Wen | bush trees
The source | Lu Shang Confucian Style
On Monday, the China Light Riding Group ended the disclosure of employee claims, one step closer to bankruptcy.
In the past decade, everyone has become somewhat accustomed to the news of the bankruptcy of the light horse. In April this year, the Jinan Intermediate People's Court accepted the bankruptcy liquidation case of China Light Riding Group in accordance with the law, and the former motorcycle king officially entered the bankruptcy legal process.
To this day, many people can still remember the catchy loud advertising slogan - "Embark on a light ride, the horse to success". Many people can still casually say the classic cars of the time - K90, Mustang, Xiongfeng, etc., and even the older "Black Eagle". Two years ago, Cong Shu went to a catering and hotel company- Hongteng, and in the company's exhibition hall, he actually saw a "black old bird". I don't know why a catering business would exhibit an old motorcycle in the exhibition hall.
From the end of the 1980s, throughout the 1990s, light riding can be said to have reached its peak, with a production of more than 1 million vehicles, ranking first in China's motorcycle industry for many consecutive years, "light riding" once became synonymous with Chinese mopeds, and another brand "Mulan" has almost become synonymous with pedal motorcycles. The Light Ride Group once controlled 3 listed companies.
Today, the light motorcycle is still in production, and the life is still good, but this light ride is no longer a light ride. Many years ago, the light horse was reorganized by the central enterprise military uniform group, and the trademark and even the listed shell - Jinan light horse, etc., were all taken under the banner of the military uniform.
In fact, not only light riding, but now looking back, many of the peers who competed with light riding in the same field at that time have also been difficult to hear the sound.
Remember those thunderous motorcycle brands back then?
Jialing, Jianshe, Dayang, Jincheng, Qianjiang, Wuyang Honda, Chunlan... Before the 1990s, these brands almost monopolized the Chinese motorcycle market.
Let's take a look at the top 10 brands in China's motorcycle sales more than 20 years later:
In addition to Dayang and Wuyang Honda, many of the "motorcycle kings" of that year have been squeezed to 10.
Jialing and Jianjian are both china's old motorcycle factories from Chongqing. The history of Jialing can be traced back to 1875 Qing government Shanghai Jiangnan Manufacturing Bureau Longhua Branch, 1979 "military to civilian" after the production of motorcycles, is the founder of China's motorcycle industry, earlier than the light riding of the Chinese motorcycle king, its introduction from Japan Honda 70, is the generation of "god car"; construction motorcycle in 1992 and Japan Yamaha joint venture, the introduction of V80 models, the car can be compared with Jialing's Honda 70 that year.
Dayang Motorcycle is located in Luoyang, Henan, the name of the enterprise is called North Yichu, is a joint venture between China's No. 1 foreign-funded enterprise Chia Tai Group and China in March 1992, and its share has not been low.
Today, Jialing, Jianshe, Dayang and Light Horse are all under the umbrella of the Military Uniform Group.
Jincheng is a motorcycle company from Nanjing, but also from the military to civilian, from the 1970s began to start, and then introduced the Japanese Suzuki AX100, the car also once became a generation of god car.
Also from Jiangsu is Chunlan, which sold well in the 1990s, but its motorcycles cannot be compared with the above brands, and air conditioning is more famous.
The history of Qianjiang Motorcycle is not short, the predecessor is founded in 1985 Wenling Motorcycle General Factory, in the 1990s, it was an important force in Chinese motorcycles, and was later reorganized by Geely, and now it has become a brand under Geely. Many people may not know that Geely also produced motorcycles, and is one of the very few motorcycle companies that successfully switched from "two wheels" to "four turns" (cars) that year.
Wuyang Honda is a joint venture between Guangzhou Wuyang Bicycle Company and Japan Honda, also established in 1992, although the time is not too early, but the main model Honda 125, that year was the representative of China's high-end motorcycles.
Since the beginning of 1990, a private wind has officially blown into China's motorcycle industry, and Lifan, Zongshen, Loncin and Dajiangjiang have quickly become typical representatives of new forces. The first three are from Chongqing, which once became China's famous "Modu", and the Great Yangtze River came from Guangdong.
Lifan's Yin Mingshan belongs to the late-stage entrepreneur category of big instruments, founded Lifan at the age of 50, but the momentum is very strong, once known as the king of Chinese motorcycles, was once the richest man in Chongqing. Similar to Geely, Lifan is one of the few Chinese motorcycle companies that has shifted from "two-wheeled" to "four-wheeled". Unfortunately, the car only brought him a temporary glory, and last year Lifan was bankruptly restructured before the light horse.
Looking at the top 10 brands today, many of them were not able to squeeze into the most mainstream ranks that year.
Among them, the Great Yangtze River was established in 1992, the history is not too late, it is an old motorcycle brand, but compared to Jialing, light riding, etc., it belongs to the rising generation, however, from the mid-to-late 1990s, it has launched a Haojue motorcycle with the technology imported from Suzuki in Japan, which has formed an impact on the predecessors. Today, The Great Yangtze River is the largest motorcycle company in China.
New Continent is also on the list, it is a subsidiary set up in Hainan when Hainan first established the province, light riding in Hainan, and later grew rapidly, and listed separately, also separated from light riding.
In more than 20 years, China's motorcycle industry has changed the day, those famous motorcycle kings, most of them have been brilliant, some are like light riding, Lifan, although the brand is still there, but the company has fallen into bankruptcy.
What other famous motorcycles were there?