Xiao Tuan was caught, and the ending of Douyu's brother and sister was already doomed
Douyu went from being established to being a "unicorn" and then to being listed in the United States, but in just 5 years, it was once beautiful. Who would have thought that 5 years later, Douyu founder Chen Shaojie will be imprisoned, although he has been released on bail pending trial after the Spring Festival this year, but Chen Shaojie may be sentenced in the future. This also fulfills the saying, how high you hold, how bad you fall.
Some legal experts speculate that Chen Shaojie's specific sentence may be between 5 and 7 years, which means that Chen Shaojie may be sentenced to 5 to 7 years in prison. Chen Shaojie, the founder of Douyu, was released on bail pending trial, but he didn't expect that the first sister of Douyu "a small group" went in.
Source: Screenshot from Weibo
It is understood that "Xiaotuantuan" is also suspected of large-scale gambling and is related to the Chen Shaojie case. A lawyer said that "Xiaotuantuan", as the anchor of the Douyu platform, is related to gambling cases, and the crime may be gambling or opening a casino, and the sentence is between 3-5 years.
But this is also expected, since Chen Shaojie's arrest, Douyu's anchors have begun to be restless, and a large number of Douyu's head anchors have stopped broadcasting, including a small group, doinb, Xu Xu baby, Zhengzhibo, eldest brother, etc.
As early as March this year, there were rumors that Xiao Tuan Tuan had been arrested, and now it is finally confirmed, and on January 27 this year, Xiao Tuan Tuan posted a dynamic in Douyu Fish Bar to announce that it would stop broadcasting, and her Weibo update is still stuck on December 2, 2023.
Source: Weibo
The editor-in-chief observed that the current title of the live broadcast room of Xiaotuan Tuan Douyu is "Bao Bao Broadcast", and the account is suspected to be managed by others.
As the first sister of Douyu, Xiaotuan Tuan has more than 26 million fans in Douyu, more than 36 million Douyin fans, and more than 60 million total social media fans, which can be called a super Internet celebrity.
In May 2019, in the Douyu gift income list, "Xiao Tuantuan" got a gift income of 5.39 million yuan, which was second only to the "first brother" Xu Xu baby on the list at that time, surpassing PDD.
Even Wang Sicong once came to the live broadcast room of the small group, brushing 30 rounds of super fire and 1 spaceship in a row, with a gift worth 6.5w, just to order a song "Perfume is Toxic" in the live broadcast room.
However, compared with Xiao Tuantuan being arrested, netizens seem to be more concerned about whether her voice package will be taken off the shelves. The editor-in-chief observed on the "voice ranking" of AutoNavi Map that the "Xiaotuantuan" voice package ranked second on the favorite list, with a popularity of 5.41 million.
Source: Screenshot from AutoNavi Map
A staff member said that the customer service is not clear about whether it will be taken off the shelves, and will record the matter for feedback. From this point of view, the countdown to the removal of the small group voice package is about to begin.
The founder of the platform was imprisoned, the big anchors were also suspected of being implicated and arrested, and the big anchors of Douyu did not dare to start broadcasting, for fear that it would be their turn next.
In fact, before Xiao Tuan Tuan was arrested, the first big anchor to be arrested was "Whispering, 619", known as Douyu's "one of the four Jedi sons", with 2.28 million fans, and its live broadcast room level was 100. Previously, he often fried CP with a small group in the live broadcast of the game.
"Whispering, 619" was arrested 13 days after Chen Shaojie was arrested, and it can be regarded as a crime against the wind.
In November last year, the Jinzhou police reported that the Taihe Branch of the Jinzhou Municipal Public Security Bureau successfully cracked a case of using a live broadcast platform to open a casino, arrested 2 suspects, and seized more than 90 mobile phones and 24 bank cards, and the funds involved in the case were more than 1,700 yuan.
Source: Screenshot from Weibo
After investigation, the suspect Zhou is the anchor of the "Chicken" game on a certain platform, that is, "Whispering, 619". At present, the title name of the live broadcast room is still "Recently, I have something at home and come back in two days". Who would have thought that two days later he would never come back.
It is understood that from February 2019 to January 2022, in order to increase the popularity of the live broadcast room and increase income, Zhou introduced to the audience in the live broadcast room the use of the lottery module to implement gambling gameplay, and instigated the people watching the live broadcast to participate.
At the end of the game, according to the betting situation, the winner will be given a rebate. His lover Chen is responsible for verifying and releasing the information of the winners and distributing the winning amount.
The two were criminally detained by the Taihe Public Security Bureau in accordance with the law on suspicion of opening a casino, and the case is being further handled.
In addition, after Chen Shaojie was arrested, Douyu "Hearthstone First Brother" and the well-known anchor "Dog Thief" were also rumored to be involved in the case and arrested, and the live broadcast room has been suspended since November last year. And the big anchors PDD, Da Sima, etc. are also in a state of suspension.
The data shows that the last broadcast time of Douyu anchor PDD was on November 14, 2023, and the suspension time was as long as 161 days, more than 5 months. The Douyu customer service said that at present, the status of the anchor's live broadcast room is normal, and whether to start broadcasting is the anchor's personal choice.
Betta's brother and sister don't seem to have a good end. Looking at it now, these big anchors have been arrested, and a group of anchors may be involved in the follow-up, and see who is the next bird.
Douyin has become the ultimate destination of Douyu's big anchor
It is very appropriate to use the phrase "the tree falls down" to describe the current betta fish.
After Chen Shaojie's big tree fell, the big anchors of Betta began to look for the next place to live. As the saying goes, the world is bustling, all for profit, and the world is bustling, all for profit.
Some anchors such as Betta head expert Xu Xu Baobao, Sky Li Xiaofeng, Leng Yanhua and other anchors have switched to Douyin, and game anchors such as Zhou Shuyi are also beginning to explore new battlefields.
In August 2023, Baby Xuxu will premiere on the new platform Douyin. According to the data, the total number of viewers of the live broadcast reached 60.11 million, and the average number of online users was 1.708 million.
Last year, the former "first sister of Douyu" Feng Timo also made his live broadcast debut on Douyin, and Feng Timo finally threw himself into the arms of Douyin after tossing and turning between the two platforms of Douyu and Station B.
Source: Douyin Live
According to the official data, Feng Timo watched the live broadcast on the night of his debut on Douyin with more than 45 million people, the number of viewers reached 15.26 million, the highest number of online people in the live broadcast was 336,000, and the number of fans in the debut was 365,000.
There is also former Douyu anchor Zhang Daxian, who has conducted live broadcasts on platforms such as Penguin Live, Douyu and Huya under Tencent, and finally chose to join Douyin this time after the contract with Huya expired.
Zhang Daxian officially announced his entry into Douyin on December 2 last year, and quickly topped the Douyin Top 100 list and popularity list on the day he settled in, receiving more than 1 billion likes.
Source: Screenshot from Sina Weibo
According to online news, Zhang Daxian's signing fee is 180 million. Previously, it was rumored on the Internet that Huya signed Zhang Daxian for 52 million, and the negotiation with Douyu collapsed because of the asking price of 80 million.
It can be seen that the golden age of betta fish has passed, and its market share is constantly being eroded by short videos such as Kuaishou and Douyin.
Can a betta fish still fight?
Seeing his tall building rise and his tall building collapsing, Douyu's market value has fallen from $3.73 billion on the first day of listing to $265 million, and has now evaporated more than 9%.
The founder was arrested and was about to be sentenced, the anchors were also implicated, and a group of anchors left one after another, and the core competitiveness of Douyu was also greatly reduced, which cast a shadow on the next development and transformation.
At present, Douyu is falling into a dilemma such as user loss, anchor departure, and revenue decline.
In 2023, Douyu will turn around its losses, but its revenue has continued to decline since 2020, and its total net revenue for the year in 2023 will be RMB 5.53 billion, down 22.20% year-on-year.
Source: Betta
In terms of paying users, the loss of paying users also continued, according to Douyu, the MAU (monthly active users) in the fourth quarter of 2023 was 51.7 million, a decrease of 5.7 million compared with the same period last year, and the average paying users in the fourth quarter was 3.7 million, a year-on-year decrease of 1.9 million.
As of the close of the U.S. stock market on April 22, Douyu's share price was $8.29, with a total market capitalization of $265 million.
Some industry insiders believe that the biggest problem of Douyu is still the problem of profitability, and the overall revenue scenario of game live broadcast and short video is single, and in the face of pan-entertainment live broadcast short video, it is attacking the game vertical.
Compared with the e-commerce model built by the short video platform, Douyu relies on live broadcast and other profit models are relatively simple, and Douyu still has a long way to go if it wants to find a more reasonable business model.
And the arrest of Chen Shaojie, the founder of Douyu, seems to be a doomed ending.
As early as 2021, the Douyu live broadcast room was suspected of gambling by 10,000 people, with a turnover of 110 million yuan a year, and its anchor has been taken compulsory measures by the police and sentenced to 6 years in prison.
Source: Screenshot from Douyin
According to reports, Fu Moulong and others were members of the live broadcast of the Douyu live broadcast platform "彡彡九 Outdoor" account, and from March 2017 to September 2020, they used the lottery module of the live broadcast platform "Fan Welfare Society" to set the amount and number of lottery prizes in advance, and organized fans in the live broadcast room to conduct lucky draws.
What's even more meaningful is that the "Ganggang Nine Outdoor" team has won the runner-up of the top ten peak anchors of the 2018 Douyu Annual Festival.
Douyu once responded to the controversy related to "彡彡九外"彡彡九門": The relevant behavior in the live broadcast room of "彡彡九間" is not gambling, but a prize sales behavior in the commercial field. According to the Anti-Unfair Competition Law, as long as the lottery amount does not exceed 50,000 yuan, it is neither illegal nor violated.
Listening to this means that Betta has done enough homework on the relevant laws and is on the edge of the law to do "rubbing" business. And being sentenced for violating the law and squatting in prison may be Chen Shaojie's final destination.
Author | Li Ying