On April 23, the Douyu live broadcast platform once again fell into the whirlpool of public opinion. The well-known anchor "Xiao Tuantuan" confirmed his arrest, and this news appeared on Weibo hot search, causing widespread attention and discussion.
"Xiaotuantuan" is not an ordinary anchor on the Douyu platform, she has a considerable number of fans, with 26 million Douyu fans and 37 million Douyin fans. What's even more shocking is that it is reported that the number of users of the "small group" AutoNavi voice package has exceeded 10 million, becoming one of the most popular navigation voice packages. The much-loved streamer was arrested on suspicion of large gambling, which is really embarrassing.
This is not the first time that the Douyu platform has received negative attention due to anchor issues. As early as November 2023, Chen Shaojie, the founder and CEO of Douyu, was arrested on suspicion of opening a casino, and Chengdu police launched an operation against him. Chen Shaojie's arrest has brought a lot of impact to the Douyu platform, with many top anchors stopping the broadcast or jumping ship, and the platform's paying users are also continuing to lose. The company's revenue also continued to decline, and the stock price evaporated by more than 9%.
The arrest of Chen Shaojie and "Xiao Tuantuan" is not only an internal problem of the Douyu platform, but also a microcosm of the supervision of China's online live broadcast industry. In recent years, the Chinese government has become increasingly strict in regulating the online live streaming industry, and the words and deeds of anchors, as well as content compliance, have been strictly controlled. The frequent arrest of anchors also reflects some deep-seated problems in the industry.
There are also more hidden secrets and complexities behind the incident. The Douyu platform and its anchors have struggled through ups and downs to maintain their ecosystem. But how do they respond to such a huge challenge?
In the future, the Douyu platform and its peers will face more severe challenges. It is in this challenge that they will be able to continue to grow and meet a better future. I hope that the online live broadcast industry can get out of the predicament as soon as possible and usher in a more prosperous development.
In this turmoil, the Douyu platform is not only a company, but also a banner of China's online live broadcast industry. The occurrence of Chen Shaojie and the "small group" incident is undoubtedly a warning for the development of the industry and a test of regulatory policies.
In the face of regulatory pressure and industry challenges, Douyu Platform needs to make more efforts and changes. Strengthen internal management, standardize the conduct and content expression of anchors, and ensure that program content complies with laws, regulations, and social public order and good customs. Secondly, strengthen communication and cooperation with regulatory authorities, actively respond to regulatory policies, and actively cooperate with relevant investigations and handling, so as to maintain the good order and reputation of the industry. Finally, pay attention to user experience, improve the content quality and service level of the platform, and attract more users' attention and support.
In addition, the regulatory authorities should also strengthen the supervision and guidance of the online live streaming industry, improve relevant laws and regulations, increase the investigation and punishment of violations of laws and regulations, and effectively maintain a clear environment and order in cyberspace.
In the face of the crisis, the Douyu platform and its anchors need to work closely together to deal with the challenges. Only by adhering to the user-centered and adhering to the bottom line of legal compliance can we win the trust of users and the market and achieve the sustainable development and prosperity of the industry.
In the future, with the continuous development and growth of China's online live broadcast industry, we believe that the Douyu platform and its peers will usher in a better tomorrow. I hope they can move forward bravely, brave hardships and dangers, and jointly create a new glory in the online live broadcast industry!