As we all know, at the domestic mobile phone conference, there will generally be three treasures, which are to scare friends, step on apples, and fight prices.
Friends of business, fight the price is not much to say, about the apple bridge section, everyone is clear, anyway is to take Apple's mobile phone over, all kinds of crushing on the right, 5G crushing, taking pictures crushing, endurance crushing, charging speed crushing...
However, we will find that at the press conference of Xiaomi, although it is also afraid of friends and businessmen, fighting for prices, but in the item of stepping on apples, it is more restrained, and it will not say that it is crushing apples or something, which is honest and low-key.
Recently, when Lei Jun created momentum for Xiaomi 12, he only said that starting from the Xiaomi 12 series, Xiaomi's high-end mobile phones officially began to benchmark Apple and learn from Apple, rather than comprehensively crushing Apple.
So does Xiaomi have a dream to surpass Apple? As early as the 2014 World Internet Conference, Lei Jun said that he hoped that Xiaomi would become the world's first in five to ten years, and at that time he was also rebuffed by the vice president of Apple, saying that it was simple to say and difficult to achieve.
And this year, Xiaomi has played the slogan of becoming the world's first in 2024, surpassing Apple and Samsung, and it is obvious that Xiaomi has always had such a big dream.
But Xiaomi chooses to be low-key and honest, rather than saying that it crushes apples and surpasses apples, but learns apples first and then slowly surpasses apples.
In fact, Xiaomi does have a lot of places that are not as good as Apple, and it can even be said that there are no mobile phones in the world that can surpass Apple in terms of mobile phone brand and quality, Samsung is not OK, Huawei, Xiaomi, and OV are not OK.
But some manufacturers choose to blow the bull out first, first say that they crush apples, stronger than apples, first create a wave of momentum and then say, as to whether it is really crushed, that is another matter, everyone will not really care so much, if it triggers consumers to discuss, it is better, at least the publicity effect has been achieved.
But Xiaomi's choice is to admit its own shortcomings, admit that it is not as good as Apple, first learn Apple, and then surpass, which is really valuable, what do you think?