Recently, I got some gossip about the new trend of Honda's mid-row plan for 2022. In 2022, Honda's mid-row models will continue to expand and accelerate the localization process in an all-round way. These include the currently hot big pedal model NSS350, as well as the highly anticipated Honda CBR400R, and even the ADV large pedal ADV350 with the NSS350 platform.
First of all, let's talk about Fosha, that is, NSS350, in 2022 Honda NSS350 will be fully localized, it is said that it will be produced by New Honda Honda, which is currently sold in the domestic market in the form of Imports from Thailand, plus various taxes and fees after the price can be controlled at more than 50,000. However, in 2022, honda NSS350 will usher in a new round of impact, including the infinity 350 pedal, QJMOTOR350 large pedal including a number of domestic models of the same level will be listed, especially the infinity 350 pedal, with the bmw C400 base, more or less will have a certain impact on the NSS350, so in order to further enhance competitiveness, localization is the most direct way to reduce costs.
Then let's talk about the ADV350 on the same platform, this ADV pedal is after the Honda ADV150, the second ADV pedal series, derived from the Forza350 platform, since the NSS350 comes in, then the ADV350 will not be too far away. And at present, in the domestic large pedal market, the popular wind of ADV is getting stronger and stronger, and Honda, as the driving trend, will naturally not be absent, and it will also follow the localization after the NSS350.
Finally, let's talk about the Honda CBR400R, the third model of the CB400 series, after the introduction of the CB400X and CB400F, the CBR400R is about to come out. At present, cb400F and CB400X are both produced by Wuyang Honda, so the CBR400R will also be handed over to Wuyang Honda. It has been said before that Honda is currently asking dealers to plan the CBR400R listing related activities, and there is gossip that the CBR400R will be listed at the latest in September this year.
In 2022, the domestic motorcycle market sports car is still the biggest hit, although the domestic model has been very fierce, but the import of small displacement sports cars are still a handful, Yamaha R3, Kawasaki Ninja400, KTMRC390 three points of the world, and all three of them are pure import imports, in terms of price is actually not much competitive. But this situation will be broken after the CBR400R comes in, with the current pricing of Honda CB400 models in China, the CBR400R price is almost ready to come out, coupled with Honda's brand influence, it is easy to break the current three-legged situation.
In order to cope with the fiercer competition in the new year, domestic brands are rapidly adjusting their strategies or accelerating the progress of new cars, so it is expected that with the gradual implementation of the new trend of Honda's mid-row plan, it will inevitably cause a wave of price fluctuations again. It seems that Honda's mid-row plan has put pressure on domestic brands, but from the side, it can actively promote the progress of domestic brands, and the ultimate benefit is naturally the majority of riders.