidentally broke her leg and still broke a bone.
At that time, she worked hard for two years to earn 20,000 yuan.
Because of the treatment, it cost fifteen thousand.
Later, in the live broadcast, a small group was very annoyed every time he mentioned this matter.
But what she didn't know was that the accident was a blessing in disguise.
Because of the fracture, a small group could not go out to work for a short time.
So she started her old business again.
One day, a union named Yu Wan approached her.
It was at this moment that the fate of a small group began to change.
The union said that posting videos online would make it popular.
But you need to be able to edit.
Hearing this, a small group began to learn editing with the attitude of giving it a try, and posted the video on the Internet.
Unexpectedly, God really appreciates the food.
In just over a week, a small group of videos inexplicably began to go viral.
And the popularity has been increasing.
During that year, Xiao Tuan Tuan hardly rested, as if he had been beaten with chicken blood.
After all, she thought that as long as there was money to be made, it was worth it no matter how hard and tired she was.
However, there are many people who are popular.
With the occurrence of the Qiao Biluo incident, many people began to suspect a small group.
I was thinking that such a cute girl wouldn't be a copy of Qiao Biluo.
In the face of doubts, Xiao Tuan Tuan was depressed several times during that time.
However, until the matter finally passed, she did not choose to show her face.
Even because of the Qiao Biluo incident, she also rose by 1 million fans.
Later, Douyu Shengxing live broadcast brought goods, and the product was linked.
Major streamers have followed suit.
Xiao Tuan Tuan is no exception. However, her appearance is different from everyone else.
She chose to wear a mask.
You must know that when Xiao Tuan Tuan chose to show his face at that time, it attracted very high popularity.
After everyone found out that she was wearing a mask, the heat increased instead of decreasing.
At least, from the appearance, it can be roughly seen that a small group is not Qiao Biluo.
And her career, because of her appearance, has once again reached a new height.
September 15, 2021, was an ordinary day.
But it's not ordinary for a small group.
That day, she only went live for 24 minutes before she went off the air.
And two months later, a small group officially announced that it would stop broadcasting.
The reason for this, which Xiaotuan Tuan also revealed during the live broadcast, is because the contract with the union has expired.
And, because the union took advantage of the fact that the small group had just started the live broadcast, she didn't understand anything, so she was trapped!
So much so that now she finds that she can't quit the Yuwan union at all.
This made a group of fans who cared about her feel upset for her.
On January 18, 2022, a small group began to rebroadcast.
But things don't seem to be going in a good direction.
Because of her live broadcast room, the word Yuwan was written.
This indirectly proves that a small group of people can no longer get rid of the behemoth of Yuwan.
On January 27, 2024, a small group announced that it would stop broadcasting again.
What everyone didn't expect was that when they heard her news again, they were arrested for being trapped in the gambling table.
In this regard, everyone feels a little regretful.
After all, her navigation voice pack has accompanied everyone for many days and nights.
epilogue
Today's live broadcast platform has been made into a miasma by some people.
This punishment is a wake-up call and an explanation for everyone.
I hope that in the future, the live broadcast environment on the network can develop in a healthy and good direction.
Information sources:
1. "A small group" confirmed to be arrested! Douyu CEO Chen Shaojie has been released on bail pending trial
2, the well-known anchor of Douyu "a small group" may face a sentence of 3 to 5 years
3. Baidu Encyclopedia: A small group